Beauty and personal care · County · Maryland
Nail salons in Baltimore city, MD
How Baltimore city, MD compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #775 of 1,328 scored counties
#10 of 21 scored counties in Maryland
- Listings
- 113
- 32 chain locations (28%)
- Official establishments
- 31
- +24.0% since 2019
- Household spending a year
- $214.7M
- On personal care products and services · $840 a household
- Spending per listing
- $1.9M
- 14% above the U.S.
- Listings per 10k households
- 4.4
- 27% below the U.S.
- Population, 2025
- 569,997
- −2.3% since 2020
See the nail salons around any address in Baltimore city
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Baltimore city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Baltimore city comes to about $214.7M a year: $840 per household, 16% below the U.S. average. That is about $1.9M of household spending for each salon on map listings, 14% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Baltimore city has 113 nail salons on map listings as of September 2026. 32 of them (28%) are chain locations, against 27% across the U.S. That is 4.4 per 10,000 households, 27% below the U.S. rate of 6.0.
In 2023, official counts showed 31 businesses with payroll in Baltimore city classed as nail salons, up 24.0% from 2019. That is one for every 8,247 households, against one for every 3,754 across the U.S. Official counts also show 260 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $254K have gone to businesses classed as nail salons in Baltimore city.
Population estimates show Baltimore city declined 2.3% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for nail salons in Baltimore city is 47 (lower middle), #775 of 1,328 scored counties and #10 of 21 scored counties in Maryland.
How Baltimore city compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baltimore city | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.4 | 6.4 | 6.0 |
| Spending per listing | $1.9M | $1.7M | $1.7M |
| Households per official establishment | 8,247 | 3,998 | 3,754 |
| Official establishment growth, 2019–2023 | +24.0% | +31.3% | +23.2% |
| Population growth, 2020–2025 | −2.3% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $840 | $1,072 | $1,005 |
| Median household income | $62,177 | $103,678 | $80,734 |
| Groundwork market score | 47 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25 → 31+24.0% over the period
- Employees, 2023
- 130
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- 260Businesses with no payroll
- Map listings, September 2026
- 11332 chain locations
- Listings at the U.S. rate for this spending
- 129The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $254K
SBA-backed loans to businesses classed as nail salons in Baltimore city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Baltimore city
- Population, 2025 estimate
- 569,997−2.3% since 2020
- Households
- 255,668
- Median age
- 37.5
- Homes lived in by their owners
- 48%
- Vehicles per household
- 1.1
- Land area
- 81 sq. mi.
- People per square mile
- 7,082
- Median household income
- $62,177+23.4% vs. 2015–2019, before inflation
- Average household income
- $89,312
- Median home value
- $229,600
- Jobs located here
- 344,611
- Daytime population
- 667,322Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baltimore city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Baltimore city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for nail salons, numbered among those based in Maryland, with Baltimore city marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cecil County, MD | 81 | 11 | 2.7 | $3.6M | +3.2% | #37 of 1,328 |
| 2Queen Anne’s County, MD | 72 | 12 | 6.0 | $1.8M | +8.8% | #125 of 1,328 |
| 3Carroll County, MD | 67 | 39 | 6.1 | $1.9M | +2.2% | #220 of 1,328 |
| 4Frederick County, MD | 67 | 66 | 6.3 | $1.8M | +11.0% | #222 of 1,328 |
| 5Harford County, MD | 62 | 56 | 5.5 | $2M | +2.0% | #349 of 1,328 |
| 6Montgomery County, MD | 60 | 204 | 5.2 | $2.3M | +1.3% | #395 of 1,328 |
| 7St. Mary’s County, MD | 57 | 28 | 6.6 | $1.7M | +2.4% | #488 of 1,328 |
| 8Dorchester County, MD | 49 | 6 | 4.4 | $1.9M | +3.4% | #732 of 1,328 |
| 9Howard County, MD | 48 | 97 | 8.0 | $1.6M | +1.9% | #759 of 1,328 |
| 10Baltimore city, MD | 47 | 113 | 4.4 | $1.9M | −2.3% | #775 of 1,328 |
Other business types in Baltimore city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas33
- Hair salons39
- Barbershops21
- Nail salons47
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Baltimore city, MD?
Map listings as of September 2026 show 113 nail salons in Baltimore city. 32 of them (28%) are chain locations. The listings count nail salons. Official counts show 31 businesses with payroll classed as nail salons in 2023, up 24.0% from 2019. Another 260 one-person businesses have no payroll, by official counts.
How much do households in Baltimore city, MD spend on personal care products and services?
About $214.7M a year, or $840 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 113 nail salons on map listings, it comes to $1.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 255,668 households in Baltimore city and national spending patterns by income.
How does Baltimore city, MD compare with the U.S. for nail salons?
Baltimore city has 4.4 nail salons per 10,000 households, 27% below the U.S. rate of 6.0. Spending per salon is $1.9M, 14% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Baltimore city would have about 129, against 113 on map listings. There is one business with payroll in the industry for every 8,247 households, against one for every 3,754 across the U.S. The official count rose 24.0% from 2019 to 2023, against +23.2% for the U.S.
How fast is Baltimore city, MD growing?
Population estimates put Baltimore city at 569,997 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 255,668 households. Median household income in Baltimore city is $62,177, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Baltimore city scores 47 for nail salons (lower middle), #775 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baltimore city. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Baltimore city
Screening a site or an acquisition in Baltimore city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baltimore city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.