Beauty and personal care · Metro area · Kentucky
Spas and skin care studios in the Bowling Green, KY metro area
Competitor counts, household spending and official business counts for spas and skin care studios in the Bowling Green, KY metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #66 of 387 scored metro areas
#1 of 6 scored metro areas based in Kentucky
- Listings
- 55
- 8 chain locations (15%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $59.9M
- On personal care products and services · $817 a household
- Spending per listing
- $1.1M
- 24% above the U.S.
- Listings per 10k households
- 7.5
- 35% below the U.S.
- Population, 2025
- 197,180
- +9.5% since 2020
See the spas and skin care studios around any address in the Bowling Green metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bowling Green metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Bowling Green metro area spend about $59.9M a year on personal care products and services, or $817 per household, 19% below the U.S. average. Spread across 55 spas and skin care studios, that is $1.1M per studio, 24% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The Bowling Green metro area has 55 spas and skin care studios on map listings as of September 2026. Of those, 8 are chain locations, or 15%, against 10% across the U.S. That is 7.5 per 10,000 households, 35% below the U.S. rate of 11.5.
In 2023, official counts showed 11 businesses with payroll in the Bowling Green metro area classed as other personal care services. That is one for every 6,668 households, against one for every 4,055 across the U.S.
Between 2020 and 2025, the population of the Bowling Green metro area grew 9.5%, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in the Bowling Green metro area is 64 (upper middle), #66 of 387 scored metro areas and #1 of 6 scored metro areas based in Kentucky. That puts it in the top quarter of metro areas.
How the Bowling Green metro area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bowling Green metro area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 8.3 | 11.5 |
| Spending per listing | $1.1M | $1M | $876K |
| Households per official establishment | 6,668 | 5,969 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.2% | +29.8% |
| Population growth, 2020–2025 | +9.5% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $817 | $833 | $1,005 |
| Median household income | $63,328 | $63,726 | $80,734 |
| Groundwork market score | 64 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 56
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 558 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Bowling Green metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bowling Green metro area
- Population, 2025 estimate
- 197,180+9.5% since 2020
- Households
- 73,344
- Median age
- 36.9
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 1,614 sq. mi.
- People per square mile
- 116
- Median household income
- $63,328+27.4% vs. 2015–2019, before inflation
- Average household income
- $85,606
- Median home value
- $233,700
- Jobs located here
- 78,351
- Daytime population
- 187,870Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bowling Green metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Bowling Green metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Kentucky
Every Kentucky market ranked →The highest-scoring metro areas in Kentucky for spas and skin care studios, numbered among those based in Kentucky (a market based in another state is listed without a number), with the Bowling Green metro area marked.
Top metro areas in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cincinnati, OH-KY-IN | 75 | 701 | 7.7 | $1.3M | +2.7% | #17 of 387 |
| 1Bowling Green, KY | 64 | 55 | 7.5 | $1.1M | +9.5% | #66 of 387 |
| 2Louisville/Jefferson County, KY-IN | 56 | 465 | 8.3 | $1.1M | +2.9% | #134 of 387 |
| 3Owensboro, KY | 49 | 37 | 8.2 | $1M | +1.3% | #195 of 387 |
| Huntington-Ashland, WV-KY-OH | 46 | 112 | 7.4 | $1.1M | −2.6% | #226 of 387 |
| 4Elizabethtown, KY | 40 | 48 | 9.5 | $898K | +2.4% | #281 of 387 |
| Clarksville, TN-KY | 40 | 135 | 10.8 | $780K | +8.5% | #285 of 387 |
| 5Paducah, KY-IL | 30 | 49 | 11.7 | $716K | −1.2% | #363 of 387 |
| 6Lexington-Fayette, KY | 30 | 271 | 12.5 | $715K | +3.4% | #364 of 387 |
Other business types in the Bowling Green metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons55
- Barbershops42
- Nail salons59
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Bowling Green, KY metro area?
Map listings as of September 2026 show 55 spas and skin care studios in the Bowling Green metro area. 8 of them (15%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 11 businesses with payroll classed as other personal care services in 2023.
How much do households in the Bowling Green, KY metro area spend on personal care products and services?
About $59.9M a year, or $817 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 55 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 73,344 households in the Bowling Green metro area and national spending patterns by income.
How does the Bowling Green, KY metro area compare with the U.S. for spas and skin care studios?
The Bowling Green metro area has 7.5 spas and skin care studios per 10,000 households, 35% below the U.S. rate of 11.5. Spending per studio is $1.1M, 24% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Bowling Green metro area would have about 68, against 55 on map listings. There is one business with payroll in the industry for every 6,668 households, against one for every 4,055 across the U.S.
How fast is the Bowling Green, KY metro area growing?
Population estimates put the Bowling Green metro area at 197,180 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 73,344 households. The median household income in the Bowling Green metro area is $63,328 a year, 22% below the U.S. median of $80,734. That rose 27.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bowling Green metro area scores 64 for spas and skin care studios (upper middle), #66 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bowling Green metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Bowling Green metro area
Screening a site or an acquisition in the Bowling Green metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bowling Green metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.