Beauty and personal care · County · West Virginia
Nail salons in Marshall County, WV
Competitor counts, household spending and official business counts for nail salons in Marshall County, WV, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.7M
- On personal care products and services · $780 a household
- Spending per listing
- $2.4M
- 46% above the U.S.
- Listings per 10k households
- 3.2
- 47% below the U.S.
- Population, 2025
- 29,159
- −4.4% since 2020
See the nail salons around any address in Marshall County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4 nail salons in Marshall County. That comes to 3.2 for every 10,000 households, 47% below the U.S. rate of 6.0.
Households in Marshall County spend about $9.7M a year on personal care products and services, or $780 per household, 22% below the U.S. average. Spread across 4 nail salons, that is $2.4M per salon, 46% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Marshall County: counts under 3 aren’t published. Official counts list 11 one-person businesses without payroll.
Population estimates show Marshall County declined 4.4% from 2020 to 2025, against +3.1% for the U.S. With 4 nail salons on map listings, Marshall County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Marshall County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 4.1 | 6.0 |
| Spending per listing | $2.4M | $2M | $1.7M |
| Households per official establishment | n/a | 13,248 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +77.4% | +23.2% |
| Population growth, 2020–2025 | −4.4% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $780 | $802 | $1,005 |
| Median household income | $59,169 | $59,608 | $80,734 |
| Groundwork market score | Not scored | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 29,159−4.4% since 2020
- Households
- 12,487
- Median age
- 46.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.7
- Land area
- 305 sq. mi.
- People per square mile
- 98
- Median household income
- $59,169+21.9% vs. 2015–2019, before inflation
- Average household income
- $78,395
- Median home value
- $149,800
- Jobs located here
- 10,039
- Daytime population
- 26,807Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for nail salons, numbered among those based in West Virginia, with Marshall County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 82 | 8 | 3.5 | $2.9M | +9.2% | #30 of 1,328 |
| 2Berkeley County, WV | 70 | 21 | 4.1 | $2.2M | +13.7% | #152 of 1,328 |
| 3Monongalia County, WV | 47 | 32 | 7.2 | $1.2M | +2.0% | #790 of 1,328 |
| 4Ohio County, WV | 40 | 8 | 4.4 | $1.9M | −4.4% | #946 of 1,328 |
| 5Marion County, WV | 39 | 10 | 4.3 | $1.9M | −1.2% | #963 of 1,328 |
| 6Mercer County, WV | 38 | 8 | 3.3 | $2.3M | −3.4% | #979 of 1,328 |
| 7Kanawha County, WV | 37 | 39 | 5.1 | $1.6M | −4.3% | #1,004 of 1,328 |
| 8Putnam County, WV | 36 | 14 | 6.0 | $1.6M | −1.0% | #1,023 of 1,328 |
| 9Cabell County, WV | 31 | 26 | 6.6 | $1.2M | −3.2% | #1,129 of 1,328 |
| 10Raleigh County, WV | 30 | 16 | 5.5 | $1.3M | −3.5% | #1,140 of 1,328 |
| Marshall County, WV | Not scored | 4 | 3.2 | $2.4M | −4.4% |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons35
- Barbershops
- Nail salons
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Marshall County, WV?
There are 4 nail salons on map listings in Marshall County as of September 2026. The listings count nail salons. No official count is published for nail salons in Marshall County: counts under 3 are left out. Official counts also show 11 one-person businesses without payroll.
How much do households in Marshall County, WV spend on personal care products and services?
About $9.7M a year, or $780 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $2.4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 12,487 households in Marshall County and national spending patterns by income.
How does Marshall County, WV compare with the U.S. for nail salons?
Marshall County has 3.2 nail salons per 10,000 households, 47% below the U.S. rate of 6.0. Spending per salon is $2.4M, 46% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Marshall County would have about 6, against 4 on map listings.
How fast is Marshall County, WV growing?
Population estimates put Marshall County at 29,159 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 12,487 households. The median household income in Marshall County is $59,169 a year, 27% below the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.