Groundwork

Beauty and personal care · County · Nevada

Spas and skin care studios in Pershing County, NV

How Pershing County, NV compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.5M
On personal care products and services · $893 a household
Spending per listing
$1.5M
Too few listings to compare
Listings per 10k households
5.8
Too few listings to compare
Population, 2025
6,421
−3.2% since 2020

See the spas and skin care studios around any address in Pershing County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pershing County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1 spa or skin care studio in Pershing County. That is 5.8 per 10,000 households.

At $893 per household (11% below the U.S. average), households in Pershing County spend about $1.5M a year on personal care products and services. That is about $1.5M of household spending for each studio on map listings. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

There is no official count of businesses with payroll classed as other personal care services in Pershing County: counts under 3 aren’t published.

Population estimates show Pershing County declined 3.2% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Pershing County compares

The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Pershing County, NV compared with Nevada and the U.S.
MeasurePershing CountyNevadaU.S.
Listings per 10k households5.815.511.5
Spending per listing$1.5M$649K$876K
Households per official establishmentn/a2,9334,055
Official establishment growth, 2019–2023n/a+39.9%+29.8%
Population growth, 2020–2025−3.2%+5.3%+3.1%
Spending per household on personal care products and services$893$1,005$1,005
Median household income$66,902$78,260$80,734
Groundwork market scoreNot scored30

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Pershing County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Pershing County

Population, 2025 estimate
6,421−3.2% since 2020
Households
1,736
Median age
41.1
Homes lived in by their owners
73%
Vehicles per household
2.6
Land area
6,037 sq. mi.
People per square mile
1
Median household income
$66,902
Average household income
$82,373
Median home value
$179,500
Jobs located here
1,714
Daytime population
6,359Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pershing County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Pershing County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Spas and skin care across Nevada

Every Nevada market ranked →

The highest-scoring counties in Nevada for spas and skin care studios, numbered among those based in Nevada, with Pershing County marked.

Top counties in Nevada

Counties in Nevada ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lyon County, NV9062.5$3.9M+9.5%#9 of 1,769
2Nye County, NV8273.2$2.8M+10.3%#47 of 1,769
3Elko County, NV67157.6$1.3M+2.1%#307 of 1,769
4Churchill County, NV5788.4$1.2M+1.1%#621 of 1,769
5Washoe County, NV5125512.8$834K+4.4%#855 of 1,769
6Douglas County, NV493014.1$775K+1.2%#935 of 1,769
7Humboldt County, NV39811.6$835K0.0%#1,287 of 1,769
8Carson City, NV383113.1$735K−0.2%#1,331 of 1,769
9Clark County, NV351,49617.3$573K+5.8%#1,426 of 1,769
Pershing County, NVNot scored15.8$1.5M−3.2%

Other business types in Pershing County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many spas and skin care studios are in Pershing County, NV?

Pershing County has 1 spa or skin care studio on map listings as of September 2026. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Pershing County: counts under 3 are left out.

How much do households in Pershing County, NV spend on personal care products and services?

About $1.5M a year, or $893 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 1 spa or skin care studio on map listings, it comes to $1.5M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 1,736 households in Pershing County and national spending patterns by income.

How does Pershing County, NV compare with the U.S. for spas and skin care studios?

Pershing County has 1 spa or skin care studio on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of spas and skin care studios to household spending, Pershing County would have about 2, against 1 on map listings.

How fast is Pershing County, NV growing?

Population estimates put Pershing County at 6,421 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 1,736 households. Median household income in Pershing County is $66,902, 17% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pershing County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Pershing County

Screening a site or an acquisition in Pershing County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pershing County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.