Beauty and personal care · County · Oregon
Hair salons in Multnomah County, OR
Competitor counts, household spending and official business counts for hair salons in Multnomah County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,372 of 2,339 scored counties
#27 of 29 scored counties in Oregon
- Listings
- 837
- 72 chain locations (9%)
- Official establishments
- 239
- −11.5% since 2019
- Household spending a year
- $379.5M
- On personal care products and services · $1,085 a household
- Spending per listing
- $453K
- 5% above the U.S.
- Listings per 10k households
- 23.9
- 2% above the U.S.
- Population, 2025
- 795,391
- −2.6% since 2020
See the hair salons around any address in Multnomah County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Multnomah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 837 hair salons in Multnomah County. Of those, 72 are chain locations, or 9%, against 14% across the U.S. Per 10,000 households, that is 23.9, 2% above the U.S. rate of 23.4.
At $1,085 per household (8% above the U.S. average), households in Multnomah County spend about $379.5M a year on personal care products and services. That is about $453K of household spending for each salon on map listings, 5% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 239 businesses with payroll classed as beauty salons in Multnomah County in 2023, down 11.5% from 2019. That is one for every 1,464 households, against one for every 1,535 across the U.S. Official counts also show 1,519 one-person businesses without payroll. Since fiscal 2022, 15 SBA-backed loans worth $2.4M have gone to businesses classed as beauty salons in Multnomah County.
Between 2020 and 2025, the population of Multnomah County declined 2.6%, against +3.1% for the U.S. The Groundwork market score for hair salons in Multnomah County is 46 (lower middle), #1,372 of 2,339 scored counties and #27 of 29 scored counties in Oregon.
How Multnomah County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Multnomah County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.9 | 20.7 | 23.4 |
| Spending per listing | $453K | $501K | $430K |
| Households per official establishment | 1,464 | 2,148 | 1,535 |
| Official establishment growth, 2019–2023 | −11.5% | −3.1% | +6.0% |
| Population growth, 2020–2025 | −2.6% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,085 | $1,036 | $1,005 |
| Median household income | $88,766 | $83,011 | $80,734 |
| Groundwork market score | 46 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 270 → 239−11.5% over the period
- Employees, 2023
- 891
- Annual payroll, 2023
- $34.6M
- One-person businesses, 2023
- 1,519Businesses with no payroll
- Map listings, September 2026
- 83772 chain locations
- Listings at the U.S. rate for this spending
- 882The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 15
- Amount
- $2.4M
SBA-backed loans to businesses classed as beauty salons in Multnomah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Multnomah County
- Population, 2025 estimate
- 795,391−2.6% since 2020
- Households
- 349,803
- Median age
- 39.4
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.5
- Land area
- 431 sq. mi.
- People per square mile
- 1,860
- Median household income
- $88,766+28.3% vs. 2015–2019, before inflation
- Average household income
- $122,099
- Median home value
- $552,700
- Jobs located here
- 522,256
- Daytime population
- 927,649Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Multnomah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Multnomah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for hair salons, numbered among those based in Oregon, with Multnomah County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 87 | 22 | 10.5 | $965K | +2.6% | #24 of 2,339 |
| 2Jefferson County, OR | 80 | 13 | 14.7 | $651K | +4.7% | #78 of 2,339 |
| 3Crook County, OR | 80 | 21 | 19.5 | $522K | +10.6% | #82 of 2,339 |
| 4Benton County, OR | 79 | 53 | 13.8 | $734K | +4.4% | #91 of 2,339 |
| 5Polk County, OR | 77 | 47 | 14.2 | $727K | +2.3% | #117 of 2,339 |
| 6Yamhill County, OR | 74 | 73 | 18.6 | $562K | +2.2% | #188 of 2,339 |
| 7Morrow County, OR | 70 | 7 | 16.2 | $573K | +3.1% | #287 of 2,339 |
| 8Washington County, OR | 69 | 445 | 18.9 | $627K | +1.8% | #315 of 2,339 |
| 9Coos County, OR | 66 | 44 | 15.3 | $579K | −1.5% | #418 of 2,339 |
| 10Clackamas County, OR | 66 | 329 | 20.1 | $578K | +0.9% | #419 of 2,339 |
| 27Multnomah County, OR | 46 | 837 | 23.9 | $453K | −2.6% | #1,372 of 2,339 |
Other business types in Multnomah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons46
- Barbershops52
- Nail salons49
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Multnomah County, OR?
Multnomah County has 837 hair salons on map listings as of September 2026. 72 of them (9%) are chain locations. The listings count hair and beauty salons. Official counts show 239 businesses with payroll classed as beauty salons in 2023, down 11.5% from 2019. Another 1,519 one-person businesses have no payroll, by official counts.
How much do households in Multnomah County, OR spend on personal care products and services?
About $379.5M a year, or $1,085 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 837 hair salons on map listings, it comes to $453K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 349,803 households in Multnomah County and national spending patterns by income.
How does Multnomah County, OR compare with the U.S. for hair salons?
Multnomah County has 23.9 hair salons per 10,000 households, 2% above the U.S. rate of 23.4. Spending per salon is $453K, 5% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Multnomah County would have about 882, against 837 on map listings. There is one business with payroll in the industry for every 1,464 households, against one for every 1,535 across the U.S. The official count fell 11.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is Multnomah County, OR growing?
Population estimates put Multnomah County at 795,391 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 349,803 households. The median household income in Multnomah County is $88,766 a year, 10% above the U.S. median of $80,734. That rose 28.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Multnomah County scores 46 for hair salons (lower middle), #1,372 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Multnomah County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Multnomah County
Screening a site or an acquisition in Multnomah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Multnomah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.