Beauty and personal care · County · Maryland
Nail salons in Worcester County, MD
The nail salons in Worcester County, MD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #836 of 1,328 scored counties
#15 of 21 scored counties in Maryland
- Listings
- 15
- 4 chain locations (27%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $23.2M
- On personal care products and services · $961 a household
- Spending per listing
- $1.5M
- 7% below the U.S.
- Listings per 10k households
- 6.2
- 3% above the U.S.
- Population, 2025
- 54,459
- +3.7% since 2020
See the nail salons around any address in Worcester County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 15 nail salons in Worcester County. 4 of them (27%) are chain locations, against 27% across the U.S. That comes to 6.2 for every 10,000 households, 3% above the U.S. rate of 6.0.
Households in Worcester County spend about $23.2M a year on personal care products and services, or $961 per household, 4% below the U.S. average. That works out to $1.5M per salon, 7% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Worcester County was 7 in 2023. That is one for every 3,448 households, against one for every 3,754 across the U.S. Another 10 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Worcester County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in Worcester County is 45 (lower middle), #836 of 1,328 scored counties and #15 of 21 scored counties in Maryland.
How Worcester County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Worcester County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 6.4 | 6.0 |
| Spending per listing | $1.5M | $1.7M | $1.7M |
| Households per official establishment | 3,448 | 3,998 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +31.3% | +23.2% |
| Population growth, 2020–2025 | +3.7% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $961 | $1,072 | $1,005 |
| Median household income | $81,745 | $103,678 | $80,734 |
| Groundwork market score | 45 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 7
- Employees, 2023
- 22
- Annual payroll, 2023
- $896K
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 154 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Worcester County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Worcester County
- Population, 2025 estimate
- 54,459+3.7% since 2020
- Households
- 24,136
- Median age
- 50.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 115
- Median household income
- $81,745+28.7% vs. 2015–2019, before inflation
- Average household income
- $117,610
- Median home value
- $374,700
- Jobs located here
- 22,476
- Daytime population
- 52,245Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Worcester County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for nail salons, numbered among those based in Maryland, with Worcester County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cecil County, MD | 81 | 11 | 2.7 | $3.6M | +3.2% | #37 of 1,328 |
| 2Queen Anne’s County, MD | 72 | 12 | 6.0 | $1.8M | +8.8% | #125 of 1,328 |
| 3Carroll County, MD | 67 | 39 | 6.1 | $1.9M | +2.2% | #220 of 1,328 |
| 4Frederick County, MD | 67 | 66 | 6.3 | $1.8M | +11.0% | #222 of 1,328 |
| 5Harford County, MD | 62 | 56 | 5.5 | $2M | +2.0% | #349 of 1,328 |
| 6Montgomery County, MD | 60 | 204 | 5.2 | $2.3M | +1.3% | #395 of 1,328 |
| 7St. Mary’s County, MD | 57 | 28 | 6.6 | $1.7M | +2.4% | #488 of 1,328 |
| 8Dorchester County, MD | 49 | 6 | 4.4 | $1.9M | +3.4% | #732 of 1,328 |
| 9Howard County, MD | 48 | 97 | 8.0 | $1.6M | +1.9% | #759 of 1,328 |
| 10Baltimore city, MD | 47 | 113 | 4.4 | $1.9M | −2.3% | #775 of 1,328 |
| 15Worcester County, MD | 45 | 15 | 6.2 | $1.5M | +3.7% | #836 of 1,328 |
Other business types in Worcester County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons47
- Barbershops64
- Nail salons45
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Worcester County, MD?
Worcester County has 15 nail salons on map listings as of September 2026. 4 of them (27%) are chain locations. The listings count nail salons. Official counts show 7 businesses with payroll classed as nail salons in 2023. Official counts list 10 one-person businesses without payroll.
How much do households in Worcester County, MD spend on personal care products and services?
About $23.2M a year, or $961 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 15 nail salons on map listings, it comes to $1.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 24,136 households in Worcester County and national spending patterns by income.
How does Worcester County, MD compare with the U.S. for nail salons?
Worcester County has 6.2 nail salons per 10,000 households, 3% above the U.S. rate of 6.0. Spending per salon is $1.5M, 7% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Worcester County would have about 14, against 15 on map listings. There is one business with payroll in the industry for every 3,448 households, against one for every 3,754 across the U.S.
How fast is Worcester County, MD growing?
Population estimates put Worcester County at 54,459 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,136 households. The median household income in Worcester County is $81,745 a year, in line with the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Worcester County scores 45 for nail salons (lower middle), #836 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Worcester County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Worcester County
Screening a site or an acquisition in Worcester County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.