Groundwork

Beauty and personal care · County · South Carolina

Spas and skin care studios in Florence County, SC

Competitor counts, household spending and official business counts for spas and skin care studios in Florence County, SC, set against other counties and the U.S.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #1,223 of 1,769 scored counties
#20 of 31 scored counties in South Carolina

Listings
62
6 chain locations (10%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$42.2M
On personal care products and services · $799 a household
Spending per listing
$681K
22% below the U.S.
Listings per 10k households
11.7
2% above the U.S.
Population, 2025
138,504
+1.2% since 2020

See the spas and skin care studios around any address in Florence County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 62 spas and skin care studios in Florence County. 6 of them (10%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 11.7, 2% above the U.S. rate of 11.5.

At $799 per household (20% below the U.S. average), households in Florence County spend about $42.2M a year on personal care products and services. That is about $681K of household spending for each studio on map listings, 22% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

Official counts show 4 businesses with payroll classed as other personal care services in Florence County in 2023. That is one for every 13,214 households, against one for every 4,055 across the U.S.

Population estimates show Florence County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Florence County is 41 (lower middle), #1,223 of 1,769 scored counties and #20 of 31 scored counties in South Carolina.

How Florence County compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Florence County, SC compared with South Carolina and the U.S.
MeasureFlorence CountySouth CarolinaU.S.
Listings per 10k households11.711.111.5
Spending per listing$681K$787K$876K
Households per official establishment13,2145,0554,055
Official establishment growth, 2019–2023n/a+27.7%+29.8%
Population growth, 2020–2025+1.2%+8.5%+3.1%
Spending per household on personal care products and services$799$871$1,005
Median household income$58,305$69,324$80,734
Groundwork market score4145

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 4
Employees, 2023
15
Annual payroll, 2023
$231K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
626 chain locations
Listings at the U.S. rate for this spending
48The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Florence County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Florence County

Population, 2025 estimate
138,504+1.2% since 2020
Households
52,856
Median age
39.5
Homes lived in by their owners
65%
Vehicles per household
1.8
Land area
801 sq. mi.
People per square mile
171
Median household income
$58,305+23.9% vs. 2015–2019, before inflation
Average household income
$81,478
Median home value
$177,900
Jobs located here
69,647
Daytime population
148,526Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Florence County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across South Carolina

Every South Carolina market ranked →

The highest-scoring counties in South Carolina for spas and skin care studios, numbered among those based in South Carolina, with Florence County marked.

Top counties in South Carolina

Counties in South Carolina ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lancaster County, SC70256.2$1.5M+18.3%#220 of 1,769
2Oconee County, SC69216.1$1.4M+6.3%#251 of 1,769
3York County, SC691039.1$1.1M+8.1%#253 of 1,769
4Berkeley County, SC66798.4$1.1M+18.7%#342 of 1,769
5Chesterfield County, SC6363.4$2.1M+3.4%#408 of 1,769
6Jasper County, SC6286.1$1.4M+32.2%#450 of 1,769
7Anderson County, SC61667.9$1.1M+7.7%#498 of 1,769
8Kershaw County, SC60207.4$1.1M+11.6%#527 of 1,769
9Cherokee County, SC58104.5$1.6M+3.7%#572 of 1,769
10Aiken County, SC58507.2$1.2M+7.3%#583 of 1,769
20Florence County, SC416211.7$681K+1.2%#1,223 of 1,769

Other business types in Florence County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Florence County, SC?

There are 62 spas and skin care studios on map listings in Florence County as of September 2026. 6 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.

How much do households in Florence County, SC spend on personal care products and services?

About $42.2M a year, or $799 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 62 spas and skin care studios on map listings, it comes to $681K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 52,856 households in Florence County and national spending patterns by income.

How does Florence County, SC compare with the U.S. for spas and skin care studios?

Florence County has 11.7 spas and skin care studios per 10,000 households, 2% above the U.S. rate of 11.5. Spending per studio is $681K, 22% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Florence County would have about 48, against 62 on map listings. There is one business with payroll in the industry for every 13,214 households, against one for every 4,055 across the U.S.

How fast is Florence County, SC growing?

Population estimates put Florence County at 138,504 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 52,856 households. Median household income in Florence County is $58,305, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florence County scores 41 for spas and skin care studios (lower middle), #1,223 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Florence County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Florence County

Screening a site or an acquisition in Florence County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.