County profile · Pennsylvania
Northampton County, PA market data
How Northampton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 324,411
- +3.7% since 2020
- Households
- 122,624
- Median household income
- $89,184
- +26.6% vs. 2015–2019, before inflation
- Median home value
- $308,600
- Jobs located here
- 123,291
- Highest market score
- 83
- Mortgage brokers and lenders, #18 of 887 scored counties
A site report maps the competitors on map listings around any address in Northampton County by name and distance, and the households and spending within reach. Or open the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Northampton County has an estimated 324,411 people and 122,624 households. Between 2020 and 2025, the population of Northampton County grew 3.7%, faster than the U.S. (+3.1%). Median household income in Northampton County is $89,184, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
Relative to the U.S., household spending in Northampton County runs highest on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and lowest on pets (76).
Of the business types scored in Northampton County, mortgage brokers and lenders (83), electricians (83) and roofing and gutter companies (83) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #18 of 887 scored counties.
Northampton County is part of the Allentown-Bethlehem-Easton metro area. Against the U.S., map listings per household run highest for funeral homes (43% above the U.S. rate) and lowest for property management companies (73% below the U.S. rate).
All 56 business types in Northampton County
Highest Groundwork market score first. Each score compares Northampton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 83 | #18 of 887 | 24 | 2.0 | Index only | 246 | 11 |
| Electricians | 83 | #33 of 1,160 | 26 | 2.1 | $15.6M | 130 | 50 |
| Roofing and gutters | 83 | #34 of 1,177 | 35 | 2.9 | $11.6M | 137 | 12 |
| Clothing and shoe stores | 82 | #130 of 2,087 | 114 | 9.3 | $2.6M | 201 | 40 |
| Property management | 81 | #21 of 910 | 10 | 0.8 | Index only | 415 | 42 |
| Convenience stores | 78 | #224 of 2,261 | 92 | 7.5 | $9.3M | 118 | 31 |
| Clothing, shoes and laundry | 77 | #192 of 2,210 | 186 | 15.2 | $1.6M | 178 | 58 |
| Pest control | 76 | #41 of 699 | 10 | 0.8 | $16.5M | 162 | 6 |
| Grocery and convenience stores | 75 | #298 of 2,402 | 225 | 18.3 | $3.8M | 113 | 78 |
| Grocery stores | 75 | #300 of 2,070 | 76 | 6.2 | $11.3M | 121 | 47 |
| Home repair trades | 74 | #128 of 2,057 | 140 | 11.4 | $2.9M | 119 | 176 |
| Fast food and sandwich shops | 73 | #281 of 2,222 | 129 | 10.5 | $4M | 131 | 227 |
| Laundromats | 70 | #157 of 785 | 22 | 1.8 | $13.3M | 106 | 7 |
| Real estate agents and brokers | 70 | #222 of 2,176 | 253 | 20.6 | Index only | 167 | 70 |
| Dry cleaners | 69 | #78 of 507 | 15 | 1.2 | $19.5M | 124 | 11 |
| Tire shops | 69 | #311 of 1,530 | 41 | 3.3 | $2.8M | 111 | 9 |
| HVAC and plumbing | 67 | #279 of 1,707 | 79 | 6.4 | $5.1M | 108 | 114 |
| Gyms | 67 | #302 of 1,792 | 94 | 7.7 | $1.3M | 100 | 33 |
| Real estate | 67 | #312 of 2,229 | 297 | 24.2 | Index only | 179 | 153 |
| Home inspectors | 66 | #82 of 415 | 10 | 0.8 | Index only | 88 | 6 |
| Funeral homes | 66 | #338 of 1,472 | 37 | 3.0 | $578K | 85 | 22 |
| Spas and skin care | 66 | #341 of 1,769 | 115 | 9.4 | $1.1M | 129 | 23 |
| Coffee shops and cafes | 65 | #439 of 2,063 | 114 | 9.3 | $4.5M | 122 | 71 |
| Gas stations | 63 | #615 of 2,358 | 93 | 7.6 | $2.8M | 117 | 104 |
| Urgent care and walk-in clinics | 62 | #85 of 325 | 7 | 0.6 | $22.1M | 90 | 6 |
| House cleaning | 62 | #200 of 847 | 24 | 2.0 | $6.9M | 108 | 57 |
| Physical therapy | 61 | #423 of 1,422 | 76 | 6.2 | $2M | 85 | 25 |
| Barbershops | 61 | #434 of 1,356 | 77 | 6.3 | $1.7M | 90 | 6 |
| Optometrists and eye care | 60 | #429 of 1,302 | 52 | 4.2 | $3M | 95 | 19 |
| Primary care and pediatrics | 60 | #521 of 1,656 | 83 | 6.8 | $1.9M | 105 | 138 |
| Child care and preschools | 60 | #542 of 1,611 | 77 | 6.3 | $999K | 100 | 91 |
| Pizza | 60 | #662 of 2,090 | 126 | 10.3 | $4.1M | 81 | 227 |
| Car washes and detailing | 59 | #492 of 1,451 | 46 | 3.8 | $2.5M | 98 | 17 |
| Pet grooming and boarding | 59 | #517 of 1,461 | 40 | 3.3 | $2.1M | 83 | 15 |
| Yoga, Pilates and fitness studios | 57 | #253 of 777 | 36 | 2.9 | $3.4M | 84 | 33 |
| Nail salons | 57 | #486 of 1,328 | 67 | 5.5 | $1.9M | 116 | 37 |
| Veterinarians | 55 | #614 of 1,485 | 36 | 2.9 | $2.3M | 86 | 27 |
| Restaurants and cafes | 55 | #978 of 2,405 | 1,334 | 108.8 | $387K | 104 | 579 |
| Collision repair and body shops | 53 | #589 of 1,327 | 37 | 3.0 | $3.1M | 100 | 34 |
| Sit-down restaurants | 53 | #1,046 of 2,405 | 720 | 58.7 | $718K | 108 | 279 |
| Chiropractors | 52 | #685 of 1,490 | 68 | 5.5 | $2.3M | 95 | 45 |
| Gyms, studios and classes | 52 | #976 of 2,088 | 207 | 16.9 | $593K | 90 | 71 |
| Lawn, cleaning and pest control | 51 | #818 of 1,771 | 112 | 9.1 | $1.5M | 88 | 203 |
| Pet businesses | 51 | #1,051 of 2,200 | 121 | 9.9 | $697K | 79 | 52 |
| Auto repair and car care | 51 | #1,186 of 2,401 | 427 | 34.8 | $266K | 99 | 181 |
| Martial arts and dance studios | 49 | #718 of 1,334 | 77 | 6.3 | $1.6M | 79 | 38 |
| Hair salons | 48 | #1,284 of 2,339 | 303 | 24.7 | $429K | 100 | 143 |
| Landscaping and lawn care | 47 | #797 of 1,493 | 78 | 6.4 | $2.1M | 72 | 140 |
| Bakeries and dessert shops | 47 | #1,052 of 1,889 | 157 | 12.8 | $3.3M | 79 | 84 |
| Insurance agencies | 47 | #1,230 of 2,272 | 158 | 12.9 | $1.3M | 103 | 96 |
| Dentists and orthodontists | 46 | #1,099 of 1,886 | 143 | 11.7 | $1.1M | 110 | 119 |
| Salons, barbers and spas | 46 | #1,414 of 2,385 | 576 | 47.0 | $226K | 106 | 210 |
| Auto repair shops | 45 | #1,440 of 2,378 | 272 | 22.2 | $418K | 94 | 147 |
| Doctors, dentists and clinics | 44 | #1,498 of 2,394 | 1,027 | 83.8 | $150K | 99 | 352 |
| Pet stores | 35 | #714 of 974 | 33 | 2.7 | $2.6M | 56 | 10 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.1 | $113.6M | Too few | 3 |
Household spending in Northampton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $113.6M | $926 | 97 |
| Gasoline and other fuels | $260.4M | $2,124 | 82 |
| Food away from home | $516.8M | $4,214 | 104 |
| Groceries | $857.8M | $6,996 | 111 |
| Personal care products and services | $130M | $1,060 | 106 |
| Child care and other personal services | $76.9M | $627 | 108 |
| Memberships, classes and admissions | $122.8M | $1,001 | 102 |
| Medical and dental services | $154.5M | $1,260 | 98 |
| Pets | $84.3M | $687 | 76 |
| Clothing, shoes and related services | $291.8M | $2,380 | 116 |
| Vehicle insurance | $204.3M | $1,666 | 85 |
| Home repairs, maintenance and insurance | $406.3M | $3,314 | 110 |
| Lawn care, cleaning and other household services | $165.3M | $1,348 | 95 |
| Rent and homeowner costs | $2.3B | $18,822 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Northampton County
- Population, 2025 estimate
- 324,411+3.7% since 2020
- Households
- 122,624
- Median age
- 42.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 370 sq. mi.
- People per square mile
- 862
- Median household income
- $89,184+26.6% vs. 2015–2019, before inflation
- Average household income
- $115,853
- Median home value
- $308,600
- Jobs located here
- 123,291
- Daytime population
- 291,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Northampton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Northampton County, PA growing?
Population estimates put Northampton County at 324,411 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 122,624 households. Median household income rose 26.6% from the 2015–2019 survey, before inflation.
How much do households in Northampton County, PA spend?
Households in Northampton County spend about $2.3B a year on rent and homeowner costs, $857.8M on groceries and $516.8M on food away from home. Set against the U.S., households in Northampton County spend the most on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and the least on pets (76).
Which business types have the highest market scores in Northampton County, PA?
The highest Groundwork market scores in Northampton County are for mortgage brokers and lenders (83), electricians (83) and roofing and gutter companies (83). Northampton County ranks #18 of 887 scored counties for mortgage brokers and lenders.
How does Northampton County, PA compare with the U.S.?
The median household income in Northampton County is $89,184 a year, 10% above the U.S. median of $80,734. The population rose 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $308,600, against $332,700 for the U.S. For its number of households, Northampton County has the most map listings, relative to the U.S., for funeral homes (43% above the U.S. rate) and the fewest for property management companies (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Northampton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Northampton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Northampton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.