Beauty and personal care · Small-town market · Oregon
Hair salons in the Hood River, OR area
How the Hood River, OR area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #362 of 538 scored small-town markets
#12 of 12 scored small-town markets based in Oregon
- Listings
- 30
- 4 chain locations (13%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $9.9M
- On personal care products and services · $1,104 a household
- Spending per listing
- $329K
- 24% below the U.S.
- Listings per 10k households
- 33.6
- 44% above the U.S.
- Population, 2025
- 23,720
- −0.7% since 2020
See the hair salons around any address in the Hood River area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hood River area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 30 hair salons in the Hood River area. 4 of them (13%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 33.6, 44% above the U.S. rate of 23.4.
At $1,104 per household (10% above the U.S. average), households in the Hood River area spend about $9.9M a year on personal care products and services. That is about $329K of household spending for each salon on map listings, 24% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Hood River area was 4 in 2023. That is one for every 2,235 households, against one for every 1,535 across the U.S. Official counts also show 51 one-person businesses without payroll.
Between 2020 and 2025, the population of the Hood River area declined 0.7%, against +3.1% for the U.S. The Hood River area scores 42 (lower middle) on the Groundwork market score for hair salons, ranking #362 of 538 scored small-town markets and #12 of 12 scored small-town markets based in Oregon.
How the Hood River area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hood River area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.6 | 20.7 | 23.4 |
| Spending per listing | $329K | $501K | $430K |
| Households per official establishment | 2,235 | 2,148 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.1% | +6.0% |
| Population growth, 2020–2025 | −0.7% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,104 | $1,036 | $1,005 |
| Median household income | $88,947 | $83,011 | $80,734 |
| Groundwork market score | 42 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 14
- Annual payroll, 2023
- $517K
- One-person businesses, 2023
- 51Businesses with no payroll
- Map listings, September 2026
- 304 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Hood River area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hood River area
- Population, 2025 estimate
- 23,720−0.7% since 2020
- Households
- 8,939
- Median age
- 42.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 522 sq. mi.
- People per square mile
- 46
- Median household income
- $88,947+35.4% vs. 2015–2019, before inflation
- Average household income
- $124,854
- Median home value
- $660,000
- Jobs located here
- 13,643
- Daytime population
- 25,339Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hood River area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Hood River area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for hair salons, numbered among those based in Oregon, with the Hood River area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 73 | 53 | 16.0 | $574K | +1.8% | #38 of 538 |
| 2Roseburg, OR | 72 | 83 | 17.5 | $505K | +0.6% | #46 of 538 |
| 3Coos Bay-North Bend, OR | 71 | 44 | 15.3 | $579K | −1.5% | #49 of 538 |
| 4Ontario, OR-ID | 70 | 40 | 20.0 | $436K | +5.0% | #57 of 538 |
| 5Baker City, OR | 68 | 6 | 8.2 | $1.1M | −0.4% | #68 of 538 |
| 6Newport, OR | 66 | 45 | 19.5 | $460K | +0.3% | #86 of 538 |
| 7Klamath Falls, OR | 56 | 63 | 21.7 | $393K | +0.9% | #204 of 538 |
| 8Brookings, OR | 55 | 20 | 17.9 | $505K | −3.8% | #210 of 538 |
| 9Astoria, OR | 55 | 47 | 26.1 | $365K | −0.6% | #221 of 538 |
| 10La Grande, OR | 54 | 22 | 20.2 | $450K | −1.0% | #228 of 538 |
| 12Hood River, OR | 42 | 30 | 33.6 | $329K | −0.7% | #362 of 538 |
Other business types in the Hood River area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons42
- Barbershops
- Nail salons
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Hood River, OR area?
The Hood River area has 30 hair salons on map listings as of September 2026. 4 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Another 51 one-person businesses have no payroll, by official counts.
How much do households in the Hood River, OR area spend on personal care products and services?
About $9.9M a year, or $1,104 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 30 hair salons on map listings, it comes to $329K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 8,939 households in the Hood River area and national spending patterns by income.
How does the Hood River, OR area compare with the U.S. for hair salons?
The Hood River area has 33.6 hair salons per 10,000 households, 44% above the U.S. rate of 23.4. Spending per salon is $329K, 24% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Hood River area would have about 23, against 30 on map listings. There is one business with payroll in the industry for every 2,235 households, against one for every 1,535 across the U.S.
How fast is the Hood River, OR area growing?
Population estimates put the Hood River area at 23,720 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 8,939 households. The median household income in the Hood River area is $88,947 a year, 10% above the U.S. median of $80,734. That rose 35.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hood River area scores 42 for hair salons (lower middle), #362 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hood River area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Hood River area
Screening a site or an acquisition in the Hood River area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hood River area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.