Beauty and personal care · County · Kentucky
Spas and skin care studios in Rowan County, KY
The spas and skin care studios in Rowan County, KY, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 10 out of 100: Low
Ranked #1,755 of 1,769 scored counties
#55 of 59 scored counties in Kentucky
- Listings
- 13
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $7.2M
- On personal care products and services · $755 a household
- Spending per listing
- $557K
- 36% below the U.S.
- Listings per 10k households
- 13.6
- 18% above the U.S.
- Population, 2025
- 24,476
- −1.0% since 2020
See the spas and skin care studios around any address in Rowan County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in Rowan County is 10 (low), #1,755 of 1,769 scored counties and #55 of 59 scored counties in Kentucky. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 13 spas and skin care studios in Rowan County. None of them are chain locations, against 10% across the U.S. That is 13.6 per 10,000 households, 18% above the U.S. rate of 11.5.
Households in Rowan County spend about $7.2M a year on personal care products and services, or $755 per household, 25% below the U.S. average. That works out to $557K per studio, 36% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in Rowan County classed as other personal care services. That is one for every 2,398 households, against one for every 4,055 across the U.S. Population estimates put the population change in Rowan County from 2020 to 2025 at −1.0%, against +3.1% for the U.S.
How Rowan County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rowan County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.6 | 8.3 | 11.5 |
| Spending per listing | $557K | $1M | $876K |
| Households per official establishment | 2,398 | 5,969 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.2% | +29.8% |
| Population growth, 2020–2025 | −1.0% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $755 | $833 | $1,005 |
| Median household income | $54,321 | $63,726 | $80,734 |
| Groundwork market score | 10 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 8
- Annual payroll, 2023
- $114K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 130 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Rowan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rowan County
- Population, 2025 estimate
- 24,476−1.0% since 2020
- Households
- 9,592
- Median age
- 34.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 280 sq. mi.
- People per square mile
- 88
- Median household income
- $54,321+42.1% vs. 2015–2019, before inflation
- Average household income
- $75,885
- Median home value
- $161,800
- Jobs located here
- 10,474
- Daytime population
- 25,662Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rowan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for spas and skin care studios, numbered among those based in Kentucky, with Rowan County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oldham County, KY | 86 | 15 | 6.5 | $1.8M | +4.9% | #28 of 1,769 |
| 2Shelby County, KY | 79 | 9 | 4.9 | $1.9M | +6.2% | #72 of 1,769 |
| 3Scott County, KY | 72 | 17 | 7.5 | $1.3M | +8.2% | #182 of 1,769 |
| 4Meade County, KY | 68 | 5 | 4.5 | $2M | +2.2% | #258 of 1,769 |
| 5Boone County, KY | 67 | 44 | 8.6 | $1.2M | +6.5% | #309 of 1,769 |
| 6Bullitt County, KY | 66 | 17 | 5.4 | $1.7M | +5.0% | #322 of 1,769 |
| 7Franklin County, KY | 64 | 11 | 4.8 | $1.7M | +2.0% | #385 of 1,769 |
| 8Logan County, KY | 63 | 5 | 4.5 | $1.7M | +4.2% | #411 of 1,769 |
| 9Grant County, KY | 63 | 5 | 5.4 | $1.5M | +4.7% | #413 of 1,769 |
| 10Campbell County, KY | 63 | 34 | 8.7 | $1.1M | +2.5% | #425 of 1,769 |
| 55Rowan County, KY | 10 | 13 | 13.6 | $557K | −1.0% | #1,755 of 1,769 |
Other business types in Rowan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas12
- Hair salons14
- Barbershops
- Nail salons22
- Spas and skin care10
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Rowan County, KY?
There are 13 spas and skin care studios on map listings in Rowan County as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.
How much do households in Rowan County, KY spend on personal care products and services?
About $7.2M a year, or $755 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 13 spas and skin care studios on map listings, it comes to $557K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 9,592 households in Rowan County and national spending patterns by income.
How does Rowan County, KY compare with the U.S. for spas and skin care studios?
Rowan County has 13.6 spas and skin care studios per 10,000 households, 18% above the U.S. rate of 11.5. Spending per studio is $557K, 36% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Rowan County would have about 8, against 13 on map listings. There is one business with payroll in the industry for every 2,398 households, against one for every 4,055 across the U.S.
How fast is Rowan County, KY growing?
Population estimates put Rowan County at 24,476 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 9,592 households. Median household income in Rowan County is $54,321, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rowan County scores 10 for spas and skin care studios (low), #1,755 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rowan County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Rowan County
Screening a site or an acquisition in Rowan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.