Groundwork

Beauty and personal care · County · North Dakota

Spas and skin care studios in Steele County, ND

How Steele County, ND compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$804K
On personal care products and services · $998 a household
Spending per listing
$804K
Too few listings to compare
Listings per 10k households
12.4
Too few listings to compare
Population, 2025
1,797
−0.1% since 2020

See the spas and skin care studios around any address in Steele County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Steele County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Steele County spend about $804K a year on personal care products and services, or $998 per household, in line with the U.S. average. That works out to $804K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios.

Steele County has 1 spa or skin care studio on map listings as of September 2026. That is 12.4 per 10,000 households.

Official counts don’t publish a figure for other personal care services in Steele County, since they leave out counts under 3.

Between 2020 and 2025, the population of Steele County declined 0.1%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Steele County compares

The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Steele County, ND compared with North Dakota and the U.S.
MeasureSteele CountyNorth DakotaU.S.
Listings per 10k households12.410.011.5
Spending per listing$804K$1M$876K
Households per official establishmentn/a3,9894,055
Official establishment growth, 2019–2023n/a+15.3%+29.8%
Population growth, 2020–2025−0.1%+2.5%+3.1%
Spending per household on personal care products and services$998$1,002$1,005
Median household income$77,500$76,657$80,734
Groundwork market scoreNot scored50

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Steele County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Steele County

Population, 2025 estimate
1,797−0.1% since 2020
Households
806
Median age
46.2
Homes lived in by their owners
78%
Vehicles per household
2.6
Land area
712 sq. mi.
People per square mile
3
Median household income
$77,500
Average household income
$96,112
Median home value
$130,700
Jobs located here
564
Daytime population
1,690Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Steele County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Steele County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Spas and skin care across North Dakota

Every North Dakota market ranked →

The highest-scoring counties in North Dakota for spas and skin care studios, numbered among those based in North Dakota, with Steele County marked.

Top counties in North Dakota

Counties in North Dakota ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1McKenzie County, ND61711.7$992K+2.8%#502 of 1,769
2Morton County, ND56107.2$1.4M+3.8%#649 of 1,769
3Grand Forks County, ND52319.9$962K+1.9%#820 of 1,769
4Burleigh County, ND485012.1$881K+4.7%#965 of 1,769
5Cass County, ND4610312.3$820K+9.1%#1,031 of 1,769
6Stark County, ND411813.3$752K+0.5%#1,221 of 1,769
7Ward County, ND40289.8$1M−2.4%#1,236 of 1,769
8Williams County, ND372214.5$744K+1.4%#1,367 of 1,769
9Stutsman County, ND271212.7$715K−0.6%#1,598 of 1,769
Steele County, NDNot scored112.4$804K−0.1%

Other business types in Steele County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many spas and skin care studios are in Steele County, ND?

Map listings as of September 2026 show 1 spa or skin care studio in Steele County. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Steele County: counts under 3 are left out.

How much do households in Steele County, ND spend on personal care products and services?

About $804K a year, or $998 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 1 spa or skin care studio on map listings, it comes to $804K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 806 households in Steele County and national spending patterns by income.

How does Steele County, ND compare with the U.S. for spas and skin care studios?

Steele County has 1 spa or skin care studio on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of spas and skin care studios to household spending.

How fast is Steele County, ND growing?

Population estimates put Steele County at 1,797 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 806 households. The median household income in Steele County is $77,500 a year, 4% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Steele County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Steele County

Screening a site or an acquisition in Steele County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Steele County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.