Beauty and personal care · County · Oregon
Hair salons in Marion County, OR
How Marion County, OR compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #753 of 2,339 scored counties
#16 of 29 scored counties in Oregon
- Listings
- 297
- 44 chain locations (15%)
- Official establishments
- 51
- −5.6% since 2019
- Household spending a year
- $125.4M
- On personal care products and services · $989 a household
- Spending per listing
- $422K
- 2% below the U.S.
- Listings per 10k households
- 23.4
- In line with the U.S.
- Population, 2025
- 355,777
- +2.7% since 2020
See the hair salons around any address in Marion County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $989 per household (2% below the U.S. average), households in Marion County spend about $125.4M a year on personal care products and services. That works out to $422K per salon, 2% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Marion County has 297 hair salons on map listings as of September 2026. Chain locations make up 15% of them, against 14% across the U.S. That comes to 23.4 for every 10,000 households, in line with the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Marion County was 51 in 2023, down 5.6% from 2019. That is one for every 2,488 households, against one for every 1,535 across the U.S. Another 658 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $79K have gone to businesses classed as beauty salons in Marion County.
Between 2020 and 2025, the population of Marion County grew 2.7%, in step with the U.S. (+3.1%). The Groundwork market score for hair salons in Marion County is 59 (upper middle), #753 of 2,339 scored counties and #16 of 29 scored counties in Oregon.
How Marion County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marion County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.4 | 20.7 | 23.4 |
| Spending per listing | $422K | $501K | $430K |
| Households per official establishment | 2,488 | 2,148 | 1,535 |
| Official establishment growth, 2019–2023 | −5.6% | −3.1% | +6.0% |
| Population growth, 2020–2025 | +2.7% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $989 | $1,036 | $1,005 |
| Median household income | $77,351 | $83,011 | $80,734 |
| Groundwork market score | 59 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 54 → 51−5.6% over the period
- Employees, 2023
- 208
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- 658Businesses with no payroll
- Map listings, September 2026
- 29744 chain locations
- Listings at the U.S. rate for this spending
- 292The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $79K
SBA-backed loans to businesses classed as beauty salons in Marion County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marion County
- Population, 2025 estimate
- 355,777+2.7% since 2020
- Households
- 126,870
- Median age
- 38.5
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,181 sq. mi.
- People per square mile
- 296
- Median household income
- $77,351+29.7% vs. 2015–2019, before inflation
- Average household income
- $100,449
- Median home value
- $416,400
- Jobs located here
- 170,733
- Daytime population
- 368,513Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for hair salons, numbered among those based in Oregon, with Marion County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 87 | 22 | 10.5 | $965K | +2.6% | #24 of 2,339 |
| 2Jefferson County, OR | 80 | 13 | 14.7 | $651K | +4.7% | #78 of 2,339 |
| 3Crook County, OR | 80 | 21 | 19.5 | $522K | +10.6% | #82 of 2,339 |
| 4Benton County, OR | 79 | 53 | 13.8 | $734K | +4.4% | #91 of 2,339 |
| 5Polk County, OR | 77 | 47 | 14.2 | $727K | +2.3% | #117 of 2,339 |
| 6Yamhill County, OR | 74 | 73 | 18.6 | $562K | +2.2% | #188 of 2,339 |
| 7Morrow County, OR | 70 | 7 | 16.2 | $573K | +3.1% | #287 of 2,339 |
| 8Washington County, OR | 69 | 445 | 18.9 | $627K | +1.8% | #315 of 2,339 |
| 9Coos County, OR | 66 | 44 | 15.3 | $579K | −1.5% | #418 of 2,339 |
| 10Clackamas County, OR | 66 | 329 | 20.1 | $578K | +0.9% | #419 of 2,339 |
| 16Marion County, OR | 59 | 297 | 23.4 | $422K | +2.7% | #753 of 2,339 |
Other business types in Marion County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons59
- Barbershops52
- Nail salons61
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Marion County, OR?
Map listings as of September 2026 show 297 hair salons in Marion County. 44 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 51 businesses with payroll classed as beauty salons in 2023, down 5.6% from 2019. Official counts list 658 one-person businesses without payroll.
How much do households in Marion County, OR spend on personal care products and services?
About $125.4M a year, or $989 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 297 hair salons on map listings, it comes to $422K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 126,870 households in Marion County and national spending patterns by income.
How does Marion County, OR compare with the U.S. for hair salons?
Marion County has 23.4 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $422K, 2% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Marion County would have about 292, against 297 on map listings. There is one business with payroll in the industry for every 2,488 households, against one for every 1,535 across the U.S. The official count fell 5.6% from 2019 to 2023, against +6.0% for the U.S.
How fast is Marion County, OR growing?
Population estimates put Marion County at 355,777 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 126,870 households. Median household income in Marion County is $77,351, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marion County scores 59 for hair salons (upper middle), #753 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marion County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Marion County
Screening a site or an acquisition in Marion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.