Beauty and personal care · County · Delaware
Salons, barbers and spas in Sussex County, DE
Competitor counts, household spending and official business counts for salons, barbers and spas in Sussex County, DE, set against other counties and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #615 of 2,385 scored counties
#1 of 3 scored counties in Delaware
- Listings
- 347
- 60 chain locations (17%)
- Official establishments
- 121
- +24.7% since 2019
- Household spending a year
- $100.1M
- On personal care products and services · $940 a household
- Spending per listing
- $288K
- 36% above the U.S.
- Listings per 10k households
- 32.6
- 31% below the U.S.
- Population, 2025
- 277,140
- +16.1% since 2020
See the salons, barbers and spas around any address in Sussex County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sussex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 347 salons, barbers and spas in Sussex County. Chain locations make up 17% of them, against 15% across the U.S. That comes to 32.6 for every 10,000 households, 31% below the U.S. rate of 47.2.
At $940 per household (6% below the U.S. average), households in Sussex County spend about $100.1M a year on personal care products and services. That is about $288K of household spending for each business on map listings, 36% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Sussex County was 121 in 2023, up 24.7% from 2019. That is one for every 880 households, against one for every 804 across the U.S. Official counts list 682 one-person businesses without payroll. Since fiscal 2022, 10 SBA-backed loans worth $575K have gone to businesses classed as personal care services in Sussex County.
Population estimates show Sussex County grew 16.1% from 2020 to 2025, faster than the U.S. (+3.1%). Sussex County scores 61 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #615 of 2,385 scored counties and #1 of 3 scored counties in Delaware.
How Sussex County compares
The same measures for Delaware and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sussex County | Delaware | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.6 | 39.3 | 47.2 |
| Spending per listing | $288K | $245K | $213K |
| Households per official establishment | 880 | 707 | 804 |
| Official establishment growth, 2019–2023 | +24.7% | +17.6% | +14.1% |
| Population growth, 2020–2025 | +16.1% | +6.9% | +3.1% |
| Spending per household on personal care products and services | $940 | $964 | $1,005 |
| Median household income | $81,497 | $84,954 | $80,734 |
| Groundwork market score | 61 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 97 → 121+24.7% over the period
- Employees, 2023
- 678
- Annual payroll, 2023
- $23.7M
- One-person businesses, 2023
- 682Businesses with no payroll
- Map listings, September 2026
- 34760 chain locations
- Listings at the U.S. rate for this spending
- 471The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 10
- Amount
- $575K
SBA-backed loans to businesses classed as personal care services in Sussex County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sussex County
- Population, 2025 estimate
- 277,140+16.1% since 2020
- Households
- 106,441
- Median age
- 49.6
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 936 sq. mi.
- People per square mile
- 273
- Median household income
- $81,497+29.0% vs. 2015–2019, before inflation
- Average household income
- $109,287
- Median home value
- $382,600
- Jobs located here
- 85,870
- Daytime population
- 239,628Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sussex County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Sussex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Delaware
Every Delaware market ranked →The highest-scoring counties in Delaware for salons, barbers and spas, numbered among those based in Delaware, with Sussex County marked.
Top counties in Delaware
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, DE | 61 | 347 | 32.6 | $288K | +16.1% | #615 of 2,385 |
| 2New Castle County, DE | 46 | 934 | 41.7 | $240K | +3.0% | #1,404 of 2,385 |
| 3Kent County, DE | 42 | 300 | 42.0 | $211K | +6.8% | #1,634 of 2,385 |
Other business types in Sussex County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons69
- Barbershops83
- Nail salons63
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Sussex County, DE?
There are 347 salons, barbers and spas on map listings in Sussex County as of September 2026. 60 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 121 businesses with payroll classed as personal care services in 2023, up 24.7% from 2019. Official counts also show 682 one-person businesses without payroll.
How much do households in Sussex County, DE spend on personal care products and services?
About $100.1M a year, or $940 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 347 salons, barbers and spas on map listings, it comes to $288K per business. It is estimated from the incomes of the 106,441 households in Sussex County and national spending patterns by income.
How does Sussex County, DE compare with the U.S. for salons, barbers and spas?
Sussex County has 32.6 salons, barbers and spas per 10,000 households, 31% below the U.S. rate of 47.2. Spending per business is $288K, 36% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Sussex County would have about 471, against 347 on map listings. There is one business with payroll in the industry for every 880 households, against one for every 804 across the U.S. The official count rose 24.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is Sussex County, DE growing?
Population estimates put Sussex County at 277,140 people in 2025, up 16.1% since 2020, faster than the U.S. (+3.1%). It has 106,441 households. Median household income in Sussex County is $81,497, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sussex County scores 61 for salons, barbers and spas (upper middle), #615 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sussex County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Sussex County
Screening a site or an acquisition in Sussex County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sussex County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.