Small-town market profile · Pennsylvania
Huntingdon, PA area market data
How the Huntingdon area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 43,001
- −2.4% since 2020
- Households
- 16,341
- Median household income
- $65,557
- +26.9% vs. 2015–2019, before inflation
- Median home value
- $183,200
- Jobs located here
- 12,439
- Highest market score
- 80
- Clothing, shoes and laundry, #30 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Huntingdon area by name and distance, and the households and spending within reach. Or open the report at the center of the Huntingdon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Huntingdon area has an estimated 43,001 people and 16,341 households. Population estimates show the Huntingdon area declined 2.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Huntingdon area is $65,557, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.9%, before inflation.
Relative to the U.S., household spending in the Huntingdon area runs highest on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and lowest on pets (62).
Of the business types scored in the Huntingdon area, clothing, shoe and laundry businesses (80); clothing and shoe stores (79); and real estate businesses (76) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #30 of 536 scored small-town markets.
The Huntingdon area is made up of one county, Huntingdon County. Against the U.S., map listings per household run highest for convenience stores (61% above the U.S. rate) and lowest for real estate businesses (78% below the U.S. rate).
All 56 business types in the Huntingdon area
Highest Groundwork market score first. Each score compares the Huntingdon area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 80 | #30 of 536 | 10 | 6.1 | $3.3M | 371 | 3 |
| Clothing and shoe stores | 79 | #30 of 536 | 7 | 4.3 | $4.7M | 367 | 3 |
| Real estate | 76 | #23 of 536 | 14 | 8.6 | Index only | 444 | 8 |
| Real estate agents and brokers | 74 | #25 of 533 | 13 | 8.0 | Index only | 380 | 5 |
| Home repair trades | 72 | #36 of 526 | 12 | 7.3 | $3.8M | 158 | 19 |
| Grocery stores | 69 | #76 of 506 | 8 | 4.9 | $12.9M | 138 | 6 |
| Restaurants and cafes | 66 | #107 of 538 | 122 | 74.7 | $466K | 126 | 55 |
| Grocery and convenience stores | 66 | #117 of 538 | 34 | 20.8 | $3M | 89 | 8 |
| Fast food and sandwich shops | 66 | #120 of 537 | 15 | 9.2 | $3.8M | 124 | 23 |
| HVAC and plumbing | 65 | #86 of 476 | 7 | 4.3 | $6.6M | 138 | 13 |
| Coffee shops and cafes | 63 | #118 of 529 | 9 | 5.5 | $6.3M | 171 | 6 |
| Bakeries and dessert shops | 59 | #156 of 507 | 10 | 6.1 | $5.7M | 137 | 6 |
| Sit-down restaurants | 59 | #172 of 538 | 65 | 39.8 | $875K | 132 | 26 |
| Funeral homes | 57 | #133 of 365 | 7 | 4.3 | $431K | 64 | 4 |
| Dentists and orthodontists | 57 | #201 of 526 | 9 | 5.5 | $1.9M | 198 | 10 |
| Insurance agencies | 57 | #204 of 537 | 15 | 9.2 | $2M | 160 | 13 |
| Salons, barbers and spas | 55 | #208 of 538 | 39 | 23.9 | $375K | 176 | 13 |
| Gyms, studios and classes | 54 | #225 of 535 | 18 | 11.0 | $644K | 97 | 3 |
| Chiropractors | 53 | #187 of 426 | 7 | 4.3 | $2.5M | 105 | 3 |
| Gas stations | 53 | #229 of 536 | 11 | 6.7 | $3.5M | 145 | 20 |
| Nail salons | 51 | #196 of 387 | 6 | 3.7 | $2.4M | 146 | Under 3 |
| Pizza | 51 | #245 of 520 | 15 | 9.2 | $3.8M | 75 | 23 |
| Hair salons | 50 | #273 of 538 | 25 | 15.3 | $584K | 136 | 11 |
| Convenience stores | 47 | #315 of 529 | 21 | 12.9 | $4.9M | 62 | Under 3 |
| Lawn, cleaning and pest control | 45 | #275 of 481 | 8 | 4.9 | $2.3M | 140 | 24 |
| Primary care and pediatrics | 45 | #276 of 458 | 12 | 7.3 | $1.5M | 82 | 11 |
| Auto repair and car care | 45 | #326 of 538 | 72 | 44.1 | $221K | 82 | 20 |
| Physical therapy | 44 | #247 of 400 | 5 | 3.1 | $3.5M | 146 | 8 |
| Doctors, dentists and clinics | 41 | #361 of 538 | 111 | 67.9 | $158K | 103 | 32 |
| Landscaping and lawn care | 39 | #273 of 399 | 6 | 3.7 | $3.1M | 107 | 18 |
| Gyms | 39 | #372 of 506 | 14 | 8.6 | $828K | 64 | 3 |
| Collision repair and body shops | 36 | #299 of 387 | 8 | 4.9 | $2M | 65 | 4 |
| Veterinarians | 32 | #320 of 398 | 5 | 3.1 | $1.8M | 67 | 5 |
| Pet grooming and boarding | 32 | #321 of 387 | 6 | 3.7 | $1.5M | 60 | 3 |
| Auto repair shops | 30 | #461 of 538 | 49 | 30.0 | $325K | 73 | 19 |
| Optometrists and eye care | 22 | #373 of 400 | 9 | 5.5 | $1.9M | 62 | Under 3 |
| Pet businesses | 18 | #516 of 527 | 21 | 12.9 | $435K | 50 | 8 |
| Pet stores | 10 | #214 of 220 | 5 | 3.1 | $1.8M | 40 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 2.4 | $3.7M | 194 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.4 | $4M | 158 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.4 | $11.5M | 136 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 2.4 | $3.7M | 417 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 1.8 | $2.4M | 239 | 11 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.8 | $3.9M | 191 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $16.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.2 | $8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.6 | $46M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $18.8M | Too few | 6 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $18.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $17.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $11.6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Huntingdon area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.9M | $975 | 102 |
| Gasoline and other fuels | $38M | $2,325 | 90 |
| Food away from home | $56.9M | $3,481 | 86 |
| Groceries | $102.8M | $6,293 | 100 |
| Personal care products and services | $14.6M | $894 | 89 |
| Child care and other personal services | $7.2M | $440 | 76 |
| Memberships, classes and admissions | $11.6M | $709 | 72 |
| Medical and dental services | $17.5M | $1,071 | 83 |
| Pets | $9.1M | $559 | 62 |
| Clothing, shoes and related services | $32.7M | $2,000 | 97 |
| Vehicle insurance | $30M | $1,838 | 94 |
| Home repairs, maintenance and insurance | $46M | $2,817 | 93 |
| Lawn care, cleaning and other household services | $18.8M | $1,150 | 81 |
| Rent and homeowner costs | $269.2M | $16,475 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Huntingdon area
- Population, 2025 estimate
- 43,001−2.4% since 2020
- Households
- 16,341
- Median age
- 44.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 875 sq. mi.
- People per square mile
- 50
- Median household income
- $65,557+26.9% vs. 2015–2019, before inflation
- Average household income
- $82,223
- Median home value
- $183,200
- Jobs located here
- 12,439
- Daytime population
- 39,299Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Huntingdon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Huntingdon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Huntingdon area 1
- Huntingdon County, PA43,653 people
Other markets based in Pennsylvania 12
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area6,272,014 people
- Pittsburgh, PA metro area2,439,940 people
- Allentown-Bethlehem-Easton, PA-NJ metro area873,603 people
- Harrisburg-Carlisle, PA metro area604,155 people
- Scranton–Wilkes-Barre, PA metro area569,788 people
- Lancaster, PA metro area557,931 people
- York-Hanover, PA metro area462,924 people
- Reading, PA metro area433,015 people
- Erie, PA metro area269,052 people
- State College, PA metro area158,576 people
- Chambersburg, PA metro area157,379 people
- Lebanon, PA metro area144,186 people
Questions
How fast is the Huntingdon, PA area growing?
Population estimates put the Huntingdon area at 43,001 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 16,341 households. Median household income rose 26.9% from the 2015–2019 survey, before inflation.
How much do households in the Huntingdon, PA area spend?
Households in the Huntingdon area spend about $269.2M a year on rent and homeowner costs, $102.8M on groceries and $56.9M on food away from home. Set against the U.S., households in the Huntingdon area spend the most on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and the least on pets (62).
Which business types have the highest market scores in the Huntingdon, PA area?
The highest Groundwork market scores in the Huntingdon area are for clothing, shoe and laundry businesses (80); clothing and shoe stores (79); and real estate businesses (76). The Huntingdon area ranks #30 of 536 scored small-town markets for clothing, shoe and laundry businesses.
How does the Huntingdon, PA area compare with the U.S.?
The median household income in the Huntingdon area is $65,557 a year, 19% below the U.S. median of $80,734. The population fell 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $183,200, against $332,700 for the U.S. For its number of households, the Huntingdon area has the most map listings, relative to the U.S., for convenience stores (61% above the U.S. rate) and the fewest for real estate businesses (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in the Huntingdon area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Huntingdon area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in the Huntingdon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Huntingdon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.