Beauty and personal care · County · Massachusetts
Spas and skin care studios in Dukes County, MA
How Dukes County, MA compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,340 of 1,769 scored counties
#14 of 14 scored counties in Massachusetts
- Listings
- 15
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $9.5M
- On personal care products and services · $1,247 a household
- Spending per listing
- $630K
- 28% below the U.S.
- Listings per 10k households
- 19.8
- 72% above the U.S.
- Population, 2025
- 21,219
- +3.1% since 2020
See the spas and skin care studios around any address in Dukes County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dukes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Dukes County scores 38 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,340 of 1,769 scored counties and #14 of 14 scored counties in Massachusetts. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 15 spas and skin care studios in Dukes County. None of them are chain locations, against 10% across the U.S. That comes to 19.8 for every 10,000 households, 72% above the U.S. rate of 11.5.
Households in Dukes County spend about $9.5M a year on personal care products and services, or $1,247 per household, 24% above the U.S. average. That is about $630K of household spending for each studio on map listings, 28% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in Dukes County classed as other personal care services. That is one for every 2,528 households, against one for every 4,055 across the U.S. Population estimates show Dukes County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%).
How Dukes County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dukes County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.8 | 12.6 | 11.5 |
| Spending per listing | $630K | $924K | $876K |
| Households per official establishment | 2,528 | 3,718 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +17.8% | +29.8% |
| Population growth, 2020–2025 | +3.1% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $1,247 | $1,165 | $1,005 |
| Median household income | $125,786 | $103,960 | $80,734 |
| Groundwork market score | 38 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 4
- Annual payroll, 2023
- $342K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 150 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Dukes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dukes County
- Population, 2025 estimate
- 21,219+3.1% since 2020
- Households
- 7,584
- Median age
- 50.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 103 sq. mi.
- People per square mile
- 203
- Median household income
- $125,786+75.2% vs. 2015–2019, before inflation
- Average household income
- $207,940
- Median home value
- $1,165,800
- Jobs located here
- 7,891
- Daytime population
- 20,942Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dukes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Dukes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for spas and skin care studios, numbered among those based in Massachusetts, with Dukes County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 70 | 56 | 9.0 | $1.2M | +10.4% | #235 of 1,769 |
| 2Franklin County, MA | 66 | 23 | 7.3 | $1.3M | −0.3% | #334 of 1,769 |
| 3Hampden County, MA | 65 | 128 | 6.9 | $1.4M | +0.2% | #365 of 1,769 |
| 4Plymouth County, MA | 56 | 253 | 12.5 | $972K | +3.5% | #673 of 1,769 |
| 5Barnstable County, MA | 54 | 121 | 11.4 | $981K | +2.4% | #742 of 1,769 |
| 6Suffolk County, MA | 53 | 349 | 10.7 | $1M | +0.1% | #777 of 1,769 |
| 7Worcester County, MA | 53 | 395 | 11.8 | $943K | +3.7% | #781 of 1,769 |
| 8Berkshire County, MA | 52 | 57 | 9.9 | $1M | −1.2% | #816 of 1,769 |
| 9Bristol County, MA | 52 | 274 | 11.7 | $892K | +2.9% | #824 of 1,769 |
| 10Middlesex County, MA | 49 | 930 | 14.7 | $885K | +2.8% | #928 of 1,769 |
| 14Dukes County, MA | 38 | 15 | 19.8 | $630K | +3.1% | #1,340 of 1,769 |
Other business types in Dukes County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons55
- Barbershops64
- Nail salons
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Dukes County, MA?
There are 15 spas and skin care studios on map listings in Dukes County as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.
How much do households in Dukes County, MA spend on personal care products and services?
About $9.5M a year, or $1,247 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 15 spas and skin care studios on map listings, it comes to $630K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 7,584 households in Dukes County and national spending patterns by income.
How does Dukes County, MA compare with the U.S. for spas and skin care studios?
Dukes County has 19.8 spas and skin care studios per 10,000 households, 72% above the U.S. rate of 11.5. Spending per studio is $630K, 28% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Dukes County would have about 11, against 15 on map listings. There is one business with payroll in the industry for every 2,528 households, against one for every 4,055 across the U.S.
How fast is Dukes County, MA growing?
Population estimates put Dukes County at 21,219 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 7,584 households. Median household income in Dukes County is $125,786, 56% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 75.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dukes County scores 38 for spas and skin care studios (lower middle), #1,340 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dukes County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Dukes County
Screening a site or an acquisition in Dukes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dukes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.