Beauty and personal care · County · Maryland
Nail salons in St. Mary’s County, MD
The nail salons in St. Mary’s County, MD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #488 of 1,328 scored counties
#7 of 21 scored counties in Maryland
- Listings
- 28
- 9 chain locations (32%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $48.3M
- On personal care products and services · $1,139 a household
- Spending per listing
- $1.7M
- 3% above the U.S.
- Listings per 10k households
- 6.6
- 10% above the U.S.
- Population, 2025
- 116,692
- +2.4% since 2020
See the nail salons around any address in St. Mary’s County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Mary’s County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in St. Mary’s County comes to about $48.3M a year: $1,139 per household, 13% above the U.S. average. That is about $1.7M of household spending for each salon on map listings, 3% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
St. Mary’s County has 28 nail salons on map listings as of September 2026. Chain locations make up 32% of them, against 27% across the U.S. Per 10,000 households, that is 6.6, 10% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in St. Mary’s County was 9 in 2023. That is one for every 4,715 households, against one for every 3,754 across the U.S. Another 101 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $186K have gone to businesses classed as nail salons in St. Mary’s County.
Between 2020 and 2025, the population of St. Mary’s County grew 2.4%, slower than the U.S. (+3.1%). St. Mary’s County scores 57 (upper middle) on the Groundwork market score for nail salons, ranking #488 of 1,328 scored counties and #7 of 21 scored counties in Maryland.
How St. Mary’s County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Mary’s County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 6.4 | 6.0 |
| Spending per listing | $1.7M | $1.7M | $1.7M |
| Households per official establishment | 4,715 | 3,998 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +31.3% | +23.2% |
| Population growth, 2020–2025 | +2.4% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $1,139 | $1,072 | $1,005 |
| Median household income | $119,446 | $103,678 | $80,734 |
| Groundwork market score | 57 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 9
- Employees, 2023
- 17
- Annual payroll, 2023
- $503K
- One-person businesses, 2023
- 101Businesses with no payroll
- Map listings, September 2026
- 289 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $186K
SBA-backed loans to businesses classed as nail salons in St. Mary’s County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in St. Mary’s County
- Population, 2025 estimate
- 116,692+2.4% since 2020
- Households
- 42,436
- Median age
- 38.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 359 sq. mi.
- People per square mile
- 321
- Median household income
- $119,446+33.0% vs. 2015–2019, before inflation
- Average household income
- $142,976
- Median home value
- $407,600
- Jobs located here
- 35,732
- Daytime population
- 104,060Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Mary’s County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of St. Mary’s County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for nail salons, numbered among those based in Maryland, with St. Mary’s County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cecil County, MD | 81 | 11 | 2.7 | $3.6M | +3.2% | #37 of 1,328 |
| 2Queen Anne’s County, MD | 72 | 12 | 6.0 | $1.8M | +8.8% | #125 of 1,328 |
| 3Carroll County, MD | 67 | 39 | 6.1 | $1.9M | +2.2% | #220 of 1,328 |
| 4Frederick County, MD | 67 | 66 | 6.3 | $1.8M | +11.0% | #222 of 1,328 |
| 5Harford County, MD | 62 | 56 | 5.5 | $2M | +2.0% | #349 of 1,328 |
| 6Montgomery County, MD | 60 | 204 | 5.2 | $2.3M | +1.3% | #395 of 1,328 |
| 7St. Mary’s County, MD | 57 | 28 | 6.6 | $1.7M | +2.4% | #488 of 1,328 |
| 8Dorchester County, MD | 49 | 6 | 4.4 | $1.9M | +3.4% | #732 of 1,328 |
| 9Howard County, MD | 48 | 97 | 8.0 | $1.6M | +1.9% | #759 of 1,328 |
| 10Baltimore city, MD | 47 | 113 | 4.4 | $1.9M | −2.3% | #775 of 1,328 |
Other business types in St. Mary’s County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas63
- Hair salons64
- Barbershops66
- Nail salons57
- Spas and skin care82
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in St. Mary’s County, MD?
Map listings as of September 2026 show 28 nail salons in St. Mary’s County. 9 of them (32%) are chain locations. The listings count nail salons. Official counts show 9 businesses with payroll classed as nail salons in 2023. Official counts list 101 one-person businesses without payroll.
How much do households in St. Mary’s County, MD spend on personal care products and services?
About $48.3M a year, or $1,139 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 28 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 42,436 households in St. Mary’s County and national spending patterns by income.
How does St. Mary’s County, MD compare with the U.S. for nail salons?
St. Mary’s County has 6.6 nail salons per 10,000 households, 10% above the U.S. rate of 6.0. Spending per salon is $1.7M, 3% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, St. Mary’s County would have about 29, against 28 on map listings. There is one business with payroll in the industry for every 4,715 households, against one for every 3,754 across the U.S.
How fast is St. Mary’s County, MD growing?
Population estimates put St. Mary’s County at 116,692 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 42,436 households. Median household income in St. Mary’s County is $119,446, 48% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Mary’s County scores 57 for nail salons (upper middle), #488 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Mary’s County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in St. Mary’s County
Screening a site or an acquisition in St. Mary’s County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Mary’s County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.