Groundwork

Beauty and personal care · Metro area · Rhode Island

Spas and skin care studios in the Providence-Warwick, RI-MA metro area

The spas and skin care studios in the Providence-Warwick, RI-MA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #216 of 387 scored metro areas
The only scored metro area based in Rhode Island

Listings
785
53 chain locations (7%)
Official establishments
181
+33.1% since 2019
Household spending a year
$709.3M
On personal care products and services · $1,050 a household
Spending per listing
$904K
3% above the U.S.
Listings per 10k households
11.6
In line with the U.S.
Population, 2025
1,708,161
+2.1% since 2020

See the spas and skin care studios around any address in the Providence-Warwick metro area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Providence-Warwick metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 785 spas and skin care studios in the Providence-Warwick metro area. 53 of them (7%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 11.6, in line with the U.S. rate of 11.5.

Households in the Providence-Warwick metro area spend about $709.3M a year on personal care products and services, or $1,050 per household, 5% above the U.S. average. That is about $904K of household spending for each studio on map listings, 3% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

The official count of businesses with payroll classed as other personal care services in the Providence-Warwick metro area was 181 in 2023, up 33.1% from 2019. That is one for every 3,731 households, against one for every 4,055 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $2.2M have gone to businesses classed as other personal care services in the Providence-Warwick metro area.

Between 2020 and 2025, the population of the Providence-Warwick metro area grew 2.1%, slower than the U.S. (+3.1%). For spas and skin care studios, the Providence-Warwick metro area has a Groundwork market score of 47 (lower middle): #216 of 387 scored metro areas and the only scored metro area based in Rhode Island.

How the Providence-Warwick metro area compares

The same measures for Rhode Island and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Providence-Warwick, RI-MA metro area compared with Rhode Island and the U.S.
MeasureProvidence-Warwick metro areaRhode IslandU.S.
Listings per 10k households11.611.611.5
Spending per listing$904K$910K$876K
Households per official establishment3,7313,5054,055
Official establishment growth, 2019–2023+33.1%+38.5%+29.8%
Population growth, 2020–2025+2.1%+1.6%+3.1%
Spending per household on personal care products and services$1,050$1,053$1,005
Median household income$87,040$87,796$80,734
Groundwork market score4740

Official counts and lending

Businesses

Official establishments, 2019 to 2023
181+33.1% over the period
Employees, 2023
940
Annual payroll, 2023
$31.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
78553 chain locations
Listings at the U.S. rate for this spending
810The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
12
Amount
$2.2M

SBA-backed loans to businesses classed as other personal care services in the Providence-Warwick metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Providence-Warwick metro area

Population, 2025 estimate
1,708,161+2.1% since 2020
Households
675,395
Median age
41.7
Homes lived in by their owners
63%
Vehicles per household
1.7
Land area
1,587 sq. mi.
People per square mile
1,061
Median household income
$87,040+28.3% vs. 2015–2019, before inflation
Average household income
$113,866
Median home value
$422,500
Jobs located here
710,441
Daytime population
1,584,744Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Providence-Warwick metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of the Providence-Warwick metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Other business types in the Providence-Warwick metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in the Providence-Warwick, RI-MA metro area?

There are 785 spas and skin care studios on map listings in the Providence-Warwick metro area as of September 2026. 53 of them (7%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 181 businesses with payroll classed as other personal care services in 2023, up 33.1% from 2019.

How much do households in the Providence-Warwick, RI-MA metro area spend on personal care products and services?

About $709.3M a year, or $1,050 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 785 spas and skin care studios on map listings, it comes to $904K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 675,395 households in the Providence-Warwick metro area and national spending patterns by income.

How does the Providence-Warwick, RI-MA metro area compare with the U.S. for spas and skin care studios?

The Providence-Warwick metro area has 11.6 spas and skin care studios per 10,000 households, in line with the U.S. rate of 11.5. Spending per studio is $904K, 3% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Providence-Warwick metro area would have about 810, against 785 on map listings. There is one business with payroll in the industry for every 3,731 households, against one for every 4,055 across the U.S. The official count rose 33.1% from 2019 to 2023, against +29.8% for the U.S.

How fast is the Providence-Warwick, RI-MA metro area growing?

Population estimates put the Providence-Warwick metro area at 1,708,161 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 675,395 households. Median household income in the Providence-Warwick metro area is $87,040, 8% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Providence-Warwick metro area scores 47 for spas and skin care studios (lower middle), #216 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Providence-Warwick metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Providence-Warwick metro area

Screening a site or an acquisition in the Providence-Warwick metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Providence-Warwick metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.