Small-town market profile · Pennsylvania
Hermitage, PA area market data
Population, household spending and competition for 56 business types in the Hermitage area, each scored against other small-town markets.
- Population, 2025
- 107,860
- −2.4% since 2020
- Households
- 46,524
- Median household income
- $59,976
- Median home value
- $164,000
- Jobs located here
- 42,473
- Highest market score
- 74
- Property management, #11 of 180 scored small-town markets
A site report maps the competitors on map listings around any address in the Hermitage area by name and distance, and the households and spending within reach. Or open the report at the center of the Hermitage area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 107,860 people live in the Hermitage area, in 46,524 households. Between 2020 and 2025, the population of the Hermitage area declined 2.4%, against +3.1% for the U.S. The median household income in the Hermitage area is $59,976 a year, 26% below the U.S. median of $80,734.
Set against the U.S., households in the Hermitage area spend the most on groceries (an index of 98, where 100 is the U.S. average, so still below it) and the least on pets (59).
The highest Groundwork market scores in the Hermitage area are for property management companies (74), real estate businesses (73) and real estate agents and brokers (72). The Hermitage area ranks #11 of 180 scored small-town markets for property management companies.
The Hermitage area is made up of one county, Mercer County. For its number of households, the Hermitage area has the most map listings, relative to the U.S., for funeral homes (2.7 times the U.S. rate) and the fewest for real estate businesses (68% below the U.S. rate).
All 56 business types in the Hermitage area
Highest Groundwork market score first. Each score compares the Hermitage area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Property management | 74 | #11 of 180 | 5 | 1.1 | Index only | 269 | 5 |
| Real estate | 73 | #37 of 536 | 57 | 12.3 | Index only | 303 | 23 |
| Real estate agents and brokers | 72 | #38 of 533 | 48 | 10.3 | Index only | 286 | 13 |
| Grocery and convenience stores | 68 | #100 of 538 | 89 | 19.1 | $3.2M | 95 | 22 |
| Convenience stores | 67 | #109 of 529 | 37 | 8.0 | $7.7M | 98 | 10 |
| Electricians | 65 | #55 of 295 | 11 | 2.4 | $11.5M | 96 | 21 |
| HVAC and plumbing | 65 | #87 of 476 | 22 | 4.7 | $5.8M | 121 | 32 |
| Laundromats | 64 | #38 of 150 | 8 | 1.7 | $11.3M | 91 | Under 3 |
| Child care and preschools | 63 | #121 of 454 | 20 | 4.3 | $982K | 98 | 15 |
| Grocery stores | 63 | #127 of 506 | 33 | 7.1 | $8.7M | 93 | 12 |
| Gyms | 62 | #123 of 506 | 23 | 4.9 | $1.4M | 105 | 6 |
| Spas and skin care | 62 | #127 of 504 | 25 | 5.4 | $1.6M | 184 | 5 |
| Yoga, Pilates and fitness studios | 60 | #32 of 112 | 7 | 1.5 | $4.5M | 110 | 6 |
| Martial arts and dance studios | 53 | #166 of 378 | 17 | 3.7 | $1.8M | 91 | 3 |
| Gas stations | 53 | #231 of 536 | 38 | 8.2 | $2.3M | 98 | 41 |
| Gyms, studios and classes | 53 | #239 of 535 | 47 | 10.1 | $667K | 101 | 9 |
| Barbershops | 51 | #191 of 377 | 16 | 3.4 | $2.5M | 134 | Under 3 |
| Nail salons | 50 | #206 of 387 | 17 | 3.7 | $2.4M | 142 | 8 |
| Tire shops | 49 | #222 of 431 | 14 | 3.0 | $2.6M | 105 | 7 |
| Car washes and detailing | 48 | #231 of 441 | 16 | 3.4 | $2.3M | 92 | 4 |
| Restaurants and cafes | 48 | #276 of 538 | 420 | 90.3 | $373K | 101 | 177 |
| Coffee shops and cafes | 48 | #282 of 529 | 35 | 7.5 | $4.5M | 121 | 21 |
| Sit-down restaurants | 47 | #299 of 538 | 204 | 43.8 | $768K | 116 | 81 |
| Home repair trades | 47 | #302 of 526 | 66 | 14.2 | $1.9M | 79 | 62 |
| Fast food and sandwich shops | 46 | #312 of 537 | 64 | 13.8 | $2.4M | 80 | 72 |
| Pizza | 41 | #345 of 520 | 46 | 9.9 | $3.4M | 67 | 72 |
| Funeral homes | 40 | #246 of 365 | 26 | 5.6 | $305K | 45 | 12 |
| Pet stores | 39 | #163 of 220 | 9 | 1.9 | $2.8M | 62 | 4 |
| Optometrists and eye care | 39 | #299 of 400 | 20 | 4.3 | $2.4M | 77 | 8 |
| Lawn, cleaning and pest control | 39 | #330 of 481 | 27 | 5.8 | $1.9M | 115 | 61 |
| Insurance agencies | 37 | #377 of 537 | 51 | 11.0 | $1.4M | 109 | 39 |
| Salons, barbers and spas | 37 | #410 of 538 | 153 | 32.9 | $263K | 124 | 61 |
| Dentists and orthodontists | 34 | #408 of 526 | 38 | 8.2 | $1.3M | 129 | 40 |
| Hair salons | 34 | #443 of 538 | 92 | 19.8 | $438K | 102 | 46 |
| Roofing and gutters | 33 | #238 of 288 | 33 | 7.1 | $3.8M | 45 | 9 |
| Landscaping and lawn care | 30 | #343 of 399 | 24 | 5.2 | $2.2M | 74 | 41 |
| Clothing, shoes and laundry | 30 | #442 of 536 | 133 | 28.6 | $682K | 77 | 77 |
| Bakeries and dessert shops | 30 | #450 of 507 | 52 | 11.2 | $3M | 73 | 21 |
| Clothing and shoe stores | 29 | #451 of 536 | 104 | 22.4 | $872K | 69 | 73 |
| Chiropractors | 23 | #410 of 426 | 29 | 6.2 | $1.7M | 70 | 20 |
| Collision repair and body shops | 21 | #369 of 387 | 16 | 3.4 | $2.3M | 75 | 20 |
| Auto repair and car care | 20 | #507 of 538 | 191 | 41.1 | $193K | 72 | 78 |
| Physical therapy | 19 | #384 of 400 | 32 | 6.9 | $1.5M | 63 | 23 |
| Auto repair shops | 18 | #518 of 538 | 116 | 24.9 | $318K | 72 | 61 |
| Pet grooming and boarding | 16 | #374 of 387 | 22 | 4.7 | $1.1M | 45 | 11 |
| Primary care and pediatrics | 15 | #445 of 458 | 55 | 11.8 | $880K | 49 | 106 |
| Veterinarians | 14 | #394 of 398 | 19 | 4.1 | $1.3M | 49 | 18 |
| Doctors, dentists and clinics | 12 | #534 of 538 | 520 | 111.8 | $93K | 61 | 197 |
| Pet businesses | 10 | #523 of 527 | 61 | 13.1 | $412K | 47 | 33 |
| Dry cleaners | Not scored | Not scored | 4 | 0.9 | $22.7M | 145 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 0.9 | Index only | 479 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 0.6 | $17.3M | 170 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $24.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 17 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Hermitage area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $36.9M | $794 | 83 |
| Gasoline and other fuels | $88.5M | $1,902 | 73 |
| Food away from home | $156.7M | $3,368 | 83 |
| Groceries | $286.7M | $6,162 | 98 |
| Personal care products and services | $40.3M | $866 | 86 |
| Child care and other personal services | $19.6M | $422 | 73 |
| Memberships, classes and admissions | $31.3M | $674 | 69 |
| Medical and dental services | $48.4M | $1,040 | 81 |
| Pets | $25.1M | $540 | 59 |
| Clothing, shoes and related services | $90.7M | $1,950 | 95 |
| Vehicle insurance | $69.9M | $1,502 | 77 |
| Home repairs, maintenance and insurance | $126.9M | $2,727 | 90 |
| Lawn care, cleaning and other household services | $52M | $1,119 | 79 |
| Rent and homeowner costs | $748M | $16,079 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hermitage area
- Population, 2025 estimate
- 107,860−2.4% since 2020
- Households
- 46,524
- Median age
- 45.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 673 sq. mi.
- People per square mile
- 162
- Median household income
- $59,976
- Average household income
- $79,358
- Median home value
- $164,000
- Jobs located here
- 42,473
- Daytime population
- 106,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hermitage area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hermitage area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hermitage area 1
- Mercer County, PA109,257 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the Hermitage, PA area growing?
Population estimates put the Hermitage area at 107,860 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 46,524 households.
How much do households in the Hermitage, PA area spend?
Households in the Hermitage area spend about $748M a year on rent and homeowner costs, $286.7M on groceries and $156.7M on food away from home. Relative to the U.S., household spending in the Hermitage area runs highest on groceries (an index of 98, where 100 is the U.S. average, so still below it) and lowest on pets (59).
Which business types have the highest market scores in the Hermitage, PA area?
Of the business types scored in the Hermitage area, property management companies (74), real estate businesses (73) and real estate agents and brokers (72) have the highest Groundwork market scores. For property management companies, that ranks #11 of 180 scored small-town markets.
How does the Hermitage, PA area compare with the U.S.?
Median household income in the Hermitage area is $59,976, 26% below the U.S. median of $80,734. The population fell 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.7 times the U.S. rate) and lowest for real estate businesses (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Hermitage area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hermitage area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in the Hermitage area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hermitage area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.