Beauty and personal care · County · New Mexico
Hair salons in Luna County, NM
Competitor counts, household spending and official business counts for hair salons in Luna County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,964 of 2,339 scored counties
#24 of 24 scored counties in New Mexico
- Listings
- 15
- 5 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.6M
- On personal care products and services · $715 a household
- Spending per listing
- $439K
- 2% above the U.S.
- Listings per 10k households
- 16.3
- 30% below the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the hair salons around any address in Luna County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Luna County has a Groundwork market score of 32 (lower middle): #1,964 of 2,339 scored counties and #24 of 24 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 15 hair salons in Luna County. 5 of them (33%) are chain locations, against 14% across the U.S. That comes to 16.3 for every 10,000 households, 30% below the U.S. rate of 23.4.
Households in Luna County spend about $6.6M a year on personal care products and services, or $715 per household, 29% below the U.S. average. Spread across 15 hair salons, that is $439K per salon, 2% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Luna County: counts under 3 aren’t published. Population estimates show Luna County declined 0.2% from 2020 to 2025, against +3.1% for the U.S.
How Luna County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luna County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.3 | 17.2 | 23.4 |
| Spending per listing | $439K | $530K | $430K |
| Households per official establishment | n/a | 2,313 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +13.8% | +6.0% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $715 | $913 | $1,005 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 32 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 155 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Luna County
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for hair salons, numbered among those based in New Mexico, with Luna County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 89 | 65 | 11.4 | $909K | +6.9% | #15 of 2,339 |
| 2Valencia County, NM | 74 | 42 | 15.2 | $570K | +7.2% | #185 of 2,339 |
| 3Lea County, NM | 71 | 41 | 16.6 | $561K | +0.2% | #263 of 2,339 |
| 4Otero County, NM | 70 | 39 | 15.9 | $536K | +3.7% | #292 of 2,339 |
| 5Los Alamos County, NM | 68 | 15 | 18.2 | $753K | 0.0% | #342 of 2,339 |
| 6Doña Ana County, NM | 66 | 131 | 15.4 | $550K | +4.1% | #422 of 2,339 |
| 7Taos County, NM | 64 | 25 | 16.1 | $545K | +0.3% | #492 of 2,339 |
| 8Rio Arriba County, NM | 63 | 10 | 6.4 | $1.4M | −1.0% | #514 of 2,339 |
| 9San Juan County, NM | 59 | 68 | 16.3 | $525K | −0.9% | #731 of 2,339 |
| 10Curry County, NM | 56 | 30 | 16.1 | $521K | −3.5% | #864 of 2,339 |
| 24Luna County, NM | 32 | 15 | 16.3 | $439K | −0.2% | #1,964 of 2,339 |
Other business types in Luna County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas25
- Hair salons32
- Barbershops
- Nail salons
- Spas and skin care26
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Luna County, NM?
There are 15 hair salons on map listings in Luna County as of September 2026. 5 of them (33%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Luna County: counts under 3 are left out. Official counts list 30 one-person businesses without payroll.
How much do households in Luna County, NM spend on personal care products and services?
About $6.6M a year, or $715 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 15 hair salons on map listings, it comes to $439K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.
How does Luna County, NM compare with the U.S. for hair salons?
Luna County has 16.3 hair salons per 10,000 households, 30% below the U.S. rate of 23.4. Spending per salon is $439K, 2% above the U.S. figure of $430K. The count on map listings matches the U.S. ratio of hair salons to household spending.
How fast is Luna County, NM growing?
Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County scores 32 for hair salons (lower middle), #1,964 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luna County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Luna County
Screening a site or an acquisition in Luna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.