Beauty and personal care · County · Oregon
Hair salons in Union County, OR
The hair salons in Union County, OR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,119 of 2,339 scored counties
#23 of 29 scored counties in Oregon
- Listings
- 22
- 3 chain locations (14%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $9.9M
- On personal care products and services · $909 a household
- Spending per listing
- $450K
- 5% above the U.S.
- Listings per 10k households
- 20.2
- 14% below the U.S.
- Population, 2025
- 25,900
- −1.0% since 2020
See the hair salons around any address in Union County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Union County comes to about $9.9M a year: $909 per household, 10% below the U.S. average. That is about $450K of household spending for each salon on map listings, 5% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Union County has 22 hair salons on map listings as of September 2026. Of those, 3 are chain locations, or 14%, against 14% across the U.S. Per 10,000 households, that is 20.2, 14% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Union County was 4 in 2023. That is one for every 2,725 households, against one for every 1,535 across the U.S. Official counts also show 59 one-person businesses without payroll.
Between 2020 and 2025, the population of Union County declined 1.0%, against +3.1% for the U.S. The Groundwork market score for hair salons in Union County is 51 (upper middle), #1,119 of 2,339 scored counties and #23 of 29 scored counties in Oregon.
How Union County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Union County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.2 | 20.7 | 23.4 |
| Spending per listing | $450K | $501K | $430K |
| Households per official establishment | 2,725 | 2,148 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.1% | +6.0% |
| Population growth, 2020–2025 | −1.0% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $909 | $1,036 | $1,005 |
| Median household income | $65,661 | $83,011 | $80,734 |
| Groundwork market score | 51 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 10
- Annual payroll, 2023
- $291K
- One-person businesses, 2023
- 59Businesses with no payroll
- Map listings, September 2026
- 223 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Union County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Union County
- Population, 2025 estimate
- 25,900−1.0% since 2020
- Households
- 10,900
- Median age
- 39.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 2,037 sq. mi.
- People per square mile
- 13
- Median household income
- $65,661+25.9% vs. 2015–2019, before inflation
- Average household income
- $87,276
- Median home value
- $294,600
- Jobs located here
- 10,134
- Daytime population
- 25,115Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Union County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for hair salons, numbered among those based in Oregon, with Union County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 87 | 22 | 10.5 | $965K | +2.6% | #24 of 2,339 |
| 2Jefferson County, OR | 80 | 13 | 14.7 | $651K | +4.7% | #78 of 2,339 |
| 3Crook County, OR | 80 | 21 | 19.5 | $522K | +10.6% | #82 of 2,339 |
| 4Benton County, OR | 79 | 53 | 13.8 | $734K | +4.4% | #91 of 2,339 |
| 5Polk County, OR | 77 | 47 | 14.2 | $727K | +2.3% | #117 of 2,339 |
| 6Yamhill County, OR | 74 | 73 | 18.6 | $562K | +2.2% | #188 of 2,339 |
| 7Morrow County, OR | 70 | 7 | 16.2 | $573K | +3.1% | #287 of 2,339 |
| 8Washington County, OR | 69 | 445 | 18.9 | $627K | +1.8% | #315 of 2,339 |
| 9Coos County, OR | 66 | 44 | 15.3 | $579K | −1.5% | #418 of 2,339 |
| 10Clackamas County, OR | 66 | 329 | 20.1 | $578K | +0.9% | #419 of 2,339 |
| 23Union County, OR | 51 | 22 | 20.2 | $450K | −1.0% | #1,119 of 2,339 |
Other business types in Union County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons51
- Barbershops
- Nail salons
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Union County, OR?
Map listings as of September 2026 show 22 hair salons in Union County. 3 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Another 59 one-person businesses have no payroll, by official counts.
How much do households in Union County, OR spend on personal care products and services?
About $9.9M a year, or $909 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 22 hair salons on map listings, it comes to $450K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 10,900 households in Union County and national spending patterns by income.
How does Union County, OR compare with the U.S. for hair salons?
Union County has 20.2 hair salons per 10,000 households, 14% below the U.S. rate of 23.4. Spending per salon is $450K, 5% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Union County would have about 23, against 22 on map listings. There is one business with payroll in the industry for every 2,725 households, against one for every 1,535 across the U.S.
How fast is Union County, OR growing?
Population estimates put Union County at 25,900 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 10,900 households. Median household income in Union County is $65,661, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Union County scores 51 for hair salons (upper middle), #1,119 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Union County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Union County
Screening a site or an acquisition in Union County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.