Beauty and personal care · County · South Carolina
Spas and skin care studios in Horry County, SC
How Horry County, SC compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,494 of 1,769 scored counties
#27 of 31 scored counties in South Carolina
- Listings
- 237
- 40 chain locations (17%)
- Official establishments
- 53
- +15.2% since 2019
- Household spending a year
- $133.3M
- On personal care products and services · $840 a household
- Spending per listing
- $563K
- 36% below the U.S.
- Listings per 10k households
- 14.9
- 30% above the U.S.
- Population, 2025
- 427,551
- +20.9% since 2020
See the spas and skin care studios around any address in Horry County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in Horry County is 32 (lower middle), #1,494 of 1,769 scored counties and #27 of 31 scored counties in South Carolina. That puts it in the bottom quarter of counties.
Households in Horry County spend about $133.3M a year on personal care products and services, or $840 per household, 16% below the U.S. average. That works out to $563K per studio, 36% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Horry County has 237 spas and skin care studios on map listings as of September 2026. 40 of them (17%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 14.9, 30% above the U.S. rate of 11.5.
Official counts show 53 businesses with payroll classed as other personal care services in Horry County in 2023, up 15.2% from 2019. That is one for every 2,996 households, against one for every 4,055 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $2.4M have gone to businesses classed as other personal care services in Horry County. Population estimates show Horry County grew 20.9% from 2020 to 2025, faster than the U.S. (+3.1%).
How Horry County compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Horry County | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.9 | 11.1 | 11.5 |
| Spending per listing | $563K | $787K | $876K |
| Households per official establishment | 2,996 | 5,055 | 4,055 |
| Official establishment growth, 2019–2023 | +15.2% | +27.7% | +29.8% |
| Population growth, 2020–2025 | +20.9% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $840 | $871 | $1,005 |
| Median household income | $66,880 | $69,324 | $80,734 |
| Groundwork market score | 32 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 46 → 53+15.2% over the period
- Employees, 2023
- 257
- Annual payroll, 2023
- $8.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 23740 chain locations
- Listings at the U.S. rate for this spending
- 152The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $2.4M
SBA-backed loans to businesses classed as other personal care services in Horry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Horry County
- Population, 2025 estimate
- 427,551+20.9% since 2020
- Households
- 158,779
- Median age
- 47.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 1,133 sq. mi.
- People per square mile
- 338
- Median household income
- $66,880+31.9% vs. 2015–2019, before inflation
- Average household income
- $87,740
- Median home value
- $287,700
- Jobs located here
- 142,324
- Daytime population
- 375,675Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Horry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across South Carolina
Every South Carolina market ranked →The highest-scoring counties in South Carolina for spas and skin care studios, numbered among those based in South Carolina, with Horry County marked.
Top counties in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lancaster County, SC | 70 | 25 | 6.2 | $1.5M | +18.3% | #220 of 1,769 |
| 2Oconee County, SC | 69 | 21 | 6.1 | $1.4M | +6.3% | #251 of 1,769 |
| 3York County, SC | 69 | 103 | 9.1 | $1.1M | +8.1% | #253 of 1,769 |
| 4Berkeley County, SC | 66 | 79 | 8.4 | $1.1M | +18.7% | #342 of 1,769 |
| 5Chesterfield County, SC | 63 | 6 | 3.4 | $2.1M | +3.4% | #408 of 1,769 |
| 6Jasper County, SC | 62 | 8 | 6.1 | $1.4M | +32.2% | #450 of 1,769 |
| 7Anderson County, SC | 61 | 66 | 7.9 | $1.1M | +7.7% | #498 of 1,769 |
| 8Kershaw County, SC | 60 | 20 | 7.4 | $1.1M | +11.6% | #527 of 1,769 |
| 9Cherokee County, SC | 58 | 10 | 4.5 | $1.6M | +3.7% | #572 of 1,769 |
| 10Aiken County, SC | 58 | 50 | 7.2 | $1.2M | +7.3% | #583 of 1,769 |
| 27Horry County, SC | 32 | 237 | 14.9 | $563K | +20.9% | #1,494 of 1,769 |
Other business types in Horry County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons40
- Barbershops57
- Nail salons44
- Spas and skin care32
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Horry County, SC?
Map listings as of September 2026 show 237 spas and skin care studios in Horry County. 40 of them (17%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 53 businesses with payroll classed as other personal care services in 2023, up 15.2% from 2019.
How much do households in Horry County, SC spend on personal care products and services?
About $133.3M a year, or $840 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 237 spas and skin care studios on map listings, it comes to $563K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 158,779 households in Horry County and national spending patterns by income.
How does Horry County, SC compare with the U.S. for spas and skin care studios?
Horry County has 14.9 spas and skin care studios per 10,000 households, 30% above the U.S. rate of 11.5. Spending per studio is $563K, 36% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Horry County would have about 152, against 237 on map listings. There is one business with payroll in the industry for every 2,996 households, against one for every 4,055 across the U.S. The official count rose 15.2% from 2019 to 2023, against +29.8% for the U.S.
How fast is Horry County, SC growing?
Population estimates put Horry County at 427,551 people in 2025, up 20.9% since 2020, faster than the U.S. (+3.1%). It has 158,779 households. The median household income in Horry County is $66,880 a year, 17% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Horry County scores 32 for spas and skin care studios (lower middle), #1,494 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Horry County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Horry County
Screening a site or an acquisition in Horry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Horry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.