State profile · 56 business types

Pennsylvania market data

How Pennsylvania compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025: 13,059,432; +0.5% since 2020
Households: 5,274,853
Median household income: $77,971; +26.3% vs. 2015–2019, before inflation
Median home value: $254,500
Jobs located here: 5,901,664

A site report maps the competitors on map listings around any address in Pennsylvania by name and distance, and the households and spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Pennsylvania has an estimated 13,059,432 people and 5,274,853 households. Population estimates show Pennsylvania grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Pennsylvania is $77,971, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.

Relative to the U.S., household spending in Pennsylvania runs highest on clothing, shoes and related services (an index of 110, where 100 is the U.S. average) and lowest on pets (71).

By the Groundwork market score, Pennsylvania’s highest ranks among the 50 states and DC are for real estate businesses (#3), real estate agents and brokers (#3) and property management companies (#3).

Against the U.S., map listings per household run highest for funeral homes (62% above the U.S. rate) and lowest for oil change and quick-lube shops (43% below the U.S. rate).

All 56 business types in Pennsylvania

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Pennsylvania: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	52,828	100.2	91	$397K	22,254	61	#14 of 51
Sit-down restaurants	28,334	53.7	88	$740K	9,433	56	#18 of 51
Fast food and sandwich shops	5,801	11.0	83	$3.6M	9,802	62	#15 of 51
Pizza	5,451	10.3	129	$3.8M	9,802	38	#41 of 51
Coffee shops and cafes	4,524	8.6	78	$4.6M	2,906	60	#17 of 51
Bakeries and dessert shops	5,464	10.4	106	$3.8M	3,277	38	#40 of 51
Groceries and convenience
Grocery and convenience stores	9,999	19.0	102	$3.6M	4,058	52	#20 of 51
Grocery stores	3,776	7.2	106	$9.4M	2,543	48	#29 of 51
Convenience stores	4,064	7.7	96	$8.7M	1,515	55	#22 of 51
Auto
Auto repair and car care	19,060	36.1	101	$232K	8,285	20	#50 of 51
Auto repair shops	12,201	23.1	107	$362K	6,559	14	#50 of 51
Collision repair and body shops	1,776	3.4	110	$2.5M	1,532	17	#48 of 51
Car washes and detailing	1,968	3.7	97	$2.2M	628	36	#40 of 51
Tire shops	1,775	3.4	89	$2.5M	700	35	#42 of 51
Oil change and quick lube	208	0.4	57	$21.2M	210	55	#21 of 50
Gas stations	3,828	7.3	67	$2.7M	3,643	46	#29 of 51
Insurance agencies	7,072	13.4	86	$1.1M	4,773	31	#42 of 51
Beauty and personal care
Salons, barbers and spas	21,257	40.3	85	$249K	8,198	45	#35 of 51
Hair salons	11,462	21.7	93	$462K	4,846	37	#44 of 51
Barbershops	2,520	4.8	91	$2.1M	301	40	#36 of 51
Nail salons	2,804	5.3	88	$1.9M	1,846	35	#44 of 51
Spas and skin care	4,045	7.7	67	$1.3M	1,095	63	#8 of 51
Fitness and classes
Gyms, studios and classes	7,311	13.9	93	$668K	2,876	49	#25 of 51
Gyms	3,636	6.9	91	$1.3M	1,637	50	#25 of 51
Yoga, Pilates and fitness studios	1,087	2.1	88	$4.5M	1,637	47	#34 of 51
Martial arts and dance studios	2,588	4.9	100	$1.9M	1,239	45	#34 of 51
Health care
Doctors, dentists and clinics	48,967	92.8	110	$129K	17,735	25	#49 of 51
Dentists and orthodontists	5,893	11.2	85	$1.1M	4,649	44	#31 of 51
Primary care and pediatrics	4,495	8.5	118	$1.4M	8,257	27	#45 of 51
Urgent care and walk-in clinics	247	0.5	100	$25.6M	252	47	#29 of 50
Chiropractors	3,009	5.7	106	$2.1M	1,680	33	#43 of 51
Physical therapy	3,328	6.3	117	$1.9M	2,085	31	#41 of 51
Optometrists and eye care	2,317	4.4	107	$2.7M	812	33	#43 of 51
Pets
Pet businesses	5,541	10.5	101	$616K	2,641	24	#47 of 51
Veterinarians	1,644	3.1	94	$2.1M	1,270	31	#40 of 51
Pet grooming and boarding	2,047	3.9	108	$1.7M	986	22	#46 of 51
Pet stores	1,110	2.1	105	$3.1M	385	18	#47 of 51
Child care
Child care and preschools	3,274	6.2	107	$941K	3,823	42	#34 of 51
Clothing and laundry
Clothing, shoes and laundry	10,755	20.4	88	$1.1M	4,201	68	#9 of 51
Clothing and shoe stores	7,237	13.7	85	$1.7M	3,369	72	#6 of 51
Laundromats	981	1.9	119	$12.2M	309	43	#34 of 51
Dry cleaners	578	1.1	85	$20.7M	523	50	#27 of 51
Home services
Home repair trades	6,211	11.8	95	$2.7M	7,780	63	#12 of 51
HVAC and plumbing	3,039	5.8	92	$5.5M	4,154	62	#14 of 51
Electricians	1,432	2.7	108	$11.6M	2,750	57	#20 of 51
Roofing and gutters	1,740	3.3	92	$9.6M	876	59	#17 of 51
Lawn, cleaning and pest control	4,398	8.3	99	$1.5M	8,250	42	#29 of 51
Landscaping and lawn care	2,902	5.5	115	$2.3M	5,179	31	#36 of 51
House cleaning	980	1.9	86	$6.9M	2,648	51	#23 of 51
Pest control	516	1.0	71	$13.1M	423	55	#18 of 51
Real estate
Real estate	13,355	25.3	66	165 (index)	7,013	76	#3 of 51
Real estate agents and brokers	10,759	20.4	67	162 (index)	3,092	74	#3 of 51
Property management	999	1.9	63	172 (index)	1,896	72	#3 of 51
Mortgage brokers and lenders	1,323	2.5	58	185 (index)	678	67	#10 of 51
Home inspectors	274	0.5	83	133 (index)	240	61	#13 of 50
Funeral services
Funeral homes	1,780	3.4	162	$457K	966	28	#42 of 51

Markets in Pennsylvania

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Pennsylvania growing?

Population estimates put Pennsylvania at 13,059,432 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 5,274,853 households. Median household income rose 26.3% from the 2015–2019 survey, before inflation.

How much do households in Pennsylvania spend?

Households in Pennsylvania spend about $95.3B a year on rent and homeowner costs, $35.5B on groceries and $21B on food away from home. Set against the U.S., households in Pennsylvania spend the most on clothing, shoes and related services (an index of 110, where 100 is the U.S. average) and the least on pets (71).

Which business types rank highest in Pennsylvania?

Among the 50 states and DC, Pennsylvania ranks highest for real estate businesses (#3), real estate agents and brokers (#3) and property management companies (#3) by the Groundwork market score.

How does Pennsylvania compare with the U.S.?

The median household income in Pennsylvania is $77,971 a year, 3% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $254,500, against $332,700 for the U.S. For its number of households, Pennsylvania has the most map listings, relative to the U.S., for funeral homes (62% above the U.S. rate) and the fewest for oil change and quick-lube shops (43% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pennsylvania. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

Screening a site or an acquisition in Pennsylvania?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans

Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.