Beauty and personal care · Small-town market · North Dakota
Spas and skin care studios in the Williston, ND area
The spas and skin care studios in the Williston, ND area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #382 of 504 scored small-town markets
#3 of 4 scored small-town markets based in North Dakota
- Listings
- 22
- 2 chain locations (9%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $16.4M
- On personal care products and services · $1,080 a household
- Spending per listing
- $744K
- 15% below the U.S.
- Listings per 10k households
- 14.5
- 26% above the U.S.
- Population, 2025
- 41,767
- +1.4% since 2020
See the spas and skin care studios around any address in the Williston area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, the Williston area has a Groundwork market score of 39 (lower middle): #382 of 504 scored small-town markets and #3 of 4 scored small-town markets based in North Dakota. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 22 spas and skin care studios in the Williston area. Of those, 2 are chain locations, or 9%, against 10% across the U.S. Per 10,000 households, that is 14.5, 26% above the U.S. rate of 11.5.
Households in the Williston area spend about $16.4M a year on personal care products and services, or $1,080 per household, 7% above the U.S. average. That works out to $744K per studio, 15% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 5 businesses with payroll in the Williston area classed as other personal care services. That is one for every 3,031 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as other personal care services in the Williston area. Population estimates put the population change in the Williston area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%).
How the Williston area compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williston area | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.5 | 10.0 | 11.5 |
| Spending per listing | $744K | $1M | $876K |
| Households per official establishment | 3,031 | 3,989 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +15.3% | +29.8% |
| Population growth, 2020–2025 | +1.4% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $1,080 | $1,002 | $1,005 |
| Median household income | $85,595 | $76,657 | $80,734 |
| Groundwork market score | 39 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 25
- Annual payroll, 2023
- $590K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 222 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $100K
SBA-backed loans to businesses classed as other personal care services in the Williston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Williston area
- Population, 2025 estimate
- 41,767+1.4% since 2020
- Households
- 15,154
- Median age
- 33.3
- Homes lived in by their owners
- 53%
- Vehicles per household
- 2.0
- Land area
- 2,078 sq. mi.
- People per square mile
- 19
- Median household income
- $85,595−1.8% vs. 2015–2019, before inflation
- Average household income
- $117,741
- Median home value
- $284,800
- Jobs located here
- 25,521
- Daytime population
- 44,045Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Williston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across North Dakota
Every North Dakota market ranked →The highest-scoring small-town markets in North Dakota for spas and skin care studios, numbered among those based in North Dakota, with the Williston area marked.
Top small-town markets in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wahpeton, ND-MN | 75 | 5 | 5.3 | $1.9M | 0.0% | #25 of 504 |
| 2Dickinson, ND | 48 | 19 | 12.2 | $831K | +0.7% | #279 of 504 |
| 3Williston, ND | 39 | 22 | 14.5 | $744K | +1.4% | #382 of 504 |
| 4Jamestown, ND | 30 | 12 | 12.7 | $715K | −0.6% | #448 of 504 |
Other business types in the Williston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons67
- Barbershops78
- Nail salons46
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Williston, ND area?
There are 22 spas and skin care studios on map listings in the Williston area as of September 2026. 2 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 5 businesses with payroll classed as other personal care services in 2023.
How much do households in the Williston, ND area spend on personal care products and services?
About $16.4M a year, or $1,080 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 22 spas and skin care studios on map listings, it comes to $744K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 15,154 households in the Williston area and national spending patterns by income.
How does the Williston, ND area compare with the U.S. for spas and skin care studios?
The Williston area has 14.5 spas and skin care studios per 10,000 households, 26% above the U.S. rate of 11.5. Spending per studio is $744K, 15% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Williston area would have about 19, against 22 on map listings. There is one business with payroll in the industry for every 3,031 households, against one for every 4,055 across the U.S.
How fast is the Williston, ND area growing?
Population estimates put the Williston area at 41,767 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 15,154 households. Median household income in the Williston area is $85,595, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 1.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Williston area scores 39 for spas and skin care studios (lower middle), #382 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Williston area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Williston area
Screening a site or an acquisition in the Williston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.