Groundwork

Beauty and personal care · County · Kentucky

Spas and skin care studios in Pulaski County, KY

The spas and skin care studios in Pulaski County, KY, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #1,257 of 1,769 scored counties
#29 of 59 scored counties in Kentucky

Listings
27
3 chain locations (11%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$19.6M
On personal care products and services · $746 a household
Spending per listing
$724K
17% below the U.S.
Listings per 10k households
10.3
10% below the U.S.
Population, 2025
67,384
+3.5% since 2020

See the spas and skin care studios around any address in Pulaski County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 27 spas and skin care studios in Pulaski County. Chain locations make up 11% of them, against 10% across the U.S. Per 10,000 households, that is 10.3, 10% below the U.S. rate of 11.5.

At $746 per household (26% below the U.S. average), households in Pulaski County spend about $19.6M a year on personal care products and services. Spread across 27 spas and skin care studios, that is $724K per studio, 17% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

In 2023, official counts showed 4 businesses with payroll in Pulaski County classed as other personal care services. That is one for every 6,553 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as other personal care services in Pulaski County.

Population estimates put the population change in Pulaski County from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). For spas and skin care studios, Pulaski County has a Groundwork market score of 40 (lower middle): #1,257 of 1,769 scored counties and #29 of 59 scored counties in Kentucky.

How Pulaski County compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Pulaski County, KY compared with Kentucky and the U.S.
MeasurePulaski CountyKentuckyU.S.
Listings per 10k households10.38.311.5
Spending per listing$724K$1M$876K
Households per official establishment6,5535,9694,055
Official establishment growth, 2019–2023n/a+20.2%+29.8%
Population growth, 2020–2025+3.5%+2.2%+3.1%
Spending per household on personal care products and services$746$833$1,005
Median household income$51,898$63,726$80,734
Groundwork market score4051

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 4
Employees, 2023
12
Annual payroll, 2023
$206K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
273 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as other personal care services in Pulaski County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Pulaski County

Population, 2025 estimate
67,384+3.5% since 2020
Households
26,210
Median age
42.9
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
658 sq. mi.
People per square mile
100
Median household income
$51,898+29.8% vs. 2015–2019, before inflation
Average household income
$71,241
Median home value
$166,900
Jobs located here
25,101
Daytime population
66,566Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pulaski County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Kentucky

Every Kentucky market ranked →

The highest-scoring counties in Kentucky for spas and skin care studios, numbered among those based in Kentucky, with Pulaski County marked.

Top counties in Kentucky

Counties in Kentucky ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oldham County, KY86156.5$1.8M+4.9%#28 of 1,769
2Shelby County, KY7994.9$1.9M+6.2%#72 of 1,769
3Scott County, KY72177.5$1.3M+8.2%#182 of 1,769
4Meade County, KY6854.5$2M+2.2%#258 of 1,769
5Boone County, KY67448.6$1.2M+6.5%#309 of 1,769
6Bullitt County, KY66175.4$1.7M+5.0%#322 of 1,769
7Franklin County, KY64114.8$1.7M+2.0%#385 of 1,769
8Logan County, KY6354.5$1.7M+4.2%#411 of 1,769
9Grant County, KY6355.4$1.5M+4.7%#413 of 1,769
10Campbell County, KY63348.7$1.1M+2.5%#425 of 1,769
29Pulaski County, KY402710.3$724K+3.5%#1,257 of 1,769

Other business types in Pulaski County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Pulaski County, KY?

There are 27 spas and skin care studios on map listings in Pulaski County as of September 2026. 3 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.

How much do households in Pulaski County, KY spend on personal care products and services?

About $19.6M a year, or $746 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 27 spas and skin care studios on map listings, it comes to $724K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 26,210 households in Pulaski County and national spending patterns by income.

How does Pulaski County, KY compare with the U.S. for spas and skin care studios?

Pulaski County has 10.3 spas and skin care studios per 10,000 households, 10% below the U.S. rate of 11.5. Spending per studio is $724K, 17% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Pulaski County would have about 22, against 27 on map listings. There is one business with payroll in the industry for every 6,553 households, against one for every 4,055 across the U.S.

How fast is Pulaski County, KY growing?

Population estimates put Pulaski County at 67,384 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 26,210 households. Median household income in Pulaski County is $51,898, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pulaski County scores 40 for spas and skin care studios (lower middle), #1,257 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pulaski County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Pulaski County

Screening a site or an acquisition in Pulaski County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.