Beauty and personal care · County · Kentucky
Spas and skin care studios in Graves County, KY
Competitor counts, household spending and official business counts for spas and skin care studios in Graves County, KY, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,180 of 1,769 scored counties
#26 of 59 scored counties in Kentucky
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $10.7M
- On personal care products and services · $757 a household
- Spending per listing
- $1.1M
- 22% above the U.S.
- Listings per 10k households
- 7.1
- 38% below the U.S.
- Population, 2025
- 37,050
- +1.4% since 2020
See the spas and skin care studios around any address in Graves County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Graves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 10 spas and skin care studios in Graves County. One of them (10%) is a chain location, against 10% across the U.S. That comes to 7.1 for every 10,000 households, 38% below the U.S. rate of 11.5.
Household spending on personal care products and services in Graves County comes to about $10.7M a year: $757 per household, 25% below the U.S. average. That is about $1.1M of household spending for each studio on map listings, 22% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in Graves County classed as other personal care services. That is one for every 4,713 households, against one for every 4,055 across the U.S.
Between 2020 and 2025, the population of Graves County grew 1.4%, slower than the U.S. (+3.1%). For spas and skin care studios, Graves County has a Groundwork market score of 42 (lower middle): #1,180 of 1,769 scored counties and #26 of 59 scored counties in Kentucky.
How Graves County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Graves County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.1 | 8.3 | 11.5 |
| Spending per listing | $1.1M | $1M | $876K |
| Households per official establishment | 4,713 | 5,969 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.2% | +29.8% |
| Population growth, 2020–2025 | +1.4% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $757 | $833 | $1,005 |
| Median household income | $50,772 | $63,726 | $80,734 |
| Groundwork market score | 42 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 18
- Annual payroll, 2023
- $408K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Graves County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Graves County
- Population, 2025 estimate
- 37,050+1.4% since 2020
- Households
- 14,139
- Median age
- 41.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 552 sq. mi.
- People per square mile
- 66
- Median household income
- $50,772+15.3% vs. 2015–2019, before inflation
- Average household income
- $74,127
- Median home value
- $147,800
- Jobs located here
- 11,600
- Daytime population
- 33,159Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Graves County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Graves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for spas and skin care studios, numbered among those based in Kentucky, with Graves County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oldham County, KY | 86 | 15 | 6.5 | $1.8M | +4.9% | #28 of 1,769 |
| 2Shelby County, KY | 79 | 9 | 4.9 | $1.9M | +6.2% | #72 of 1,769 |
| 3Scott County, KY | 72 | 17 | 7.5 | $1.3M | +8.2% | #182 of 1,769 |
| 4Meade County, KY | 68 | 5 | 4.5 | $2M | +2.2% | #258 of 1,769 |
| 5Boone County, KY | 67 | 44 | 8.6 | $1.2M | +6.5% | #309 of 1,769 |
| 6Bullitt County, KY | 66 | 17 | 5.4 | $1.7M | +5.0% | #322 of 1,769 |
| 7Franklin County, KY | 64 | 11 | 4.8 | $1.7M | +2.0% | #385 of 1,769 |
| 8Logan County, KY | 63 | 5 | 4.5 | $1.7M | +4.2% | #411 of 1,769 |
| 9Grant County, KY | 63 | 5 | 5.4 | $1.5M | +4.7% | #413 of 1,769 |
| 10Campbell County, KY | 63 | 34 | 8.7 | $1.1M | +2.5% | #425 of 1,769 |
| 26Graves County, KY | 42 | 10 | 7.1 | $1.1M | +1.4% | #1,180 of 1,769 |
Other business types in Graves County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons50
- Barbershops33
- Nail salons
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Graves County, KY?
There are 10 spas and skin care studios on map listings in Graves County as of September 2026. One of them (10%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.
How much do households in Graves County, KY spend on personal care products and services?
About $10.7M a year, or $757 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 10 spas and skin care studios on map listings, it comes to $1.1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 14,139 households in Graves County and national spending patterns by income.
How does Graves County, KY compare with the U.S. for spas and skin care studios?
Graves County has 7.1 spas and skin care studios per 10,000 households, 38% below the U.S. rate of 11.5. Spending per studio is $1.1M, 22% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Graves County would have about 12, against 10 on map listings. There is one business with payroll in the industry for every 4,713 households, against one for every 4,055 across the U.S.
How fast is Graves County, KY growing?
Population estimates put Graves County at 37,050 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 14,139 households. Median household income in Graves County is $50,772, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Graves County scores 42 for spas and skin care studios (lower middle), #1,180 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Graves County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Graves County
Screening a site or an acquisition in Graves County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Graves County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.