Groundwork

Beauty and personal care · County · New Mexico

Hair salons in Harding County, NM

Competitor counts, household spending and official business counts for hair salons in Harding County, NM, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
0
None on the map
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$250K
On personal care products and services · $876 a household
Spending per listing
n/a
Listings per 10k households
0.0
Population, 2025
617
−5.4% since 2020

See the hair salons around any address in Harding County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harding County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are no hair salons on map listings in Harding County as of September 2026. At the U.S. ratio of hair salons to household spending, Harding County would have about 1, against none on map listings.

Households in Harding County spend about $250K a year on personal care products and services, or $876 per household, 13% below the U.S. average. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as beauty salons in Harding County: counts under 3 aren’t published.

Between 2020 and 2025, the population of Harding County declined 5.4%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Harding County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Harding County, NM compared with New Mexico and the U.S.
MeasureHarding CountyNew MexicoU.S.
Listings per 10k households0.017.223.4
Spending per listingn/a$530K$430K
Households per official establishmentn/a2,3131,535
Official establishment growth, 2019–2023n/a+13.8%+6.0%
Population growth, 2020–2025−5.4%+0.3%+3.1%
Spending per household on personal care products and services$876$913$1,005
Median household income$48,553$64,059$80,734
Groundwork market scoreNot scored59

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
0
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Harding County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Harding County

Population, 2025 estimate
617−5.4% since 2020
Households
286
Median age
42.5
Homes lived in by their owners
77%
Vehicles per household
2.5
Land area
2,126 sq. mi.
People per square mile
0
Median household income
$48,553
Average household income
$173,085
Median home value
$70,000
Jobs located here
167
Daytime population
621Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Harding County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Harding County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Hair salons across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for hair salons, numbered among those based in New Mexico, with Harding County marked.

Top counties in New Mexico

Counties in New Mexico ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM896511.4$909K+6.9%#15 of 2,339
2Valencia County, NM744215.2$570K+7.2%#185 of 2,339
3Lea County, NM714116.6$561K+0.2%#263 of 2,339
4Otero County, NM703915.9$536K+3.7%#292 of 2,339
5Los Alamos County, NM681518.2$753K0.0%#342 of 2,339
6Doña Ana County, NM6613115.4$550K+4.1%#422 of 2,339
7Taos County, NM642516.1$545K+0.3%#492 of 2,339
8Rio Arriba County, NM63106.4$1.4M−1.0%#514 of 2,339
9San Juan County, NM596816.3$525K−0.9%#731 of 2,339
10Curry County, NM563016.1$521K−3.5%#864 of 2,339
Harding County, NMNot scored00.0n/a−5.4%

Other business types in Harding County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many hair salons are in Harding County, NM?

Map listings as of September 2026 show no hair salons in Harding County. The listings count hair and beauty salons. No official count is published for beauty salons in Harding County: counts under 3 are left out.

How much do households in Harding County, NM spend on personal care products and services?

About $250K a year, or $876 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 286 households in Harding County and national spending patterns by income.

How does Harding County, NM compare with the U.S. for hair salons?

Harding County has no hair salons on map listings. At the national ratio of hair salons to household spending, Harding County would have about 1, against none on map listings.

How fast is Harding County, NM growing?

Population estimates put Harding County at 617 people in 2025, down 5.4% since 2020, against +3.1% for the U.S. It has 286 households. The median household income in Harding County is $48,553 a year, 40% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Harding County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Harding County

Screening a site or an acquisition in Harding County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Harding County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.