Beauty and personal care · County · New Mexico
Hair salons in Los Alamos County, NM
Competitor counts, household spending and official business counts for hair salons in Los Alamos County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #342 of 2,339 scored counties
#5 of 24 scored counties in New Mexico
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $11.3M
- On personal care products and services · $1,370 a household
- Spending per listing
- $753K
- 75% above the U.S.
- Listings per 10k households
- 18.2
- 22% below the U.S.
- Population, 2025
- 19,407
- 0.0% since 2020
See the hair salons around any address in Los Alamos County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Los Alamos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Los Alamos County comes to about $11.3M a year: $1,370 per household, 36% above the U.S. average. That works out to $753K per salon, 75% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 15 hair salons on map listings in Los Alamos County as of September 2026. 3 of them (20%) are chain locations, against 14% across the U.S. That comes to 18.2 for every 10,000 households, 22% below the U.S. rate of 23.4.
In 2023, official counts showed 5 businesses with payroll in Los Alamos County classed as beauty salons. That is one for every 1,649 households, against one for every 1,535 across the U.S. Official counts also show 23 one-person businesses without payroll.
Between 2020 and 2025, the population of Los Alamos County held about level, against +3.1% for the U.S. Los Alamos County scores 68 (upper middle) on the Groundwork market score for hair salons, ranking #342 of 2,339 scored counties and #5 of 24 scored counties in New Mexico. That puts it in the top quarter of counties.
How Los Alamos County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Los Alamos County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.2 | 17.2 | 23.4 |
| Spending per listing | $753K | $530K | $430K |
| Households per official establishment | 1,649 | 2,313 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +13.8% | +6.0% |
| Population growth, 2020–2025 | 0.0% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $1,370 | $913 | $1,005 |
| Median household income | $147,139 | $64,059 | $80,734 |
| Groundwork market score | 68 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5
- Employees, 2023
- 4
- Annual payroll, 2023
- $189K
- One-person businesses, 2023
- 23Businesses with no payroll
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Los Alamos County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Los Alamos County
- Population, 2025 estimate
- 19,4070.0% since 2020
- Households
- 8,247
- Median age
- 40.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 109 sq. mi.
- People per square mile
- 178
- Median household income
- $147,139+21.3% vs. 2015–2019, before inflation
- Average household income
- $170,885
- Median home value
- $495,800
- Jobs located here
- 20,699
- Daytime population
- 29,150Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Los Alamos County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Los Alamos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for hair salons, numbered among those based in New Mexico, with Los Alamos County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 89 | 65 | 11.4 | $909K | +6.9% | #15 of 2,339 |
| 2Valencia County, NM | 74 | 42 | 15.2 | $570K | +7.2% | #185 of 2,339 |
| 3Lea County, NM | 71 | 41 | 16.6 | $561K | +0.2% | #263 of 2,339 |
| 4Otero County, NM | 70 | 39 | 15.9 | $536K | +3.7% | #292 of 2,339 |
| 5Los Alamos County, NM | 68 | 15 | 18.2 | $753K | 0.0% | #342 of 2,339 |
| 6Doña Ana County, NM | 66 | 131 | 15.4 | $550K | +4.1% | #422 of 2,339 |
| 7Taos County, NM | 64 | 25 | 16.1 | $545K | +0.3% | #492 of 2,339 |
| 8Rio Arriba County, NM | 63 | 10 | 6.4 | $1.4M | −1.0% | #514 of 2,339 |
| 9San Juan County, NM | 59 | 68 | 16.3 | $525K | −0.9% | #731 of 2,339 |
| 10Curry County, NM | 56 | 30 | 16.1 | $521K | −3.5% | #864 of 2,339 |
Other business types in Los Alamos County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas63
- Hair salons68
- Barbershops
- Nail salons
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Los Alamos County, NM?
As of September 2026, map listings count 15 hair salons in Los Alamos County. 3 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Another 23 one-person businesses have no payroll, by official counts.
How much do households in Los Alamos County, NM spend on personal care products and services?
About $11.3M a year, or $1,370 per household. That is 36% above the U.S. average (an index of 136, where 100 is the U.S. average). Spread across the 15 hair salons on map listings, it comes to $753K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 8,247 households in Los Alamos County and national spending patterns by income.
How does Los Alamos County, NM compare with the U.S. for hair salons?
Los Alamos County has 18.2 hair salons per 10,000 households, 22% below the U.S. rate of 23.4. Spending per salon is $753K, 75% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Los Alamos County would have about 26, against 15 on map listings. There is one business with payroll in the industry for every 1,649 households, against one for every 1,535 across the U.S.
How fast is Los Alamos County, NM growing?
Population estimates put Los Alamos County at 19,407 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 8,247 households. Median household income in Los Alamos County is $147,139, 82% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Los Alamos County scores 68 for hair salons (upper middle), #342 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Los Alamos County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Los Alamos County
Screening a site or an acquisition in Los Alamos County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Los Alamos County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.