Beauty and personal care · Metro area · Maryland
Nail salons in the Baltimore-Columbia-Towson, MD metro area
Competitor counts, household spending and official business counts for nail salons in the Baltimore-Columbia-Towson, MD metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #247 of 387 scored metro areas
#3 of 4 scored metro areas based in Maryland
- Listings
- 756
- 228 chain locations (30%)
- Official establishments
- 242
- +35.4% since 2019
- Household spending a year
- $1.2B
- On personal care products and services · $1,050 a household
- Spending per listing
- $1.6M
- 7% below the U.S.
- Listings per 10k households
- 6.7
- 12% above the U.S.
- Population, 2025
- 2,857,781
- +0.4% since 2020
See the nail salons around any address in the Baltimore-Columbia-Towson metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baltimore-Columbia-Towson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 756 nail salons in the Baltimore-Columbia-Towson metro area. Chain locations make up 30% of them, against 27% across the U.S. Per 10,000 households, that is 6.7, 12% above the U.S. rate of 6.0.
At $1,050 per household (4% above the U.S. average), households in the Baltimore-Columbia-Towson metro area spend about $1.2B a year on personal care products and services. That is about $1.6M of household spending for each salon on map listings, 7% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in the Baltimore-Columbia-Towson metro area was 242 in 2023, up 35.4% from 2019. That is one for every 4,629 households, against one for every 3,754 across the U.S. Another 2,855 one-person businesses have no payroll, by official counts. Since fiscal 2022, 14 SBA-backed loans worth $2.8M have gone to businesses classed as nail salons in the Baltimore-Columbia-Towson metro area.
Population estimates put the population change in the Baltimore-Columbia-Towson metro area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). For nail salons, the Baltimore-Columbia-Towson metro area has a Groundwork market score of 44 (lower middle): #247 of 387 scored metro areas and #3 of 4 scored metro areas based in Maryland.
How the Baltimore-Columbia-Towson metro area compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baltimore-Columbia-Towson metro area | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 6.4 | 6.0 |
| Spending per listing | $1.6M | $1.7M | $1.7M |
| Households per official establishment | 4,629 | 3,998 | 3,754 |
| Official establishment growth, 2019–2023 | +35.4% | +31.3% | +23.2% |
| Population growth, 2020–2025 | +0.4% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $1,050 | $1,072 | $1,005 |
| Median household income | $99,470 | $103,678 | $80,734 |
| Groundwork market score | 44 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 242+35.4% over the period
- Employees, 2023
- 1,032
- Annual payroll, 2023
- $32.8M
- One-person businesses, 2023
- 2,855Businesses with no payroll
- Map listings, September 2026
- 756228 chain locations
- Listings at the U.S. rate for this spending
- 704The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 14
- Amount
- $2.8M
SBA-backed loans to businesses classed as nail salons in the Baltimore-Columbia-Towson metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Baltimore-Columbia-Towson metro area
- Population, 2025 estimate
- 2,857,781+0.4% since 2020
- Households
- 1,120,269
- Median age
- 40.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 2,602 sq. mi.
- People per square mile
- 1,095
- Median household income
- $99,470+21.9% vs. 2015–2019, before inflation
- Average household income
- $131,059
- Median home value
- $391,300
- Jobs located here
- 1,345,791
- Daytime population
- 2,886,566Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baltimore-Columbia-Towson metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Baltimore-Columbia-Towson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Maryland
Every Maryland market ranked →The highest-scoring metro areas in Maryland for nail salons, numbered among those based in Maryland (a market based in another state is listed without a number), with the Baltimore-Columbia-Towson metro area marked.
Top metro areas in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hagerstown-Martinsburg, MD-WV | 56 | 54 | 4.6 | $2M | +7.1% | #137 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 56 | 1,452 | 6.1 | $1.9M | +3.3% | #138 of 387 |
| 2Lexington Park, MD | 48 | 52 | 6.9 | $1.7M | +2.1% | #208 of 387 |
| 3Baltimore-Columbia-Towson, MD | 44 | 756 | 6.7 | $1.6M | +0.4% | #247 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 38 | 1,740 | 7.1 | $1.5M | +1.4% | #315 of 387 |
| 4Salisbury, MD | 32 | 29 | 5.9 | $1.5M | +2.9% | #347 of 387 |
Other business types in the Baltimore-Columbia-Towson metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons52
- Barbershops46
- Nail salons44
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Baltimore-Columbia-Towson, MD metro area?
There are 756 nail salons on map listings in the Baltimore-Columbia-Towson metro area as of September 2026. 228 of them (30%) are chain locations. The listings count nail salons. Official counts show 242 businesses with payroll classed as nail salons in 2023, up 35.4% from 2019. Official counts list 2,855 one-person businesses without payroll.
How much do households in the Baltimore-Columbia-Towson, MD metro area spend on personal care products and services?
About $1.2B a year, or $1,050 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 756 nail salons on map listings, it comes to $1.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 1,120,269 households in the Baltimore-Columbia-Towson metro area and national spending patterns by income.
How does the Baltimore-Columbia-Towson, MD metro area compare with the U.S. for nail salons?
The Baltimore-Columbia-Towson metro area has 6.7 nail salons per 10,000 households, 12% above the U.S. rate of 6.0. Spending per salon is $1.6M, 7% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Baltimore-Columbia-Towson metro area would have about 704, against 756 on map listings. There is one business with payroll in the industry for every 4,629 households, against one for every 3,754 across the U.S. The official count rose 35.4% from 2019 to 2023, against +23.2% for the U.S.
How fast is the Baltimore-Columbia-Towson, MD metro area growing?
Population estimates put the Baltimore-Columbia-Towson metro area at 2,857,781 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 1,120,269 households. The median household income in the Baltimore-Columbia-Towson metro area is $99,470 a year, 23% above the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baltimore-Columbia-Towson metro area scores 44 for nail salons (lower middle), #247 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baltimore-Columbia-Towson metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Baltimore-Columbia-Towson metro area
Screening a site or an acquisition in the Baltimore-Columbia-Towson metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baltimore-Columbia-Towson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.