Beauty and personal care · Metro area · Hawaii
Salons, barbers and spas in the Kahului-Wailuku, HI metro area
How the Kahului-Wailuku, HI metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #364 of 387 scored metro areas
#2 of 2 scored metro areas based in Hawaii
- Listings
- 342
- 29 chain locations (8%)
- Official establishments
- 96
- +43.3% since 2019
- Household spending a year
- $63.3M
- On personal care products and services · $1,133 a household
- Spending per listing
- $185K
- 13% below the U.S.
- Listings per 10k households
- 61.2
- 30% above the U.S.
- Population, 2025
- 160,674
- −2.5% since 2020
See the salons, barbers and spas around any address in the Kahului-Wailuku metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kahului-Wailuku metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Kahului-Wailuku metro area has a Groundwork market score of 30 (lower middle): #364 of 387 scored metro areas and #2 of 2 scored metro areas based in Hawaii. That puts it in the bottom quarter of metro areas.
Household spending on personal care products and services in the Kahului-Wailuku metro area comes to about $63.3M a year: $1,133 per household, 13% above the U.S. average. That is about $185K of household spending for each business on map listings, 13% below the U.S. figure of $213K.
The Kahului-Wailuku metro area has 342 salons, barbers and spas on map listings as of September 2026. 29 of them (8%) are chain locations, against 15% across the U.S. That is 61.2 per 10,000 households, 30% above the U.S. rate of 47.2.
Official counts show 96 businesses with payroll classed as personal care services in the Kahului-Wailuku metro area in 2023, up 43.3% from 2019. That is one for every 582 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $80K have gone to businesses classed as personal care services in the Kahului-Wailuku metro area. Between 2020 and 2025, the population of the Kahului-Wailuku metro area declined 2.5%, against +3.1% for the U.S.
How the Kahului-Wailuku metro area compares
The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kahului-Wailuku metro area | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 61.2 | 42.1 | 47.2 |
| Spending per listing | $185K | $272K | $213K |
| Households per official establishment | 582 | 778 | 804 |
| Official establishment growth, 2019–2023 | +43.3% | +9.5% | +14.1% |
| Population growth, 2020–2025 | −2.5% | −1.3% | +3.1% |
| Spending per household on personal care products and services | $1,133 | $1,143 | $1,005 |
| Median household income | $97,109 | $100,389 | $80,734 |
| Groundwork market score | 30 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 96+43.3% over the period
- Employees, 2023
- 283
- Annual payroll, 2023
- $7.9M
- One-person businesses, 2023
- 777Businesses with no payroll
- Map listings, September 2026
- 34229 chain locations
- Listings at the U.S. rate for this spending
- 298The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $80K
SBA-backed loans to businesses classed as personal care services in the Kahului-Wailuku metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kahului-Wailuku metro area
- Population, 2025 estimate
- 160,674−2.5% since 2020
- Households
- 55,881
- Median age
- 43.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,174 sq. mi.
- People per square mile
- 140
- Median household income
- $97,109+20.0% vs. 2015–2019, before inflation
- Average household income
- $131,604
- Median home value
- $904,700
- Jobs located here
- 75,580
- Daytime population
- 133,418Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kahului-Wailuku metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Kahului-Wailuku metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Hawaii
Every Hawaii market ranked →The highest-scoring metro areas in Hawaii for salons, barbers and spas, numbered among those based in Hawaii, with the Kahului-Wailuku metro area marked.
Top metro areas in Hawaii
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Urban Honolulu, HI | 58 | 1,354 | 40.0 | $294K | −2.3% | #102 of 387 |
| 2Kahului-Wailuku, HI | 30 | 342 | 61.2 | $185K | −2.5% | #364 of 387 |
Other business types in the Kahului-Wailuku metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas30
- Hair salons36
- Barbershops73
- Nail salons43
- Spas and skin care20
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Kahului-Wailuku, HI metro area?
Map listings as of September 2026 show 342 salons, barbers and spas in the Kahului-Wailuku metro area. 29 of them (8%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 96 businesses with payroll classed as personal care services in 2023, up 43.3% from 2019. Another 777 one-person businesses have no payroll, by official counts.
How much do households in the Kahului-Wailuku, HI metro area spend on personal care products and services?
About $63.3M a year, or $1,133 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 342 salons, barbers and spas on map listings, it comes to $185K per business. It is estimated from the incomes of the 55,881 households in the Kahului-Wailuku metro area and national spending patterns by income.
How does the Kahului-Wailuku, HI metro area compare with the U.S. for salons, barbers and spas?
The Kahului-Wailuku metro area has 61.2 salons, barbers and spas per 10,000 households, 30% above the U.S. rate of 47.2. Spending per business is $185K, 13% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Kahului-Wailuku metro area would have about 298, against 342 on map listings. There is one business with payroll in the industry for every 582 households, against one for every 804 across the U.S. The official count rose 43.3% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Kahului-Wailuku, HI metro area growing?
Population estimates put the Kahului-Wailuku metro area at 160,674 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 55,881 households. The median household income in the Kahului-Wailuku metro area is $97,109 a year, 20% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kahului-Wailuku metro area scores 30 for salons, barbers and spas (lower middle), #364 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kahului-Wailuku metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Kahului-Wailuku metro area
Screening a site or an acquisition in the Kahului-Wailuku metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kahului-Wailuku metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.