Beauty and personal care · Metro area · Oregon
Hair salons in the Medford, OR metro area
The hair salons in the Medford, OR metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #145 of 387 scored metro areas
#7 of 8 scored metro areas based in Oregon
- Listings
- 201
- 18 chain locations (9%)
- Official establishments
- 29
- −19.4% since 2019
- Household spending a year
- $88.1M
- On personal care products and services · $958 a household
- Spending per listing
- $439K
- 2% above the U.S.
- Listings per 10k households
- 21.8
- 7% below the U.S.
- Population, 2025
- 221,795
- −0.9% since 2020
See the hair salons around any address in the Medford metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Medford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 201 hair salons in the Medford metro area. 18 of them (9%) are chain locations, against 14% across the U.S. That is 21.8 per 10,000 households, 7% below the U.S. rate of 23.4.
At $958 per household (5% below the U.S. average), households in the Medford metro area spend about $88.1M a year on personal care products and services. Spread across 201 hair salons, that is $439K per salon, 2% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 29 businesses with payroll classed as beauty salons in the Medford metro area in 2023, down 19.4% from 2019. That is one for every 3,174 households, against one for every 1,535 across the U.S. Official counts also show 580 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $346K have gone to businesses classed as beauty salons in the Medford metro area.
Between 2020 and 2025, the population of the Medford metro area declined 0.9%, against +3.1% for the U.S. The Medford metro area scores 54 (upper middle) on the Groundwork market score for hair salons, ranking #145 of 387 scored metro areas and #7 of 8 scored metro areas based in Oregon.
How the Medford metro area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Medford metro area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.8 | 20.7 | 23.4 |
| Spending per listing | $439K | $501K | $430K |
| Households per official establishment | 3,174 | 2,148 | 1,535 |
| Official establishment growth, 2019–2023 | −19.4% | −3.1% | +6.0% |
| Population growth, 2020–2025 | −0.9% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $958 | $1,036 | $1,005 |
| Median household income | $73,999 | $83,011 | $80,734 |
| Groundwork market score | 54 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29−19.4% over the period
- Employees, 2023
- 147
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- 580Businesses with no payroll
- Map listings, September 2026
- 20118 chain locations
- Listings at the U.S. rate for this spending
- 205The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $346K
SBA-backed loans to businesses classed as beauty salons in the Medford metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Medford metro area
- Population, 2025 estimate
- 221,795−0.9% since 2020
- Households
- 92,035
- Median age
- 44.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 2,783 sq. mi.
- People per square mile
- 80
- Median household income
- $73,999+38.5% vs. 2015–2019, before inflation
- Average household income
- $98,011
- Median home value
- $430,200
- Jobs located here
- 90,545
- Daytime population
- 223,934Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Medford metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Medford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Oregon
Every Oregon market ranked →The highest-scoring metro areas in Oregon for hair salons, numbered among those based in Oregon, with the Medford metro area marked.
Top metro areas in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Corvallis, OR | 81 | 53 | 13.8 | $734K | +4.4% | #4 of 387 |
| 2Portland-Vancouver-Hillsboro, OR-WA | 66 | 2,122 | 21.0 | $535K | +1.0% | #51 of 387 |
| 3Salem, OR | 65 | 344 | 21.5 | $464K | +2.7% | #59 of 387 |
| 4Bend, OR | 63 | 261 | 25.0 | $432K | +7.0% | #76 of 387 |
| 5Albany, OR | 62 | 105 | 20.7 | $454K | +3.0% | #82 of 387 |
| 6Eugene-Springfield, OR | 58 | 308 | 19.2 | $489K | −0.7% | #118 of 387 |
| 7Medford, OR | 54 | 201 | 21.8 | $439K | −0.9% | #145 of 387 |
| 8Grants Pass, OR | 51 | 79 | 21.5 | $417K | −0.4% | #173 of 387 |
Other business types in the Medford metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons54
- Barbershops43
- Nail salons61
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Medford, OR metro area?
There are 201 hair salons on map listings in the Medford metro area as of September 2026. 18 of them (9%) are chain locations. The listings count hair and beauty salons. Official counts show 29 businesses with payroll classed as beauty salons in 2023, down 19.4% from 2019. Another 580 one-person businesses have no payroll, by official counts.
How much do households in the Medford, OR metro area spend on personal care products and services?
About $88.1M a year, or $958 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 201 hair salons on map listings, it comes to $439K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 92,035 households in the Medford metro area and national spending patterns by income.
How does the Medford, OR metro area compare with the U.S. for hair salons?
The Medford metro area has 21.8 hair salons per 10,000 households, 7% below the U.S. rate of 23.4. Spending per salon is $439K, 2% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Medford metro area would have about 205, against 201 on map listings. There is one business with payroll in the industry for every 3,174 households, against one for every 1,535 across the U.S. The official count fell 19.4% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Medford, OR metro area growing?
Population estimates put the Medford metro area at 221,795 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 92,035 households. The median household income in the Medford metro area is $73,999 a year, 8% below the U.S. median of $80,734. That rose 38.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Medford metro area scores 54 for hair salons (upper middle), #145 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Medford metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Medford metro area
Screening a site or an acquisition in the Medford metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Medford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.