Groundwork

Beauty and personal care · Metro area · South Carolina

Spas and skin care studios in the Spartanburg, SC metro area

The spas and skin care studios in the Spartanburg, SC metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #142 of 387 scored metro areas
#1 of 8 scored metro areas based in South Carolina

Listings
134
18 chain locations (13%)
Official establishments
22
Businesses with payroll, 2023
Household spending a year
$118.6M
On personal care products and services · $828 a household
Spending per listing
$885K
In line with the U.S.
Listings per 10k households
9.4
18% below the U.S.
Population, 2025
407,656
+14.3% since 2020

See the spas and skin care studios around any address in the Spartanburg metro area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Spartanburg metro area spend about $118.6M a year on personal care products and services, or $828 per household, 18% below the U.S. average. That is about $885K of household spending for each studio on map listings, in line with the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

The Spartanburg metro area has 134 spas and skin care studios on map listings as of September 2026. Of those, 18 are chain locations, or 13%, against 10% across the U.S. That comes to 9.4 for every 10,000 households, 18% below the U.S. rate of 11.5.

In 2023, official counts showed 22 businesses with payroll in the Spartanburg metro area classed as other personal care services. That is one for every 6,513 households, against one for every 4,055 across the U.S.

Population estimates put the population change in the Spartanburg metro area from 2020 to 2025 at +14.3%, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in the Spartanburg metro area is 56 (upper middle), #142 of 387 scored metro areas and #1 of 8 scored metro areas based in South Carolina.

How the Spartanburg metro area compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Spartanburg, SC metro area compared with South Carolina and the U.S.
MeasureSpartanburg metro areaSouth CarolinaU.S.
Listings per 10k households9.411.111.5
Spending per listing$885K$787K$876K
Households per official establishment6,5135,0554,055
Official establishment growth, 2019–2023n/a+27.7%+29.8%
Population growth, 2020–2025+14.3%+8.5%+3.1%
Spending per household on personal care products and services$828$871$1,005
Median household income$64,382$69,324$80,734
Groundwork market score5645

Official counts and lending

Businesses

Official establishments, 2019 to 2023
22
Employees, 2023
124
Annual payroll, 2023
$3.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
13418 chain locations
Listings at the U.S. rate for this spending
135The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in the Spartanburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Spartanburg metro area

Population, 2025 estimate
407,656+14.3% since 2020
Households
143,283
Median age
39.2
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
1,322 sq. mi.
People per square mile
283
Median household income
$64,382
Average household income
$85,260
Median home value
$225,000
Jobs located here
167,419
Daytime population
371,898Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Spartanburg metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across South Carolina

Every South Carolina market ranked →

The highest-scoring metro areas in South Carolina for spas and skin care studios, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Spartanburg metro area marked.

Top metro areas in South Carolina

Metro areas in South Carolina ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Spartanburg, SC561349.4$885K+14.3%#142 of 387
Augusta-Richmond County, GA-SC482309.9$876K+4.7%#208 of 387
2Greenville-Anderson-Greer, SC4546012.0$734K+9.0%#238 of 387
3Sumter, SC43368.8$893K−0.3%#254 of 387
4Columbia, SC4237911.2$774K+6.0%#265 of 387
Charlotte-Concord-Gastonia, NC-SC401,49613.9$697K+10.1%#290 of 387
5Charleston-North Charleston, SC3949514.7$656K+10.7%#304 of 387
6Hilton Head Island-Bluffton-Port Royal, SC3915316.0$606K+12.0%#305 of 387
7Florence, SC368210.5$749K+0.9%#325 of 387
8Myrtle Beach-Conway-North Myrtle Beach, SC2723714.9$563K+20.9%#376 of 387

Other business types in the Spartanburg metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in the Spartanburg, SC metro area?

Map listings as of September 2026 show 134 spas and skin care studios in the Spartanburg metro area. 18 of them (13%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 22 businesses with payroll classed as other personal care services in 2023.

How much do households in the Spartanburg, SC metro area spend on personal care products and services?

About $118.6M a year, or $828 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 134 spas and skin care studios on map listings, it comes to $885K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 143,283 households in the Spartanburg metro area and national spending patterns by income.

How does the Spartanburg, SC metro area compare with the U.S. for spas and skin care studios?

The Spartanburg metro area has 9.4 spas and skin care studios per 10,000 households, 18% below the U.S. rate of 11.5. Spending per studio is $885K, in line with the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Spartanburg metro area would have about 135, against 134 on map listings. There is one business with payroll in the industry for every 6,513 households, against one for every 4,055 across the U.S.

How fast is the Spartanburg, SC metro area growing?

Population estimates put the Spartanburg metro area at 407,656 people in 2025, up 14.3% since 2020, faster than the U.S. (+3.1%). It has 143,283 households. The median household income in the Spartanburg metro area is $64,382 a year, 20% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spartanburg metro area scores 56 for spas and skin care studios (upper middle), #142 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Spartanburg metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Spartanburg metro area

Screening a site or an acquisition in the Spartanburg metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Spartanburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.