Beauty and personal care · County · South Carolina
Spas and skin care studios in Richland County, SC
The spas and skin care studios in Richland County, SC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,372 of 1,769 scored counties
#23 of 31 scored counties in South Carolina
- Listings
- 206
- 24 chain locations (12%)
- Official establishments
- 39
- +34.5% since 2019
- Household spending a year
- $143.3M
- On personal care products and services · $853 a household
- Spending per listing
- $695K
- 21% below the U.S.
- Listings per 10k households
- 12.3
- 7% above the U.S.
- Population, 2025
- 434,956
- +4.6% since 2020
See the spas and skin care studios around any address in Richland County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in Richland County is 37 (lower middle), #1,372 of 1,769 scored counties and #23 of 31 scored counties in South Carolina. That puts it in the bottom quarter of counties.
Households in Richland County spend about $143.3M a year on personal care products and services, or $853 per household, 15% below the U.S. average. That is about $695K of household spending for each studio on map listings, 21% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 206 spas and skin care studios on map listings in Richland County as of September 2026. Of those, 24 are chain locations, or 12%, against 10% across the U.S. Per 10,000 households, that is 12.3, 7% above the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Richland County was 39 in 2023, up 34.5% from 2019. That is one for every 4,307 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as other personal care services in Richland County. Population estimates show Richland County grew 4.6% from 2020 to 2025, faster than the U.S. (+3.1%).
How Richland County compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Richland County | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.3 | 11.1 | 11.5 |
| Spending per listing | $695K | $787K | $876K |
| Households per official establishment | 4,307 | 5,055 | 4,055 |
| Official establishment growth, 2019–2023 | +34.5% | +27.7% | +29.8% |
| Population growth, 2020–2025 | +4.6% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $853 | $871 | $1,005 |
| Median household income | $63,784 | $69,324 | $80,734 |
| Groundwork market score | 37 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29 → 39+34.5% over the period
- Employees, 2023
- 175
- Annual payroll, 2023
- $4.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20624 chain locations
- Listings at the U.S. rate for this spending
- 164The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as other personal care services in Richland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Richland County
- Population, 2025 estimate
- 434,956+4.6% since 2020
- Households
- 167,961
- Median age
- 36.8
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 757 sq. mi.
- People per square mile
- 557
- Median household income
- $63,784+16.5% vs. 2015–2019, before inflation
- Average household income
- $90,966
- Median home value
- $242,800
- Jobs located here
- 234,516
- Daytime population
- 484,051Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across South Carolina
Every South Carolina market ranked →The highest-scoring counties in South Carolina for spas and skin care studios, numbered among those based in South Carolina, with Richland County marked.
Top counties in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lancaster County, SC | 70 | 25 | 6.2 | $1.5M | +18.3% | #220 of 1,769 |
| 2Oconee County, SC | 69 | 21 | 6.1 | $1.4M | +6.3% | #251 of 1,769 |
| 3York County, SC | 69 | 103 | 9.1 | $1.1M | +8.1% | #253 of 1,769 |
| 4Berkeley County, SC | 66 | 79 | 8.4 | $1.1M | +18.7% | #342 of 1,769 |
| 5Chesterfield County, SC | 63 | 6 | 3.4 | $2.1M | +3.4% | #408 of 1,769 |
| 6Jasper County, SC | 62 | 8 | 6.1 | $1.4M | +32.2% | #450 of 1,769 |
| 7Anderson County, SC | 61 | 66 | 7.9 | $1.1M | +7.7% | #498 of 1,769 |
| 8Kershaw County, SC | 60 | 20 | 7.4 | $1.1M | +11.6% | #527 of 1,769 |
| 9Cherokee County, SC | 58 | 10 | 4.5 | $1.6M | +3.7% | #572 of 1,769 |
| 10Aiken County, SC | 58 | 50 | 7.2 | $1.2M | +7.3% | #583 of 1,769 |
| 23Richland County, SC | 37 | 206 | 12.3 | $695K | +4.6% | #1,372 of 1,769 |
Other business types in Richland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons36
- Barbershops41
- Nail salons42
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Richland County, SC?
As of September 2026, map listings count 206 spas and skin care studios in Richland County. 24 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 39 businesses with payroll classed as other personal care services in 2023, up 34.5% from 2019.
How much do households in Richland County, SC spend on personal care products and services?
About $143.3M a year, or $853 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 206 spas and skin care studios on map listings, it comes to $695K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 167,961 households in Richland County and national spending patterns by income.
How does Richland County, SC compare with the U.S. for spas and skin care studios?
Richland County has 12.3 spas and skin care studios per 10,000 households, 7% above the U.S. rate of 11.5. Spending per studio is $695K, 21% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Richland County would have about 164, against 206 on map listings. There is one business with payroll in the industry for every 4,307 households, against one for every 4,055 across the U.S. The official count rose 34.5% from 2019 to 2023, against +29.8% for the U.S.
How fast is Richland County, SC growing?
Population estimates put Richland County at 434,956 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 167,961 households. The median household income in Richland County is $63,784 a year, 21% below the U.S. median of $80,734. That rose 16.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Richland County scores 37 for spas and skin care studios (lower middle), #1,372 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richland County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Richland County
Screening a site or an acquisition in Richland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.