Beauty and personal care · County · North Dakota
Spas and skin care studios in Cass County, ND
The spas and skin care studios in Cass County, ND, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,031 of 1,769 scored counties
#5 of 9 scored counties in North Dakota
- Listings
- 103
- 13 chain locations (13%)
- Official establishments
- 30
- +36.4% since 2019
- Household spending a year
- $84.5M
- On personal care products and services · $1,007 a household
- Spending per listing
- $820K
- 6% below the U.S.
- Listings per 10k households
- 12.3
- 7% above the U.S.
- Population, 2025
- 201,794
- +9.1% since 2020
See the spas and skin care studios around any address in Cass County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,007 per household (in line with the U.S. average), households in Cass County spend about $84.5M a year on personal care products and services. Spread across 103 spas and skin care studios, that is $820K per studio, 6% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 103 spas and skin care studios on map listings in Cass County as of September 2026. 13 of them (13%) are chain locations, against 10% across the U.S. That comes to 12.3 for every 10,000 households, 7% above the U.S. rate of 11.5.
In 2023, official counts showed 30 businesses with payroll in Cass County classed as other personal care services, up 36.4% from 2019. That is one for every 2,798 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.4M have gone to businesses classed as other personal care services in Cass County.
Population estimates put the population change in Cass County from 2020 to 2025 at +9.1%, faster than the U.S. (+3.1%). Cass County scores 46 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,031 of 1,769 scored counties and #5 of 9 scored counties in North Dakota.
How Cass County compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cass County | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.3 | 10.0 | 11.5 |
| Spending per listing | $820K | $1M | $876K |
| Households per official establishment | 2,798 | 3,989 | 4,055 |
| Official establishment growth, 2019–2023 | +36.4% | +15.3% | +29.8% |
| Population growth, 2020–2025 | +9.1% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $1,007 | $1,002 | $1,005 |
| Median household income | $75,555 | $76,657 | $80,734 |
| Groundwork market score | 46 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 30+36.4% over the period
- Employees, 2023
- 110
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10313 chain locations
- Listings at the U.S. rate for this spending
- 97The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.4M
SBA-backed loans to businesses classed as other personal care services in Cass County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cass County
- Population, 2025 estimate
- 201,794+9.1% since 2020
- Households
- 83,945
- Median age
- 34.3
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.8
- Land area
- 1,765 sq. mi.
- People per square mile
- 110
- Median household income
- $75,555+17.2% vs. 2015–2019, before inflation
- Average household income
- $103,789
- Median home value
- $298,000
- Jobs located here
- 131,603
- Daytime population
- 221,162Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cass County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across North Dakota
Every North Dakota market ranked →The highest-scoring counties in North Dakota for spas and skin care studios, numbered among those based in North Dakota, with Cass County marked.
Top counties in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McKenzie County, ND | 61 | 7 | 11.7 | $992K | +2.8% | #502 of 1,769 |
| 2Morton County, ND | 56 | 10 | 7.2 | $1.4M | +3.8% | #649 of 1,769 |
| 3Grand Forks County, ND | 52 | 31 | 9.9 | $962K | +1.9% | #820 of 1,769 |
| 4Burleigh County, ND | 48 | 50 | 12.1 | $881K | +4.7% | #965 of 1,769 |
| 5Cass County, ND | 46 | 103 | 12.3 | $820K | +9.1% | #1,031 of 1,769 |
| 6Stark County, ND | 41 | 18 | 13.3 | $752K | +0.5% | #1,221 of 1,769 |
| 7Ward County, ND | 40 | 28 | 9.8 | $1M | −2.4% | #1,236 of 1,769 |
| 8Williams County, ND | 37 | 22 | 14.5 | $744K | +1.4% | #1,367 of 1,769 |
| 9Stutsman County, ND | 27 | 12 | 12.7 | $715K | −0.6% | #1,598 of 1,769 |
Other business types in Cass County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons42
- Barbershops61
- Nail salons54
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Cass County, ND?
As of September 2026, map listings count 103 spas and skin care studios in Cass County. 13 of them (13%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 30 businesses with payroll classed as other personal care services in 2023, up 36.4% from 2019.
How much do households in Cass County, ND spend on personal care products and services?
About $84.5M a year, or $1,007 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 103 spas and skin care studios on map listings, it comes to $820K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 83,945 households in Cass County and national spending patterns by income.
How does Cass County, ND compare with the U.S. for spas and skin care studios?
Cass County has 12.3 spas and skin care studios per 10,000 households, 7% above the U.S. rate of 11.5. Spending per studio is $820K, 6% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Cass County would have about 97, against 103 on map listings. There is one business with payroll in the industry for every 2,798 households, against one for every 4,055 across the U.S. The official count rose 36.4% from 2019 to 2023, against +29.8% for the U.S.
How fast is Cass County, ND growing?
Population estimates put Cass County at 201,794 people in 2025, up 9.1% since 2020, faster than the U.S. (+3.1%). It has 83,945 households. The median household income in Cass County is $75,555 a year, 6% below the U.S. median of $80,734. That rose 17.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cass County scores 46 for spas and skin care studios (lower middle), #1,031 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cass County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Cass County
Screening a site or an acquisition in Cass County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.