County profile · Pennsylvania
Northumberland County, PA market data
How Northumberland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 89,920
- −1.8% since 2020
- Households
- 37,886
- Median household income
- $60,583
- +24.5% vs. 2015–2019, before inflation
- Median home value
- $162,400
- Jobs located here
- 27,386
- Highest market score
- 78
- Real estate agents and brokers, #43 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Northumberland County by name and distance, and the households and spending within reach. Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Northumberland County has an estimated 89,920 people and 37,886 households. Population estimates show Northumberland County declined 1.8% from 2020 to 2025, against +3.1% for the U.S. Median household income in Northumberland County is $60,583, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.
Relative to the U.S., household spending in Northumberland County runs highest on groceries (an index of 98, where 100 is the U.S. average, so still below it) and lowest on pets (60).
Of the business types scored in Northumberland County, real estate agents and brokers (78), real estate businesses (77) and clothing and shoe stores (77) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #43 of 2,176 scored counties.
Northumberland County is part of the Sunbury area. Against the U.S., map listings per household run highest for funeral homes (2.4 times the U.S. rate) and lowest for real estate agents and brokers (86% below the U.S. rate).
All 56 business types in Northumberland County
Highest Groundwork market score first. Each score compares Northumberland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 78 | #43 of 2,176 | 16 | 4.2 | Index only | 700 | 6 |
| Real estate | 77 | #62 of 2,229 | 23 | 6.1 | Index only | 613 | 14 |
| Clothing and shoe stores | 77 | #188 of 2,087 | 17 | 4.5 | $4.4M | 343 | 4 |
| Clothing, shoes and laundry | 76 | #207 of 2,210 | 32 | 8.4 | $2.3M | 263 | 4 |
| Property management | 70 | #140 of 910 | 5 | 1.3 | Index only | 220 | 5 |
| HVAC and plumbing | 66 | #298 of 1,707 | 18 | 4.8 | $5.8M | 121 | 18 |
| Home repair trades | 63 | #447 of 2,057 | 35 | 9.2 | $3M | 122 | 41 |
| Gyms, studios and classes | 63 | #483 of 2,088 | 30 | 7.9 | $852K | 129 | 4 |
| Coffee shops and cafes | 63 | #494 of 2,063 | 22 | 5.8 | $5.8M | 157 | 8 |
| Fast food and sandwich shops | 63 | #596 of 2,222 | 28 | 7.4 | $4.6M | 150 | 50 |
| Electricians | 62 | #300 of 1,160 | 6 | 1.6 | $17.3M | 144 | 19 |
| Dentists and orthodontists | 61 | #519 of 1,886 | 15 | 4.0 | $2.6M | 268 | 20 |
| Roofing and gutters | 60 | #363 of 1,177 | 11 | 2.9 | $9.4M | 112 | 4 |
| Gyms | 60 | #519 of 1,792 | 18 | 4.8 | $1.4M | 109 | 4 |
| Spas and skin care | 57 | #599 of 1,769 | 16 | 4.2 | $2.1M | 235 | Under 3 |
| Nail salons | 56 | #495 of 1,328 | 10 | 2.6 | $3.3M | 197 | Under 3 |
| Landscaping and lawn care | 56 | #548 of 1,493 | 12 | 3.2 | $3.5M | 121 | 18 |
| Lawn, cleaning and pest control | 56 | #628 of 1,771 | 19 | 5.0 | $2.2M | 133 | 28 |
| Optometrists and eye care | 54 | #578 of 1,302 | 11 | 2.9 | $3.6M | 115 | 4 |
| Restaurants and cafes | 54 | #996 of 2,405 | 286 | 75.5 | $448K | 121 | 121 |
| Primary care and pediatrics | 52 | #764 of 1,656 | 11 | 2.9 | $3.6M | 202 | 51 |
| Sit-down restaurants | 51 | #1,113 of 2,405 | 137 | 36.2 | $934K | 141 | 63 |
| Collision repair and body shops | 50 | #651 of 1,327 | 9 | 2.4 | $3.5M | 113 | 7 |
| Tire shops | 50 | #775 of 1,530 | 12 | 3.2 | $2.6M | 104 | 4 |
| Martial arts and dance studios | 49 | #690 of 1,334 | 10 | 2.6 | $2.6M | 127 | Under 3 |
| Pizza | 48 | #1,112 of 2,090 | 30 | 7.9 | $4.3M | 84 | 50 |
| Convenience stores | 48 | #1,200 of 2,261 | 43 | 11.3 | $5.4M | 69 | 11 |
| Salons, barbers and spas | 48 | #1,264 of 2,385 | 125 | 33.0 | $264K | 124 | 22 |
| Child care and preschools | 47 | #906 of 1,611 | 23 | 6.1 | $693K | 69 | 13 |
| Bakeries and dessert shops | 47 | #1,037 of 1,889 | 32 | 8.4 | $4M | 97 | 8 |
| Insurance agencies | 47 | #1,210 of 2,272 | 35 | 9.2 | $1.7M | 135 | 25 |
| Gas stations | 47 | #1,301 of 2,358 | 30 | 7.9 | $2.5M | 105 | 37 |
| Chiropractors | 44 | #899 of 1,490 | 16 | 4.2 | $2.5M | 103 | 9 |
| Grocery stores | 43 | #1,253 of 2,070 | 29 | 7.7 | $8.1M | 87 | 19 |
| Grocery and convenience stores | 43 | #1,477 of 2,402 | 91 | 24.0 | $2.6M | 76 | 30 |
| Doctors, dentists and clinics | 42 | #1,564 of 2,394 | 163 | 43.0 | $243K | 159 | 102 |
| Pet grooming and boarding | 39 | #985 of 1,461 | 10 | 2.6 | $2M | 81 | 7 |
| Pet businesses | 39 | #1,556 of 2,200 | 29 | 7.7 | $707K | 80 | 16 |
| Hair salons | 39 | #1,679 of 2,339 | 80 | 21.1 | $412K | 96 | 18 |
| Funeral homes | 37 | #1,057 of 1,472 | 19 | 5.0 | $325K | 48 | 9 |
| Veterinarians | 36 | #1,060 of 1,485 | 10 | 2.6 | $2M | 75 | 9 |
| Barbershops | 32 | #1,067 of 1,356 | 19 | 5.0 | $1.7M | 92 | Under 3 |
| Auto repair and car care | 31 | #1,989 of 2,401 | 139 | 36.7 | $225K | 84 | 52 |
| Laundromats | 24 | #678 of 785 | 11 | 2.9 | $6.7M | 54 | Under 3 |
| Physical therapy | 24 | #1,285 of 1,422 | 21 | 5.5 | $1.9M | 78 | 18 |
| Auto repair shops | 24 | #2,172 of 2,378 | 85 | 22.4 | $368K | 83 | 45 |
| Car washes and detailing | 17 | #1,384 of 1,451 | 18 | 4.8 | $1.7M | 69 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.1 | $10.6M | 104 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 0.8 | $14.2M | 222 | 10 |
| Pet stores | Not scored | Not scored | 3 | 0.8 | $6.8M | 151 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.5 | $12.8M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $39.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Northumberland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $31.3M | $827 | 86 |
| Gasoline and other fuels | $74.9M | $1,977 | 76 |
| Food away from home | $128M | $3,379 | 83 |
| Groceries | $234.3M | $6,184 | 98 |
| Personal care products and services | $33M | $870 | 87 |
| Child care and other personal services | $15.9M | $421 | 72 |
| Memberships, classes and admissions | $25.6M | $674 | 69 |
| Medical and dental services | $39.5M | $1,043 | 81 |
| Pets | $20.5M | $541 | 60 |
| Clothing, shoes and related services | $74M | $1,953 | 95 |
| Vehicle insurance | $59.3M | $1,565 | 80 |
| Home repairs, maintenance and insurance | $103.7M | $2,738 | 91 |
| Lawn care, cleaning and other household services | $42.6M | $1,123 | 79 |
| Rent and homeowner costs | $610.9M | $16,125 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Northumberland County
- Population, 2025 estimate
- 89,920−1.8% since 2020
- Households
- 37,886
- Median age
- 44.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 458 sq. mi.
- People per square mile
- 198
- Median household income
- $60,583+24.5% vs. 2015–2019, before inflation
- Average household income
- $78,529
- Median home value
- $162,400
- Jobs located here
- 27,386
- Daytime population
- 78,297Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Northumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Northumberland County, PA growing?
Population estimates put Northumberland County at 89,920 people in 2025, down 1.8% since 2020, against +3.1% for the U.S. It has 37,886 households. Median household income rose 24.5% from the 2015–2019 survey, before inflation.
How much do households in Northumberland County, PA spend?
Households in Northumberland County spend about $610.9M a year on rent and homeowner costs, $234.3M on groceries and $128M on food away from home. Set against the U.S., households in Northumberland County spend the most on groceries (an index of 98, where 100 is the U.S. average, so still below it) and the least on pets (60).
Which business types have the highest market scores in Northumberland County, PA?
The highest Groundwork market scores in Northumberland County are for real estate agents and brokers (78), real estate businesses (77) and clothing and shoe stores (77). Northumberland County ranks #43 of 2,176 scored counties for real estate agents and brokers.
How does Northumberland County, PA compare with the U.S.?
The median household income in Northumberland County is $60,583 a year, 25% below the U.S. median of $80,734. The population fell 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,400, against $332,700 for the U.S. For its number of households, Northumberland County has the most map listings, relative to the U.S., for funeral homes (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (86% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Northumberland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Northumberland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Northumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.