Beauty and personal care · Small-town market · New Mexico
Hair salons in the Ruidoso, NM area
The hair salons in the Ruidoso, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #324 of 538 scored small-town markets
#12 of 13 scored small-town markets based in New Mexico
- Listings
- 18
- 5 chain locations (28%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.3M
- On personal care products and services · $834 a household
- Spending per listing
- $463K
- 8% above the U.S.
- Listings per 10k households
- 18.0
- 23% below the U.S.
- Population, 2025
- 19,844
- −2.3% since 2020
See the hair salons around any address in the Ruidoso area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Ruidoso area comes to about $8.3M a year: $834 per household, 17% below the U.S. average. That works out to $463K per salon, 8% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Ruidoso area has 18 hair salons on map listings as of September 2026. Chain locations make up 28% of them, against 14% across the U.S. That comes to 18.0 for every 10,000 households, 23% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in the Ruidoso area, since they leave out counts under 3. Official counts also show 40 one-person businesses without payroll.
Between 2020 and 2025, the population of the Ruidoso area declined 2.3%, against +3.1% for the U.S. For hair salons, the Ruidoso area has a Groundwork market score of 45 (lower middle): #324 of 538 scored small-town markets and #12 of 13 scored small-town markets based in New Mexico.
How the Ruidoso area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ruidoso area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.0 | 17.2 | 23.4 |
| Spending per listing | $463K | $530K | $430K |
| Households per official establishment | n/a | 2,313 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +13.8% | +6.0% |
| Population growth, 2020–2025 | −2.3% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $834 | $913 | $1,005 |
| Median household income | $53,303 | $64,059 | $80,734 |
| Groundwork market score | 45 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 40Businesses with no payroll
- Map listings, September 2026
- 185 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Ruidoso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ruidoso area
- Population, 2025 estimate
- 19,844−2.3% since 2020
- Households
- 10,000
- Median age
- 50.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 4,831 sq. mi.
- People per square mile
- 4
- Median household income
- $53,303+15.3% vs. 2015–2019, before inflation
- Average household income
- $73,624
- Median home value
- $233,200
- Jobs located here
- 6,275
- Daytime population
- 19,834Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ruidoso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for hair salons, numbered among those based in New Mexico, with the Ruidoso area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hobbs, NM | 78 | 41 | 16.6 | $561K | +0.2% | #17 of 538 |
| 2Alamogordo, NM | 77 | 39 | 15.9 | $536K | +3.7% | #20 of 538 |
| 3Taos, NM | 69 | 25 | 16.1 | $545K | +0.3% | #62 of 538 |
| 4Los Alamos, NM | 68 | 15 | 18.2 | $753K | 0.0% | #69 of 538 |
| 5Española, NM | 66 | 10 | 6.4 | $1.4M | −1.0% | #80 of 538 |
| 6Clovis, NM | 61 | 38 | 14.6 | $567K | −3.3% | #135 of 538 |
| 7Las Vegas, NM | 55 | 16 | 11.5 | $686K | −3.2% | #207 of 538 |
| 8Carlsbad-Artesia, NM | 55 | 62 | 26.2 | $373K | +0.3% | #220 of 538 |
| 9Roswell, NM | 53 | 33 | 13.9 | $590K | −2.7% | #238 of 538 |
| 10Gallup, NM | 52 | 14 | 6.6 | $1.2M | −6.1% | #251 of 538 |
| 12Ruidoso, NM | 45 | 18 | 18.0 | $463K | −2.3% | #324 of 538 |
Other business types in the Ruidoso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons45
- Barbershops
- Nail salons
- Spas and skin care13
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Ruidoso, NM area?
Map listings as of September 2026 show 18 hair salons in the Ruidoso area. 5 of them (28%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in the Ruidoso area: counts under 3 are left out. Official counts list 40 one-person businesses without payroll.
How much do households in the Ruidoso, NM area spend on personal care products and services?
About $8.3M a year, or $834 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 18 hair salons on map listings, it comes to $463K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 10,000 households in the Ruidoso area and national spending patterns by income.
How does the Ruidoso, NM area compare with the U.S. for hair salons?
The Ruidoso area has 18.0 hair salons per 10,000 households, 23% below the U.S. rate of 23.4. Spending per salon is $463K, 8% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Ruidoso area would have about 19, against 18 on map listings.
How fast is the Ruidoso, NM area growing?
Population estimates put the Ruidoso area at 19,844 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 10,000 households. Median household income in the Ruidoso area is $53,303, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ruidoso area scores 45 for hair salons (lower middle), #324 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ruidoso area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Ruidoso area
Screening a site or an acquisition in the Ruidoso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.