Beauty and personal care · County · New Mexico
Hair salons in Grant County, NM
The hair salons in Grant County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #1,048 of 2,339 scored counties
#15 of 24 scored counties in New Mexico
- Listings
- 16
- 4 chain locations (25%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $9M
- On personal care products and services · $798 a household
- Spending per listing
- $563K
- 31% above the U.S.
- Listings per 10k households
- 14.2
- 39% below the U.S.
- Population, 2025
- 27,252
- −3.4% since 2020
See the hair salons around any address in Grant County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Grant County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Grant County spend about $9M a year on personal care products and services, or $798 per household, 21% below the U.S. average. That works out to $563K per salon, 31% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Grant County has 16 hair salons on map listings as of September 2026. Chain locations make up 25% of them, against 14% across the U.S. That comes to 14.2 for every 10,000 households, 39% below the U.S. rate of 23.4.
Official counts show 4 businesses with payroll classed as beauty salons in Grant County in 2023. That is one for every 2,824 households, against one for every 1,535 across the U.S. Another 46 one-person businesses have no payroll, by official counts.
Population estimates show Grant County declined 3.4% from 2020 to 2025, against +3.1% for the U.S. For hair salons, Grant County has a Groundwork market score of 52 (upper middle): #1,048 of 2,339 scored counties and #15 of 24 scored counties in New Mexico.
How Grant County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grant County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.2 | 17.2 | 23.4 |
| Spending per listing | $563K | $530K | $430K |
| Households per official establishment | 2,824 | 2,313 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +13.8% | +6.0% |
| Population growth, 2020–2025 | −3.4% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $798 | $913 | $1,005 |
| Median household income | $44,958 | $64,059 | $80,734 |
| Groundwork market score | 52 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 6
- Annual payroll, 2023
- $75K
- One-person businesses, 2023
- 46Businesses with no payroll
- Map listings, September 2026
- 164 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Grant County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Grant County
- Population, 2025 estimate
- 27,252−3.4% since 2020
- Households
- 11,295
- Median age
- 48.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 3,961 sq. mi.
- People per square mile
- 7
- Median household income
- $44,958+18.8% vs. 2015–2019, before inflation
- Average household income
- $69,954
- Median home value
- $175,600
- Jobs located here
- 9,211
- Daytime population
- 27,009Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grant County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Grant County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for hair salons, numbered among those based in New Mexico, with Grant County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 89 | 65 | 11.4 | $909K | +6.9% | #15 of 2,339 |
| 2Valencia County, NM | 74 | 42 | 15.2 | $570K | +7.2% | #185 of 2,339 |
| 3Lea County, NM | 71 | 41 | 16.6 | $561K | +0.2% | #263 of 2,339 |
| 4Otero County, NM | 70 | 39 | 15.9 | $536K | +3.7% | #292 of 2,339 |
| 5Los Alamos County, NM | 68 | 15 | 18.2 | $753K | 0.0% | #342 of 2,339 |
| 6Doña Ana County, NM | 66 | 131 | 15.4 | $550K | +4.1% | #422 of 2,339 |
| 7Taos County, NM | 64 | 25 | 16.1 | $545K | +0.3% | #492 of 2,339 |
| 8Rio Arriba County, NM | 63 | 10 | 6.4 | $1.4M | −1.0% | #514 of 2,339 |
| 9San Juan County, NM | 59 | 68 | 16.3 | $525K | −0.9% | #731 of 2,339 |
| 10Curry County, NM | 56 | 30 | 16.1 | $521K | −3.5% | #864 of 2,339 |
| 15Grant County, NM | 52 | 16 | 14.2 | $563K | −3.4% | #1,048 of 2,339 |
Other business types in Grant County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons52
- Barbershops20
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Grant County, NM?
Map listings as of September 2026 show 16 hair salons in Grant County. 4 of them (25%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts list 46 one-person businesses without payroll.
How much do households in Grant County, NM spend on personal care products and services?
About $9M a year, or $798 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 16 hair salons on map listings, it comes to $563K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 11,295 households in Grant County and national spending patterns by income.
How does Grant County, NM compare with the U.S. for hair salons?
Grant County has 14.2 hair salons per 10,000 households, 39% below the U.S. rate of 23.4. Spending per salon is $563K, 31% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Grant County would have about 21, against 16 on map listings. There is one business with payroll in the industry for every 2,824 households, against one for every 1,535 across the U.S.
How fast is Grant County, NM growing?
Population estimates put Grant County at 27,252 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 11,295 households. Median household income in Grant County is $44,958, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Grant County scores 52 for hair salons (upper middle), #1,048 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grant County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Grant County
Screening a site or an acquisition in Grant County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grant County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.