Beauty and personal care · County · West Virginia
Nail salons in Gilmer County, WV
How Gilmer County, WV compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 0
- None on the map
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.6M
- On personal care products and services · $688 a household
- Spending per listing
- n/a
- Listings per 10k households
- 0.0
- Population, 2025
- 7,085
- −4.2% since 2020
See the nail salons around any address in Gilmer County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gilmer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Gilmer County spend about $1.6M a year on personal care products and services, or $688 per household, 32% below the U.S. average. The spending figure covers all personal care products and services, not only nail salons.
Map listings as of September 2026 show no nail salons in Gilmer County. At the national ratio of nail salons to household spending, Gilmer County would have about 1, against none on map listings.
Official counts don’t publish a figure for nail salons in Gilmer County, since they leave out counts under 3.
Population estimates show Gilmer County declined 4.2% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Gilmer County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gilmer County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.0 | 4.1 | 6.0 |
| Spending per listing | n/a | $2M | $1.7M |
| Households per official establishment | n/a | 13,248 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +77.4% | +23.2% |
| Population growth, 2020–2025 | −4.2% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $688 | $802 | $1,005 |
| Median household income | $47,981 | $59,608 | $80,734 |
| Groundwork market score | Not scored | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 0
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Gilmer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Gilmer County
- Population, 2025 estimate
- 7,085−4.2% since 2020
- Households
- 2,254
- Median age
- 41.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.7
- Land area
- 339 sq. mi.
- People per square mile
- 22
- Median household income
- $47,981
- Average household income
- $59,427
- Median home value
- $83,800
- Jobs located here
- 1,719
- Daytime population
- 6,637Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gilmer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Gilmer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for nail salons, numbered among those based in West Virginia, with Gilmer County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 82 | 8 | 3.5 | $2.9M | +9.2% | #30 of 1,328 |
| 2Berkeley County, WV | 70 | 21 | 4.1 | $2.2M | +13.7% | #152 of 1,328 |
| 3Monongalia County, WV | 47 | 32 | 7.2 | $1.2M | +2.0% | #790 of 1,328 |
| 4Ohio County, WV | 40 | 8 | 4.4 | $1.9M | −4.4% | #946 of 1,328 |
| 5Marion County, WV | 39 | 10 | 4.3 | $1.9M | −1.2% | #963 of 1,328 |
| 6Mercer County, WV | 38 | 8 | 3.3 | $2.3M | −3.4% | #979 of 1,328 |
| 7Kanawha County, WV | 37 | 39 | 5.1 | $1.6M | −4.3% | #1,004 of 1,328 |
| 8Putnam County, WV | 36 | 14 | 6.0 | $1.6M | −1.0% | #1,023 of 1,328 |
| 9Cabell County, WV | 31 | 26 | 6.6 | $1.2M | −3.2% | #1,129 of 1,328 |
| 10Raleigh County, WV | 30 | 16 | 5.5 | $1.3M | −3.5% | #1,140 of 1,328 |
| Gilmer County, WV | Not scored | 0 | 0.0 | n/a | −4.2% |
Other business types in Gilmer County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Gilmer County, WV?
There are no nail salons on map listings in Gilmer County as of September 2026. The listings count nail salons. No official count is published for nail salons in Gilmer County: counts under 3 are left out.
How much do households in Gilmer County, WV spend on personal care products and services?
About $1.6M a year, or $688 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 2,254 households in Gilmer County and national spending patterns by income.
How does Gilmer County, WV compare with the U.S. for nail salons?
Gilmer County has no nail salons on map listings. At the U.S. ratio of nail salons to household spending, Gilmer County would have about 1, against none on map listings.
How fast is Gilmer County, WV growing?
Population estimates put Gilmer County at 7,085 people in 2025, down 4.2% since 2020, against +3.1% for the U.S. It has 2,254 households. Median household income in Gilmer County is $47,981, 41% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gilmer County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Gilmer County
Screening a site or an acquisition in Gilmer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gilmer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.