Beauty and personal care · County · New Mexico
Hair salons in Rio Arriba County, NM
Competitor counts, household spending and official business counts for hair salons in Rio Arriba County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #514 of 2,339 scored counties
#8 of 24 scored counties in New Mexico
- Listings
- 10
- 3 chain locations (30%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.5M
- On personal care products and services · $863 a household
- Spending per listing
- $1.4M
- 3.1 times the U.S.
- Listings per 10k households
- 6.4
- 73% below the U.S.
- Population, 2025
- 39,832
- −1.0% since 2020
See the hair salons around any address in Rio Arriba County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rio Arriba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rio Arriba County spend about $13.5M a year on personal care products and services, or $863 per household, 14% below the U.S. average. That works out to $1.4M per salon, 3.1 times the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Rio Arriba County has 10 hair salons on map listings as of September 2026. Of those, 3 are chain locations, or 30%, against 14% across the U.S. That comes to 6.4 for every 10,000 households, 73% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Rio Arriba County, since they leave out counts under 3. Official counts also show 38 one-person businesses without payroll.
Population estimates put the population change in Rio Arriba County from 2020 to 2025 at −1.0%, against +3.1% for the U.S. Rio Arriba County scores 63 (upper middle) on the Groundwork market score for hair salons, ranking #514 of 2,339 scored counties and #8 of 24 scored counties in New Mexico. That puts it in the top quarter of counties.
How Rio Arriba County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rio Arriba County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 17.2 | 23.4 |
| Spending per listing | $1.4M | $530K | $430K |
| Households per official establishment | n/a | 2,313 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +13.8% | +6.0% |
| Population growth, 2020–2025 | −1.0% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $863 | $913 | $1,005 |
| Median household income | $57,155 | $64,059 | $80,734 |
| Groundwork market score | 63 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 38Businesses with no payroll
- Map listings, September 2026
- 103 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Rio Arriba County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rio Arriba County
- Population, 2025 estimate
- 39,832−1.0% since 2020
- Households
- 15,647
- Median age
- 43.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 5,861 sq. mi.
- People per square mile
- 7
- Median household income
- $57,155+43.1% vs. 2015–2019, before inflation
- Average household income
- $76,460
- Median home value
- $243,700
- Jobs located here
- 8,255
- Daytime population
- 39,363Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rio Arriba County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Rio Arriba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for hair salons, numbered among those based in New Mexico, with Rio Arriba County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 89 | 65 | 11.4 | $909K | +6.9% | #15 of 2,339 |
| 2Valencia County, NM | 74 | 42 | 15.2 | $570K | +7.2% | #185 of 2,339 |
| 3Lea County, NM | 71 | 41 | 16.6 | $561K | +0.2% | #263 of 2,339 |
| 4Otero County, NM | 70 | 39 | 15.9 | $536K | +3.7% | #292 of 2,339 |
| 5Los Alamos County, NM | 68 | 15 | 18.2 | $753K | 0.0% | #342 of 2,339 |
| 6Doña Ana County, NM | 66 | 131 | 15.4 | $550K | +4.1% | #422 of 2,339 |
| 7Taos County, NM | 64 | 25 | 16.1 | $545K | +0.3% | #492 of 2,339 |
| 8Rio Arriba County, NM | 63 | 10 | 6.4 | $1.4M | −1.0% | #514 of 2,339 |
| 9San Juan County, NM | 59 | 68 | 16.3 | $525K | −0.9% | #731 of 2,339 |
| 10Curry County, NM | 56 | 30 | 16.1 | $521K | −3.5% | #864 of 2,339 |
Other business types in Rio Arriba County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons63
- Barbershops43
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Rio Arriba County, NM?
Map listings as of September 2026 show 10 hair salons in Rio Arriba County. 3 of them (30%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Rio Arriba County: counts under 3 are left out. Official counts list 38 one-person businesses without payroll.
How much do households in Rio Arriba County, NM spend on personal care products and services?
About $13.5M a year, or $863 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 10 hair salons on map listings, it comes to $1.4M per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 15,647 households in Rio Arriba County and national spending patterns by income.
How does Rio Arriba County, NM compare with the U.S. for hair salons?
Rio Arriba County has 6.4 hair salons per 10,000 households, 73% below the U.S. rate of 23.4. Spending per salon is $1.4M, 3.1 times the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Rio Arriba County would have about 31, against 10 on map listings.
How fast is Rio Arriba County, NM growing?
Population estimates put Rio Arriba County at 39,832 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,647 households. Median household income in Rio Arriba County is $57,155, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rio Arriba County scores 63 for hair salons (upper middle), #514 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rio Arriba County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Rio Arriba County
Screening a site or an acquisition in Rio Arriba County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rio Arriba County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.