Beauty and personal care · County · Maryland
Nail salons in Calvert County, MD
How Calvert County, MD compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #780 of 1,328 scored counties
#11 of 21 scored counties in Maryland
- Listings
- 24
- 5 chain locations (21%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $40.5M
- On personal care products and services · $1,209 a household
- Spending per listing
- $1.7M
- In line with the U.S.
- Listings per 10k households
- 7.2
- 20% above the U.S.
- Population, 2025
- 94,484
- +1.7% since 2020
See the nail salons around any address in Calvert County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Calvert County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 24 nail salons in Calvert County. Chain locations make up 21% of them, against 27% across the U.S. Per 10,000 households, that is 7.2, 20% above the U.S. rate of 6.0.
Household spending on personal care products and services in Calvert County comes to about $40.5M a year: $1,209 per household, 20% above the U.S. average. That is about $1.7M of household spending for each salon on map listings, in line with the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 14 businesses with payroll classed as nail salons in Calvert County in 2023. That is one for every 2,390 households, against one for every 3,754 across the U.S. Official counts also show 57 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $200K has gone to businesses classed as nail salons in Calvert County.
Between 2020 and 2025, the population of Calvert County grew 1.7%, slower than the U.S. (+3.1%). Calvert County scores 47 (lower middle) on the Groundwork market score for nail salons, ranking #780 of 1,328 scored counties and #11 of 21 scored counties in Maryland.
How Calvert County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Calvert County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 6.4 | 6.0 |
| Spending per listing | $1.7M | $1.7M | $1.7M |
| Households per official establishment | 2,390 | 3,998 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +31.3% | +23.2% |
| Population growth, 2020–2025 | +1.7% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $1,209 | $1,072 | $1,005 |
| Median household income | $133,922 | $103,678 | $80,734 |
| Groundwork market score | 47 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 14
- Employees, 2023
- 27
- Annual payroll, 2023
- $997K
- One-person businesses, 2023
- 57Businesses with no payroll
- Map listings, September 2026
- 245 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $200K
SBA-backed loans to businesses classed as nail salons in Calvert County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Calvert County
- Population, 2025 estimate
- 94,484+1.7% since 2020
- Households
- 33,465
- Median age
- 41.1
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.3
- Land area
- 213 sq. mi.
- People per square mile
- 442
- Median household income
- $133,922+22.5% vs. 2015–2019, before inflation
- Average household income
- $158,598
- Median home value
- $460,200
- Jobs located here
- 21,372
- Daytime population
- 79,245Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Calvert County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Calvert County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for nail salons, numbered among those based in Maryland, with Calvert County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cecil County, MD | 81 | 11 | 2.7 | $3.6M | +3.2% | #37 of 1,328 |
| 2Queen Anne’s County, MD | 72 | 12 | 6.0 | $1.8M | +8.8% | #125 of 1,328 |
| 3Carroll County, MD | 67 | 39 | 6.1 | $1.9M | +2.2% | #220 of 1,328 |
| 4Frederick County, MD | 67 | 66 | 6.3 | $1.8M | +11.0% | #222 of 1,328 |
| 5Harford County, MD | 62 | 56 | 5.5 | $2M | +2.0% | #349 of 1,328 |
| 6Montgomery County, MD | 60 | 204 | 5.2 | $2.3M | +1.3% | #395 of 1,328 |
| 7St. Mary’s County, MD | 57 | 28 | 6.6 | $1.7M | +2.4% | #488 of 1,328 |
| 8Dorchester County, MD | 49 | 6 | 4.4 | $1.9M | +3.4% | #732 of 1,328 |
| 9Howard County, MD | 48 | 97 | 8.0 | $1.6M | +1.9% | #759 of 1,328 |
| 10Baltimore city, MD | 47 | 113 | 4.4 | $1.9M | −2.3% | #775 of 1,328 |
| 11Calvert County, MD | 47 | 24 | 7.2 | $1.7M | +1.7% | #780 of 1,328 |
Other business types in Calvert County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons68
- Barbershops75
- Nail salons47
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Calvert County, MD?
There are 24 nail salons on map listings in Calvert County as of September 2026. 5 of them (21%) are chain locations. The listings count nail salons. Official counts show 14 businesses with payroll classed as nail salons in 2023. Another 57 one-person businesses have no payroll, by official counts.
How much do households in Calvert County, MD spend on personal care products and services?
About $40.5M a year, or $1,209 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 24 nail salons on map listings, it comes to $1.7M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 33,465 households in Calvert County and national spending patterns by income.
How does Calvert County, MD compare with the U.S. for nail salons?
Calvert County has 7.2 nail salons per 10,000 households, 20% above the U.S. rate of 6.0. Spending per salon is $1.7M, in line with the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending. There is one business with payroll in the industry for every 2,390 households, against one for every 3,754 across the U.S.
How fast is Calvert County, MD growing?
Population estimates put Calvert County at 94,484 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,465 households. The median household income in Calvert County is $133,922 a year, 66% above the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Calvert County scores 47 for nail salons (lower middle), #780 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Calvert County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Calvert County
Screening a site or an acquisition in Calvert County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Calvert County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.