Beauty and personal care · Metro area · New Mexico
Hair salons in the Santa Fe, NM metro area
How the Santa Fe, NM metro area compares with other metro areas and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #110 of 387 scored metro areas
#3 of 4 scored metro areas based in New Mexico
- Listings
- 144
- 21 chain locations (15%)
- Official establishments
- 46
- +2.2% since 2019
- Household spending a year
- $72.4M
- On personal care products and services · $1,022 a household
- Spending per listing
- $502K
- 17% above the U.S.
- Listings per 10k households
- 20.3
- 13% below the U.S.
- Population, 2025
- 156,907
- +1.2% since 2020
See the hair salons around any address in the Santa Fe metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Fe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,022 per household (2% above the U.S. average), households in the Santa Fe metro area spend about $72.4M a year on personal care products and services. Spread across 144 hair salons, that is $502K per salon, 17% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 144 hair salons on map listings in the Santa Fe metro area as of September 2026. Chain locations make up 15% of them, against 14% across the U.S. That is 20.3 per 10,000 households, 13% below the U.S. rate of 23.4.
In 2023, official counts showed 46 businesses with payroll in the Santa Fe metro area classed as beauty salons, up 2.2% from 2019. That is one for every 1,538 households, against one for every 1,535 across the U.S. Official counts list 256 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $159K has gone to businesses classed as beauty salons in the Santa Fe metro area.
Population estimates show the Santa Fe metro area grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Santa Fe metro area scores 59 (upper middle) on the Groundwork market score for hair salons, ranking #110 of 387 scored metro areas and #3 of 4 scored metro areas based in New Mexico.
How the Santa Fe metro area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Fe metro area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.3 | 17.2 | 23.4 |
| Spending per listing | $502K | $530K | $430K |
| Households per official establishment | 1,538 | 2,313 | 1,535 |
| Official establishment growth, 2019–2023 | +2.2% | +13.8% | +6.0% |
| Population growth, 2020–2025 | +1.2% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $1,022 | $913 | $1,005 |
| Median household income | $79,071 | $64,059 | $80,734 |
| Groundwork market score | 59 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 46+2.2% over the period
- Employees, 2023
- 123
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- 256Businesses with no payroll
- Map listings, September 2026
- 14421 chain locations
- Listings at the U.S. rate for this spending
- 168The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $159K
SBA-backed loans to businesses classed as beauty salons in the Santa Fe metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Santa Fe metro area
- Population, 2025 estimate
- 156,907+1.2% since 2020
- Households
- 70,767
- Median age
- 48.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,910 sq. mi.
- People per square mile
- 82
- Median household income
- $79,071+29.2% vs. 2015–2019, before inflation
- Average household income
- $111,955
- Median home value
- $446,300
- Jobs located here
- 64,012
- Daytime population
- 157,387Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Santa Fe metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Santa Fe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Mexico
Every New Mexico market ranked →The highest-scoring metro areas in New Mexico for hair salons, numbered among those based in New Mexico, with the Santa Fe metro area marked.
Top metro areas in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 70 | 131 | 15.4 | $550K | +4.1% | #33 of 387 |
| 2Farmington, NM | 61 | 68 | 16.3 | $525K | −0.9% | #87 of 387 |
| 3Santa Fe, NM | 59 | 144 | 20.3 | $502K | +1.2% | #110 of 387 |
| 4Albuquerque, NM | 54 | 717 | 19.1 | $500K | +0.8% | #142 of 387 |
Other business types in the Santa Fe metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons59
- Barbershops74
- Nail salons74
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Santa Fe, NM metro area?
As of September 2026, map listings count 144 hair salons in the Santa Fe metro area. 21 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 46 businesses with payroll classed as beauty salons in 2023, up 2.2% from 2019. Official counts also show 256 one-person businesses without payroll.
How much do households in the Santa Fe, NM metro area spend on personal care products and services?
About $72.4M a year, or $1,022 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 144 hair salons on map listings, it comes to $502K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 70,767 households in the Santa Fe metro area and national spending patterns by income.
How does the Santa Fe, NM metro area compare with the U.S. for hair salons?
The Santa Fe metro area has 20.3 hair salons per 10,000 households, 13% below the U.S. rate of 23.4. Spending per salon is $502K, 17% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Santa Fe metro area would have about 168, against 144 on map listings. There is one business with payroll in the industry for every 1,538 households, against one for every 1,535 across the U.S. The official count rose 2.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Santa Fe, NM metro area growing?
Population estimates put the Santa Fe metro area at 156,907 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 70,767 households. Median household income in the Santa Fe metro area is $79,071, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Fe metro area scores 59 for hair salons (upper middle), #110 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Santa Fe metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Santa Fe metro area
Screening a site or an acquisition in the Santa Fe metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Santa Fe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.