Beauty and personal care · County · Oregon
Hair salons in Benton County, OR
Competitor counts, household spending and official business counts for hair salons in Benton County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #91 of 2,339 scored counties
#4 of 29 scored counties in Oregon
- Listings
- 53
- 6 chain locations (11%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $38.9M
- On personal care products and services · $1,009 a household
- Spending per listing
- $734K
- 70% above the U.S.
- Listings per 10k households
- 13.8
- 41% below the U.S.
- Population, 2025
- 97,728
- +4.4% since 2020
See the hair salons around any address in Benton County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Benton County has a Groundwork market score of 79 (high): #91 of 2,339 scored counties and #4 of 29 scored counties in Oregon. That puts it in the top 10% of counties for hair salons.
Household spending on personal care products and services in Benton County comes to about $38.9M a year: $1,009 per household, in line with the U.S. average. Spread across 53 hair salons, that is $734K per salon, 70% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Benton County has 53 hair salons on map listings as of September 2026. Of those, 6 are chain locations, or 11%, against 14% across the U.S. That comes to 13.8 for every 10,000 households, 41% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Benton County was 16 in 2023. That is one for every 2,409 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $165K has gone to businesses classed as beauty salons in Benton County. Population estimates put the population change in Benton County from 2020 to 2025 at +4.4%, faster than the U.S. (+3.1%).
How Benton County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Benton County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.8 | 20.7 | 23.4 |
| Spending per listing | $734K | $501K | $430K |
| Households per official establishment | 2,409 | 2,148 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.1% | +6.0% |
| Population growth, 2020–2025 | +4.4% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,009 | $1,036 | $1,005 |
| Median household income | $77,702 | $83,011 | $80,734 |
| Groundwork market score | 79 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 16
- Employees, 2023
- 120
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- 105Businesses with no payroll
- Map listings, September 2026
- 536 chain locations
- Listings at the U.S. rate for this spending
- 90The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $165K
SBA-backed loans to businesses classed as beauty salons in Benton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Benton County
- Population, 2025 estimate
- 97,728+4.4% since 2020
- Households
- 38,537
- Median age
- 38.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 675 sq. mi.
- People per square mile
- 143
- Median household income
- $77,702+25.2% vs. 2015–2019, before inflation
- Average household income
- $110,303
- Median home value
- $513,000
- Jobs located here
- 38,819
- Daytime population
- 95,808Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Benton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for hair salons, numbered among those based in Oregon, with Benton County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 87 | 22 | 10.5 | $965K | +2.6% | #24 of 2,339 |
| 2Jefferson County, OR | 80 | 13 | 14.7 | $651K | +4.7% | #78 of 2,339 |
| 3Crook County, OR | 80 | 21 | 19.5 | $522K | +10.6% | #82 of 2,339 |
| 4Benton County, OR | 79 | 53 | 13.8 | $734K | +4.4% | #91 of 2,339 |
| 5Polk County, OR | 77 | 47 | 14.2 | $727K | +2.3% | #117 of 2,339 |
| 6Yamhill County, OR | 74 | 73 | 18.6 | $562K | +2.2% | #188 of 2,339 |
| 7Morrow County, OR | 70 | 7 | 16.2 | $573K | +3.1% | #287 of 2,339 |
| 8Washington County, OR | 69 | 445 | 18.9 | $627K | +1.8% | #315 of 2,339 |
| 9Coos County, OR | 66 | 44 | 15.3 | $579K | −1.5% | #418 of 2,339 |
| 10Clackamas County, OR | 66 | 329 | 20.1 | $578K | +0.9% | #419 of 2,339 |
Other business types in Benton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas69
- Hair salons79
- Barbershops70
- Nail salons74
- Spas and skin care65
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Benton County, OR?
Map listings as of September 2026 show 53 hair salons in Benton County. 6 of them (11%) are chain locations. The listings count hair and beauty salons. Official counts show 16 businesses with payroll classed as beauty salons in 2023. Another 105 one-person businesses have no payroll, by official counts.
How much do households in Benton County, OR spend on personal care products and services?
About $38.9M a year, or $1,009 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 53 hair salons on map listings, it comes to $734K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 38,537 households in Benton County and national spending patterns by income.
How does Benton County, OR compare with the U.S. for hair salons?
Benton County has 13.8 hair salons per 10,000 households, 41% below the U.S. rate of 23.4. Spending per salon is $734K, 70% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Benton County would have about 90, against 53 on map listings. There is one business with payroll in the industry for every 2,409 households, against one for every 1,535 across the U.S.
How fast is Benton County, OR growing?
Population estimates put Benton County at 97,728 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 38,537 households. Median household income in Benton County is $77,702, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Benton County scores 79 for hair salons (high), #91 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Benton County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Benton County
Screening a site or an acquisition in Benton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.