Beauty and personal care · Metro area · New Mexico
Hair salons in the Farmington, NM metro area
Competitor counts, household spending and official business counts for hair salons in the Farmington, NM metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #87 of 387 scored metro areas
#2 of 4 scored metro areas based in New Mexico
- Listings
- 68
- 10 chain locations (15%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $35.7M
- On personal care products and services · $855 a household
- Spending per listing
- $525K
- 22% above the U.S.
- Listings per 10k households
- 16.3
- 30% below the U.S.
- Population, 2025
- 120,340
- −0.9% since 2020
See the hair salons around any address in the Farmington metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Farmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Farmington metro area spend about $35.7M a year on personal care products and services, or $855 per household, 15% below the U.S. average. Spread across 68 hair salons, that is $525K per salon, 22% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Farmington metro area has 68 hair salons on map listings as of September 2026. Chain locations make up 15% of them, against 14% across the U.S. That comes to 16.3 for every 10,000 households, 30% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in the Farmington metro area was 10 in 2023. That is one for every 4,173 households, against one for every 1,535 across the U.S. Official counts list 161 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $18K has gone to businesses classed as beauty salons in the Farmington metro area.
Between 2020 and 2025, the population of the Farmington metro area declined 0.9%, against +3.1% for the U.S. The Groundwork market score for hair salons in the Farmington metro area is 61 (upper middle), #87 of 387 scored metro areas and #2 of 4 scored metro areas based in New Mexico. That puts it in the top quarter of metro areas.
How the Farmington metro area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Farmington metro area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.3 | 17.2 | 23.4 |
| Spending per listing | $525K | $530K | $430K |
| Households per official establishment | 4,173 | 2,313 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +13.8% | +6.0% |
| Population growth, 2020–2025 | −0.9% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $855 | $913 | $1,005 |
| Median household income | $55,872 | $64,059 | $80,734 |
| Groundwork market score | 61 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 45
- Annual payroll, 2023
- $833K
- One-person businesses, 2023
- 161Businesses with no payroll
- Map listings, September 2026
- 6810 chain locations
- Listings at the U.S. rate for this spending
- 83The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $18K
SBA-backed loans to businesses classed as beauty salons in the Farmington metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Farmington metro area
- Population, 2025 estimate
- 120,340−0.9% since 2020
- Households
- 41,732
- Median age
- 38.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 5,517 sq. mi.
- People per square mile
- 22
- Median household income
- $55,872+10.6% vs. 2015–2019, before inflation
- Average household income
- $76,826
- Median home value
- $193,800
- Jobs located here
- 45,264
- Daytime population
- 119,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Farmington metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Farmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Mexico
Every New Mexico market ranked →The highest-scoring metro areas in New Mexico for hair salons, numbered among those based in New Mexico, with the Farmington metro area marked.
Top metro areas in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 70 | 131 | 15.4 | $550K | +4.1% | #33 of 387 |
| 2Farmington, NM | 61 | 68 | 16.3 | $525K | −0.9% | #87 of 387 |
| 3Santa Fe, NM | 59 | 144 | 20.3 | $502K | +1.2% | #110 of 387 |
| 4Albuquerque, NM | 54 | 717 | 19.1 | $500K | +0.8% | #142 of 387 |
Other business types in the Farmington metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas63
- Hair salons61
- Barbershops32
- Nail salons43
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Farmington, NM metro area?
Map listings as of September 2026 show 68 hair salons in the Farmington metro area. 10 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 10 businesses with payroll classed as beauty salons in 2023. Official counts also show 161 one-person businesses without payroll.
How much do households in the Farmington, NM metro area spend on personal care products and services?
About $35.7M a year, or $855 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 68 hair salons on map listings, it comes to $525K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 41,732 households in the Farmington metro area and national spending patterns by income.
How does the Farmington, NM metro area compare with the U.S. for hair salons?
The Farmington metro area has 16.3 hair salons per 10,000 households, 30% below the U.S. rate of 23.4. Spending per salon is $525K, 22% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Farmington metro area would have about 83, against 68 on map listings. There is one business with payroll in the industry for every 4,173 households, against one for every 1,535 across the U.S.
How fast is the Farmington, NM metro area growing?
Population estimates put the Farmington metro area at 120,340 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 41,732 households. Median household income in the Farmington metro area is $55,872, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 10.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Farmington metro area scores 61 for hair salons (upper middle), #87 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Farmington metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Farmington metro area
Screening a site or an acquisition in the Farmington metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Farmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.