Beauty and personal care · County · Nevada
Spas and skin care studios in Washoe County, NV
Competitor counts, household spending and official business counts for spas and skin care studios in Washoe County, NV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #855 of 1,769 scored counties
#5 of 9 scored counties in Nevada
- Listings
- 255
- 22 chain locations (9%)
- Official establishments
- 49
- +44.1% since 2019
- Household spending a year
- $212.6M
- On personal care products and services · $1,067 a household
- Spending per listing
- $834K
- 5% below the U.S.
- Listings per 10k households
- 12.8
- 11% above the U.S.
- Population, 2025
- 509,386
- +4.4% since 2020
See the spas and skin care studios around any address in Washoe County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Washoe County comes to about $212.6M a year: $1,067 per household, 6% above the U.S. average. Spread across 255 spas and skin care studios, that is $834K per studio, 5% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Washoe County has 255 spas and skin care studios on map listings as of September 2026. 22 of them (9%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 12.8, 11% above the U.S. rate of 11.5.
In 2023, official counts showed 49 businesses with payroll in Washoe County classed as other personal care services, up 44.1% from 2019. That is one for every 4,067 households, against one for every 4,055 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $4.6M have gone to businesses classed as other personal care services in Washoe County.
Between 2020 and 2025, the population of Washoe County grew 4.4%, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Washoe County is 51 (upper middle), #855 of 1,769 scored counties and #5 of 9 scored counties in Nevada.
How Washoe County compares
The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Washoe County | Nevada | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.8 | 15.5 | 11.5 |
| Spending per listing | $834K | $649K | $876K |
| Households per official establishment | 4,067 | 2,933 | 4,055 |
| Official establishment growth, 2019–2023 | +44.1% | +39.9% | +29.8% |
| Population growth, 2020–2025 | +4.4% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $1,067 | $1,005 | $1,005 |
| Median household income | $88,096 | $78,260 | $80,734 |
| Groundwork market score | 51 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 49+44.1% over the period
- Employees, 2023
- 476
- Annual payroll, 2023
- $19.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 25522 chain locations
- Listings at the U.S. rate for this spending
- 243The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $4.6M
SBA-backed loans to businesses classed as other personal care services in Washoe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Washoe County
- Population, 2025 estimate
- 509,386+4.4% since 2020
- Households
- 199,296
- Median age
- 40.1
- Homes lived in by their owners
- 60%
- Vehicles per household
- 2.0
- Land area
- 6,316 sq. mi.
- People per square mile
- 79
- Median household income
- $88,096+36.0% vs. 2015–2019, before inflation
- Average household income
- $120,937
- Median home value
- $539,900
- Jobs located here
- 242,902
- Daytime population
- 492,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washoe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Nevada
Every Nevada market ranked →The highest-scoring counties in Nevada for spas and skin care studios, numbered among those based in Nevada, with Washoe County marked.
Top counties in Nevada
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lyon County, NV | 90 | 6 | 2.5 | $3.9M | +9.5% | #9 of 1,769 |
| 2Nye County, NV | 82 | 7 | 3.2 | $2.8M | +10.3% | #47 of 1,769 |
| 3Elko County, NV | 67 | 15 | 7.6 | $1.3M | +2.1% | #307 of 1,769 |
| 4Churchill County, NV | 57 | 8 | 8.4 | $1.2M | +1.1% | #621 of 1,769 |
| 5Washoe County, NV | 51 | 255 | 12.8 | $834K | +4.4% | #855 of 1,769 |
| 6Douglas County, NV | 49 | 30 | 14.1 | $775K | +1.2% | #935 of 1,769 |
| 7Humboldt County, NV | 39 | 8 | 11.6 | $835K | 0.0% | #1,287 of 1,769 |
| 8Carson City, NV | 38 | 31 | 13.1 | $735K | −0.2% | #1,331 of 1,769 |
| 9Clark County, NV | 35 | 1,496 | 17.3 | $573K | +5.8% | #1,426 of 1,769 |
Other business types in Washoe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons61
- Barbershops89
- Nail salons70
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Washoe County, NV?
Map listings as of September 2026 show 255 spas and skin care studios in Washoe County. 22 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 49 businesses with payroll classed as other personal care services in 2023, up 44.1% from 2019.
How much do households in Washoe County, NV spend on personal care products and services?
About $212.6M a year, or $1,067 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 255 spas and skin care studios on map listings, it comes to $834K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 199,296 households in Washoe County and national spending patterns by income.
How does Washoe County, NV compare with the U.S. for spas and skin care studios?
Washoe County has 12.8 spas and skin care studios per 10,000 households, 11% above the U.S. rate of 11.5. Spending per studio is $834K, 5% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Washoe County would have about 243, against 255 on map listings. There is one business with payroll in the industry for every 4,067 households, against one for every 4,055 across the U.S. The official count rose 44.1% from 2019 to 2023, against +29.8% for the U.S.
How fast is Washoe County, NV growing?
Population estimates put Washoe County at 509,386 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 199,296 households. The median household income in Washoe County is $88,096 a year, 9% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washoe County scores 51 for spas and skin care studios (upper middle), #855 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washoe County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Washoe County
Screening a site or an acquisition in Washoe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.