Beauty and personal care · County · Oregon
Hair salons in Hood River County, OR
The hair salons in Hood River County, OR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,534 of 2,339 scored counties
#28 of 29 scored counties in Oregon
- Listings
- 30
- 4 chain locations (13%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $9.9M
- On personal care products and services · $1,104 a household
- Spending per listing
- $329K
- 24% below the U.S.
- Listings per 10k households
- 33.6
- 44% above the U.S.
- Population, 2025
- 23,720
- −0.7% since 2020
See the hair salons around any address in Hood River County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hood River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Hood River County comes to about $9.9M a year: $1,104 per household, 10% above the U.S. average. Spread across 30 hair salons, that is $329K per salon, 24% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 30 hair salons on map listings in Hood River County as of September 2026. 4 of them (13%) are chain locations, against 14% across the U.S. That comes to 33.6 for every 10,000 households, 44% above the U.S. rate of 23.4.
Official counts show 4 businesses with payroll classed as beauty salons in Hood River County in 2023. That is one for every 2,235 households, against one for every 1,535 across the U.S. Official counts list 51 one-person businesses without payroll.
Population estimates put the population change in Hood River County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. The Groundwork market score for hair salons in Hood River County is 43 (lower middle), #1,534 of 2,339 scored counties and #28 of 29 scored counties in Oregon.
How Hood River County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hood River County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.6 | 20.7 | 23.4 |
| Spending per listing | $329K | $501K | $430K |
| Households per official establishment | 2,235 | 2,148 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.1% | +6.0% |
| Population growth, 2020–2025 | −0.7% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,104 | $1,036 | $1,005 |
| Median household income | $88,947 | $83,011 | $80,734 |
| Groundwork market score | 43 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 4
- Employees, 2023
- 14
- Annual payroll, 2023
- $517K
- One-person businesses, 2023
- 51Businesses with no payroll
- Map listings, September 2026
- 304 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Hood River County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hood River County
- Population, 2025 estimate
- 23,720−0.7% since 2020
- Households
- 8,939
- Median age
- 42.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 522 sq. mi.
- People per square mile
- 46
- Median household income
- $88,947+35.4% vs. 2015–2019, before inflation
- Average household income
- $124,854
- Median home value
- $660,000
- Jobs located here
- 13,643
- Daytime population
- 25,339Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hood River County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Hood River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for hair salons, numbered among those based in Oregon, with Hood River County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 87 | 22 | 10.5 | $965K | +2.6% | #24 of 2,339 |
| 2Jefferson County, OR | 80 | 13 | 14.7 | $651K | +4.7% | #78 of 2,339 |
| 3Crook County, OR | 80 | 21 | 19.5 | $522K | +10.6% | #82 of 2,339 |
| 4Benton County, OR | 79 | 53 | 13.8 | $734K | +4.4% | #91 of 2,339 |
| 5Polk County, OR | 77 | 47 | 14.2 | $727K | +2.3% | #117 of 2,339 |
| 6Yamhill County, OR | 74 | 73 | 18.6 | $562K | +2.2% | #188 of 2,339 |
| 7Morrow County, OR | 70 | 7 | 16.2 | $573K | +3.1% | #287 of 2,339 |
| 8Washington County, OR | 69 | 445 | 18.9 | $627K | +1.8% | #315 of 2,339 |
| 9Coos County, OR | 66 | 44 | 15.3 | $579K | −1.5% | #418 of 2,339 |
| 10Clackamas County, OR | 66 | 329 | 20.1 | $578K | +0.9% | #419 of 2,339 |
| 28Hood River County, OR | 43 | 30 | 33.6 | $329K | −0.7% | #1,534 of 2,339 |
Other business types in Hood River County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons43
- Barbershops
- Nail salons
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Hood River County, OR?
As of September 2026, map listings count 30 hair salons in Hood River County. 4 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts also show 51 one-person businesses without payroll.
How much do households in Hood River County, OR spend on personal care products and services?
About $9.9M a year, or $1,104 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 30 hair salons on map listings, it comes to $329K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 8,939 households in Hood River County and national spending patterns by income.
How does Hood River County, OR compare with the U.S. for hair salons?
Hood River County has 33.6 hair salons per 10,000 households, 44% above the U.S. rate of 23.4. Spending per salon is $329K, 24% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Hood River County would have about 23, against 30 on map listings. There is one business with payroll in the industry for every 2,235 households, against one for every 1,535 across the U.S.
How fast is Hood River County, OR growing?
Population estimates put Hood River County at 23,720 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 8,939 households. Median household income in Hood River County is $88,947, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hood River County scores 43 for hair salons (lower middle), #1,534 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hood River County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Hood River County
Screening a site or an acquisition in Hood River County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hood River County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.