Beauty and personal care · County · Maryland
Nail salons in Charles County, MD
How Charles County, MD compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #942 of 1,328 scored counties
#17 of 21 scored counties in Maryland
- Listings
- 64
- 21 chain locations (33%)
- Official establishments
- 27
- Businesses with payroll, 2023
- Household spending a year
- $70M
- On personal care products and services · $1,149 a household
- Spending per listing
- $1.1M
- 35% below the U.S.
- Listings per 10k households
- 10.5
- 75% above the U.S.
- Population, 2025
- 176,593
- +5.9% since 2020
See the nail salons around any address in Charles County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Charles County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,149 per household (14% above the U.S. average), households in Charles County spend about $70M a year on personal care products and services. That works out to $1.1M per salon, 35% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 64 nail salons on map listings in Charles County as of September 2026. Of those, 21 are chain locations, or 33%, against 27% across the U.S. That comes to 10.5 for every 10,000 households, 75% above the U.S. rate of 6.0.
Official counts show 27 businesses with payroll classed as nail salons in Charles County in 2023. That is one for every 2,255 households, against one for every 3,754 across the U.S. Official counts also show 172 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $324K has gone to businesses classed as nail salons in Charles County.
Population estimates show Charles County grew 5.9% from 2020 to 2025, faster than the U.S. (+3.1%). For nail salons, Charles County has a Groundwork market score of 41 (lower middle): #942 of 1,328 scored counties and #17 of 21 scored counties in Maryland.
How Charles County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Charles County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.5 | 6.4 | 6.0 |
| Spending per listing | $1.1M | $1.7M | $1.7M |
| Households per official establishment | 2,255 | 3,998 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +31.3% | +23.2% |
| Population growth, 2020–2025 | +5.9% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $1,149 | $1,072 | $1,005 |
| Median household income | $122,816 | $103,678 | $80,734 |
| Groundwork market score | 41 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 27
- Employees, 2023
- 142
- Annual payroll, 2023
- $5.7M
- One-person businesses, 2023
- 172Businesses with no payroll
- Map listings, September 2026
- 6421 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $324K
SBA-backed loans to businesses classed as nail salons in Charles County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Charles County
- Population, 2025 estimate
- 176,593+5.9% since 2020
- Households
- 60,875
- Median age
- 39.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 458 sq. mi.
- People per square mile
- 372
- Median household income
- $122,816+22.8% vs. 2015–2019, before inflation
- Average household income
- $141,768
- Median home value
- $428,500
- Jobs located here
- 37,884
- Daytime population
- 129,984Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Charles County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Charles County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for nail salons, numbered among those based in Maryland, with Charles County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cecil County, MD | 81 | 11 | 2.7 | $3.6M | +3.2% | #37 of 1,328 |
| 2Queen Anne’s County, MD | 72 | 12 | 6.0 | $1.8M | +8.8% | #125 of 1,328 |
| 3Carroll County, MD | 67 | 39 | 6.1 | $1.9M | +2.2% | #220 of 1,328 |
| 4Frederick County, MD | 67 | 66 | 6.3 | $1.8M | +11.0% | #222 of 1,328 |
| 5Harford County, MD | 62 | 56 | 5.5 | $2M | +2.0% | #349 of 1,328 |
| 6Montgomery County, MD | 60 | 204 | 5.2 | $2.3M | +1.3% | #395 of 1,328 |
| 7St. Mary’s County, MD | 57 | 28 | 6.6 | $1.7M | +2.4% | #488 of 1,328 |
| 8Dorchester County, MD | 49 | 6 | 4.4 | $1.9M | +3.4% | #732 of 1,328 |
| 9Howard County, MD | 48 | 97 | 8.0 | $1.6M | +1.9% | #759 of 1,328 |
| 10Baltimore city, MD | 47 | 113 | 4.4 | $1.9M | −2.3% | #775 of 1,328 |
| 17Charles County, MD | 41 | 64 | 10.5 | $1.1M | +5.9% | #942 of 1,328 |
Other business types in Charles County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons68
- Barbershops61
- Nail salons41
- Spas and skin care74
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Charles County, MD?
As of September 2026, map listings count 64 nail salons in Charles County. 21 of them (33%) are chain locations. The listings count nail salons. Official counts show 27 businesses with payroll classed as nail salons in 2023. Another 172 one-person businesses have no payroll, by official counts.
How much do households in Charles County, MD spend on personal care products and services?
About $70M a year, or $1,149 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 64 nail salons on map listings, it comes to $1.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 60,875 households in Charles County and national spending patterns by income.
How does Charles County, MD compare with the U.S. for nail salons?
Charles County has 10.5 nail salons per 10,000 households, 75% above the U.S. rate of 6.0. Spending per salon is $1.1M, 35% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Charles County would have about 42, against 64 on map listings. There is one business with payroll in the industry for every 2,255 households, against one for every 3,754 across the U.S.
How fast is Charles County, MD growing?
Population estimates put Charles County at 176,593 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 60,875 households. Median household income in Charles County is $122,816, 52% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Charles County scores 41 for nail salons (lower middle), #942 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Charles County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Charles County
Screening a site or an acquisition in Charles County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Charles County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.