Beauty and personal care · County · South Carolina
Spas and skin care studios in Williamsburg County, SC
The spas and skin care studios in Williamsburg County, SC, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 1.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.5M
- On personal care products and services · $688 a household
- Spending per listing
- $8.5M
- Too few listings to compare
- Listings per 10k households
- 0.8
- Too few listings to compare
- Population, 2025
- 29,662
- −4.0% since 2020
See the spas and skin care studios around any address in Williamsburg County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamsburg County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1 spa or skin care studio in Williamsburg County. That is 0.8 per 10,000 households.
Household spending on personal care products and services in Williamsburg County comes to about $8.5M a year: $688 per household, 32% below the U.S. average. That works out to $8.5M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Williamsburg County: counts under 3 aren’t published.
Population estimates show Williamsburg County declined 4.0% from 2020 to 2025, against +3.1% for the U.S. With 1 spa or skin care studio on map listings, Williamsburg County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Williamsburg County compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamsburg County | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.8 | 11.1 | 11.5 |
| Spending per listing | $8.5M | $787K | $876K |
| Households per official establishment | n/a | 5,055 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +27.7% | +29.8% |
| Population growth, 2020–2025 | −4.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $688 | $871 | $1,005 |
| Median household income | $46,213 | $69,324 | $80,734 |
| Groundwork market score | Not scored | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Williamsburg County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williamsburg County
- Population, 2025 estimate
- 29,662−4.0% since 2020
- Households
- 12,291
- Median age
- 43.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 934 sq. mi.
- People per square mile
- 32
- Median household income
- $46,213+42.3% vs. 2015–2019, before inflation
- Average household income
- $59,459
- Median home value
- $104,500
- Jobs located here
- 7,315
- Daytime population
- 24,639Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Williamsburg County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across South Carolina
Every South Carolina market ranked →The highest-scoring counties in South Carolina for spas and skin care studios, numbered among those based in South Carolina, with Williamsburg County marked.
Top counties in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lancaster County, SC | 70 | 25 | 6.2 | $1.5M | +18.3% | #220 of 1,769 |
| 2Oconee County, SC | 69 | 21 | 6.1 | $1.4M | +6.3% | #251 of 1,769 |
| 3York County, SC | 69 | 103 | 9.1 | $1.1M | +8.1% | #253 of 1,769 |
| 4Berkeley County, SC | 66 | 79 | 8.4 | $1.1M | +18.7% | #342 of 1,769 |
| 5Chesterfield County, SC | 63 | 6 | 3.4 | $2.1M | +3.4% | #408 of 1,769 |
| 6Jasper County, SC | 62 | 8 | 6.1 | $1.4M | +32.2% | #450 of 1,769 |
| 7Anderson County, SC | 61 | 66 | 7.9 | $1.1M | +7.7% | #498 of 1,769 |
| 8Kershaw County, SC | 60 | 20 | 7.4 | $1.1M | +11.6% | #527 of 1,769 |
| 9Cherokee County, SC | 58 | 10 | 4.5 | $1.6M | +3.7% | #572 of 1,769 |
| 10Aiken County, SC | 58 | 50 | 7.2 | $1.2M | +7.3% | #583 of 1,769 |
| Williamsburg County, SC | Not scored | 1 | 0.8 | $8.5M | −4.0% |
Other business types in Williamsburg County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons32
- Barbershops
- Nail salons22
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Williamsburg County, SC?
There is 1 spa or skin care studio on map listings in Williamsburg County as of September 2026. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Williamsburg County: counts under 3 are left out.
How much do households in Williamsburg County, SC spend on personal care products and services?
About $8.5M a year, or $688 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 1 spa or skin care studio on map listings, it comes to $8.5M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 12,291 households in Williamsburg County and national spending patterns by income.
How does Williamsburg County, SC compare with the U.S. for spas and skin care studios?
Williamsburg County has 1 spa or skin care studio on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of spas and skin care studios to household spending, Williamsburg County would have about 10, against 1 on map listings.
How fast is Williamsburg County, SC growing?
Population estimates put Williamsburg County at 29,662 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 12,291 households. Median household income in Williamsburg County is $46,213, 43% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamsburg County has no market score for spas and skin care studios: the score needs at least 5 on map listings, and it has 1.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Williamsburg County
Screening a site or an acquisition in Williamsburg County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.