Beauty and personal care · County · Massachusetts
Spas and skin care studios in Norfolk County, MA
Competitor counts, household spending and official business counts for spas and skin care studios in Norfolk County, MA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,099 of 1,769 scored counties
#12 of 14 scored counties in Massachusetts
- Listings
- 441
- 42 chain locations (10%)
- Official establishments
- 99
- +25.3% since 2019
- Household spending a year
- $368.9M
- On personal care products and services · $1,302 a household
- Spending per listing
- $837K
- 4% below the U.S.
- Listings per 10k households
- 15.6
- 36% above the U.S.
- Population, 2025
- 739,749
- +2.2% since 2020
See the spas and skin care studios around any address in Norfolk County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 441 spas and skin care studios in Norfolk County. Of those, 42 are chain locations, or 10%, against 10% across the U.S. Per 10,000 households, that is 15.6, 36% above the U.S. rate of 11.5.
Households in Norfolk County spend about $368.9M a year on personal care products and services, or $1,302 per household, 30% above the U.S. average. Spread across 441 spas and skin care studios, that is $837K per studio, 4% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 99 businesses with payroll in Norfolk County classed as other personal care services, up 25.3% from 2019. That is one for every 2,862 households, against one for every 4,055 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $1.5M have gone to businesses classed as other personal care services in Norfolk County.
Population estimates put the population change in Norfolk County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Norfolk County is 44 (lower middle), #1,099 of 1,769 scored counties and #12 of 14 scored counties in Massachusetts.
How Norfolk County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.6 | 12.6 | 11.5 |
| Spending per listing | $837K | $924K | $876K |
| Households per official establishment | 2,862 | 3,718 | 4,055 |
| Official establishment growth, 2019–2023 | +25.3% | +17.8% | +29.8% |
| Population growth, 2020–2025 | +2.2% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $1,302 | $1,165 | $1,005 |
| Median household income | $130,739 | $103,960 | $80,734 |
| Groundwork market score | 44 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 79 → 99+25.3% over the period
- Employees, 2023
- 543
- Annual payroll, 2023
- $18.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 44142 chain locations
- Listings at the U.S. rate for this spending
- 421The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $1.5M
SBA-backed loans to businesses classed as other personal care services in Norfolk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Norfolk County
- Population, 2025 estimate
- 739,749+2.2% since 2020
- Households
- 283,368
- Median age
- 41.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.6
- Land area
- 396 sq. mi.
- People per square mile
- 1,843
- Median household income
- $130,739+26.6% vs. 2015–2019, before inflation
- Average household income
- $183,022
- Median home value
- $683,900
- Jobs located here
- 369,055
- Daytime population
- 712,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for spas and skin care studios, numbered among those based in Massachusetts, with Norfolk County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 70 | 56 | 9.0 | $1.2M | +10.4% | #235 of 1,769 |
| 2Franklin County, MA | 66 | 23 | 7.3 | $1.3M | −0.3% | #334 of 1,769 |
| 3Hampden County, MA | 65 | 128 | 6.9 | $1.4M | +0.2% | #365 of 1,769 |
| 4Plymouth County, MA | 56 | 253 | 12.5 | $972K | +3.5% | #673 of 1,769 |
| 5Barnstable County, MA | 54 | 121 | 11.4 | $981K | +2.4% | #742 of 1,769 |
| 6Suffolk County, MA | 53 | 349 | 10.7 | $1M | +0.1% | #777 of 1,769 |
| 7Worcester County, MA | 53 | 395 | 11.8 | $943K | +3.7% | #781 of 1,769 |
| 8Berkshire County, MA | 52 | 57 | 9.9 | $1M | −1.2% | #816 of 1,769 |
| 9Bristol County, MA | 52 | 274 | 11.7 | $892K | +2.9% | #824 of 1,769 |
| 10Middlesex County, MA | 49 | 930 | 14.7 | $885K | +2.8% | #928 of 1,769 |
| 12Norfolk County, MA | 44 | 441 | 15.6 | $837K | +2.2% | #1,099 of 1,769 |
Other business types in Norfolk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons57
- Barbershops70
- Nail salons41
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Norfolk County, MA?
There are 441 spas and skin care studios on map listings in Norfolk County as of September 2026. 42 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 99 businesses with payroll classed as other personal care services in 2023, up 25.3% from 2019.
How much do households in Norfolk County, MA spend on personal care products and services?
About $368.9M a year, or $1,302 per household. That is 30% above the U.S. average (an index of 130, where 100 is the U.S. average). Spread across the 441 spas and skin care studios on map listings, it comes to $837K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 283,368 households in Norfolk County and national spending patterns by income.
How does Norfolk County, MA compare with the U.S. for spas and skin care studios?
Norfolk County has 15.6 spas and skin care studios per 10,000 households, 36% above the U.S. rate of 11.5. Spending per studio is $837K, 4% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Norfolk County would have about 421, against 441 on map listings. There is one business with payroll in the industry for every 2,862 households, against one for every 4,055 across the U.S. The official count rose 25.3% from 2019 to 2023, against +29.8% for the U.S.
How fast is Norfolk County, MA growing?
Population estimates put Norfolk County at 739,749 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 283,368 households. Median household income in Norfolk County is $130,739, 62% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk County scores 44 for spas and skin care studios (lower middle), #1,099 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Norfolk County
Screening a site or an acquisition in Norfolk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.