Small-town market profile · Pennsylvania
Bloomsburg-Berwick, PA area market data
Population, household spending and competition for 56 business types in the Bloomsburg-Berwick area, each scored against other small-town markets.
- Population, 2025
- 66,193
- +2.3% since 2020
- Households
- 26,350
- Median household income
- $64,644
- Median home value
- $206,200
- Jobs located here
- 24,251
- Highest market score
- 84
- Clothing and shoe stores, #14 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Bloomsburg-Berwick area by name and distance, and the households and spending within reach. Or open the report at the center of the Bloomsburg-Berwick area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 66,193 people live in the Bloomsburg-Berwick area, in 26,350 households. Between 2020 and 2025, the population of the Bloomsburg-Berwick area grew 2.3%, slower than the U.S. (+3.1%). The median household income in the Bloomsburg-Berwick area is $64,644 a year, 20% below the U.S. median of $80,734.
Set against the U.S., households in the Bloomsburg-Berwick area spend the most on groceries (an index of 99, where 100 is the U.S. average) and the least on pets (61).
The highest Groundwork market scores in the Bloomsburg-Berwick area are for clothing and shoe stores (84); real estate agents and brokers (82); and clothing, shoe and laundry businesses (82). The Bloomsburg-Berwick area ranks #14 of 536 scored small-town markets for clothing and shoe stores.
The Bloomsburg-Berwick area is made up of one county, Columbia County. For its number of households, the Bloomsburg-Berwick area has the most map listings, relative to the U.S., for pet stores (90% above the U.S. rate) and the fewest for dentists and orthodontists (63% below the U.S. rate).
All 56 business types in the Bloomsburg-Berwick area
Highest Groundwork market score first. Each score compares the Bloomsburg-Berwick area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 84 | #14 of 536 | 18 | 6.8 | $2.9M | 229 | 8 |
| Real estate agents and brokers | 82 | #3 of 533 | 36 | 13.7 | Index only | 219 | 6 |
| Clothing, shoes and laundry | 82 | #20 of 536 | 33 | 12.5 | $1.6M | 180 | 8 |
| Real estate | 80 | #10 of 536 | 46 | 17.5 | Index only | 216 | 13 |
| Electricians | 79 | #4 of 295 | 7 | 2.7 | $10.5M | 87 | 9 |
| Roofing and gutters | 77 | #18 of 288 | 7 | 2.7 | $10.5M | 124 | Under 3 |
| Home repair trades | 75 | #27 of 526 | 29 | 11.0 | $2.5M | 104 | 27 |
| Grocery stores | 75 | #45 of 506 | 15 | 5.7 | $11M | 118 | 10 |
| HVAC and plumbing | 73 | #36 of 476 | 15 | 5.7 | $4.9M | 103 | 18 |
| Convenience stores | 73 | #67 of 529 | 25 | 9.5 | $6.6M | 83 | 6 |
| Martial arts and dance studios | 70 | #50 of 378 | 8 | 3.0 | $2.3M | 115 | 3 |
| Property management | 69 | #25 of 180 | 7 | 2.7 | Index only | 111 | 6 |
| Funeral homes | 69 | #66 of 365 | 8 | 3.0 | $543K | 80 | 7 |
| Barbershops | 67 | #87 of 377 | 9 | 3.4 | $2.6M | 137 | Under 3 |
| Grocery and convenience stores | 67 | #112 of 538 | 61 | 23.1 | $2.7M | 80 | 16 |
| Dentists and orthodontists | 65 | #116 of 526 | 13 | 4.9 | $2.2M | 219 | 19 |
| Child care and preschools | 64 | #116 of 454 | 10 | 3.8 | $1.2M | 116 | 19 |
| Collision repair and body shops | 63 | #100 of 387 | 7 | 2.7 | $3.3M | 108 | 6 |
| Coffee shops and cafes | 61 | #147 of 529 | 18 | 6.8 | $5M | 136 | 15 |
| Spas and skin care | 58 | #165 of 504 | 18 | 6.8 | $1.3M | 148 | 5 |
| Veterinarians | 55 | #164 of 398 | 8 | 3.0 | $1.8M | 67 | 4 |
| Nail salons | 53 | #183 of 387 | 12 | 4.6 | $1.9M | 116 | 5 |
| Insurance agencies | 52 | #249 of 537 | 33 | 12.5 | $1.3M | 106 | 19 |
| Physical therapy | 51 | #201 of 400 | 10 | 3.8 | $2.8M | 116 | 11 |
| Gyms | 51 | #244 of 506 | 18 | 6.8 | $1M | 79 | 7 |
| Gas stations | 51 | #266 of 536 | 34 | 12.9 | $1.6M | 69 | 27 |
| Car washes and detailing | 49 | #224 of 441 | 10 | 3.8 | $2.3M | 93 | 6 |
| Bakeries and dessert shops | 48 | #278 of 507 | 23 | 8.7 | $3.9M | 95 | 15 |
| Primary care and pediatrics | 47 | #258 of 458 | 14 | 5.3 | $2M | 112 | 52 |
| Yoga, Pilates and fitness studios | 46 | #69 of 112 | 8 | 3.0 | $2.3M | 57 | 7 |
| Lawn, cleaning and pest control | 46 | #269 of 481 | 18 | 6.8 | $1.7M | 99 | 37 |
| Auto repair and car care | 45 | #320 of 538 | 97 | 36.8 | $241K | 90 | 47 |
| Salons, barbers and spas | 45 | #330 of 538 | 99 | 37.6 | $235K | 111 | 29 |
| Gyms, studios and classes | 45 | #340 of 535 | 34 | 12.9 | $547K | 83 | 10 |
| Tire shops | 44 | #267 of 431 | 13 | 4.9 | $1.8M | 72 | 6 |
| Optometrists and eye care | 43 | #262 of 400 | 14 | 5.3 | $2M | 64 | 5 |
| Sit-down restaurants | 42 | #349 of 538 | 144 | 54.6 | $630K | 95 | 58 |
| Restaurants and cafes | 42 | #355 of 538 | 274 | 104.0 | $331K | 89 | 127 |
| Hair salons | 41 | #369 of 538 | 60 | 22.8 | $388K | 90 | 18 |
| Landscaping and lawn care | 40 | #269 of 399 | 14 | 5.3 | $2.1M | 73 | 27 |
| Doctors, dentists and clinics | 40 | #364 of 538 | 165 | 62.6 | $169K | 111 | 97 |
| Fast food and sandwich shops | 39 | #373 of 537 | 45 | 17.1 | $2M | 66 | 53 |
| Auto repair shops | 39 | #384 of 538 | 64 | 24.3 | $365K | 82 | 35 |
| Pizza | 38 | #384 of 520 | 31 | 11.8 | $2.9M | 58 | 53 |
| Chiropractors | 33 | #356 of 426 | 21 | 8.0 | $1.3M | 56 | 10 |
| Pet stores | 27 | #191 of 220 | 10 | 3.8 | $1.5M | 32 | 3 |
| Pet businesses | 23 | #505 of 527 | 39 | 14.8 | $374K | 43 | 15 |
| Pet grooming and boarding | 22 | #363 of 387 | 13 | 4.9 | $1.1M | 44 | 8 |
| Pest control | Not scored | Not scored | 4 | 1.5 | $7.5M | 73 | 5 |
| Laundromats | Not scored | Not scored | 3 | 1.1 | $17.5M | 140 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $26.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.8 | $11.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Bloomsburg-Berwick area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.4M | $887 | 93 |
| Gasoline and other fuels | $55.7M | $2,115 | 81 |
| Food away from home | $90.8M | $3,445 | 85 |
| Groceries | $164.4M | $6,238 | 99 |
| Personal care products and services | $23.3M | $884 | 88 |
| Child care and other personal services | $11.6M | $440 | 76 |
| Memberships, classes and admissions | $18.6M | $705 | 72 |
| Medical and dental services | $28M | $1,061 | 82 |
| Pets | $14.6M | $554 | 61 |
| Clothing, shoes and related services | $52.4M | $1,988 | 97 |
| Vehicle insurance | $44M | $1,671 | 85 |
| Home repairs, maintenance and insurance | $73.2M | $2,777 | 92 |
| Lawn care, cleaning and other household services | $30M | $1,139 | 81 |
| Rent and homeowner costs | $430.4M | $16,333 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bloomsburg-Berwick area
- Population, 2025 estimate
- 66,193+2.3% since 2020
- Households
- 26,350
- Median age
- 42.1
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 483 sq. mi.
- People per square mile
- 135
- Median household income
- $64,644
- Average household income
- $81,045
- Median home value
- $206,200
- Jobs located here
- 24,251
- Daytime population
- 61,393Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bloomsburg-Berwick area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bloomsburg-Berwick area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bloomsburg-Berwick area 1
- Columbia County, PA65,362 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the Bloomsburg-Berwick, PA area growing?
Population estimates put the Bloomsburg-Berwick area at 66,193 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 26,350 households.
How much do households in the Bloomsburg-Berwick, PA area spend?
Households in the Bloomsburg-Berwick area spend about $430.4M a year on rent and homeowner costs, $164.4M on groceries and $90.8M on food away from home. Relative to the U.S., household spending in the Bloomsburg-Berwick area runs highest on groceries (an index of 99, where 100 is the U.S. average) and lowest on pets (61).
Which business types have the highest market scores in the Bloomsburg-Berwick, PA area?
Of the business types scored in the Bloomsburg-Berwick area, clothing and shoe stores (84); real estate agents and brokers (82); and clothing, shoe and laundry businesses (82) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #14 of 536 scored small-town markets.
How does the Bloomsburg-Berwick, PA area compare with the U.S.?
Median household income in the Bloomsburg-Berwick area is $64,644, 20% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $206,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet stores (90% above the U.S. rate) and lowest for dentists and orthodontists (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Bloomsburg-Berwick area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bloomsburg-Berwick area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in the Bloomsburg-Berwick area?
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The button opens the report at the center of the Bloomsburg-Berwick area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.