County profile · Pennsylvania
Cumberland County, PA market data
Population, household spending and competition for 56 business types in Cumberland County, each scored against other counties.
- Population, 2025
- 277,270
- +6.5% since 2020
- Households
- 106,427
- Median household income
- $87,494
- +22.8% vs. 2015–2019, before inflation
- Median home value
- $277,600
- Jobs located here
- 138,979
- Highest market score
- 88
- Roofing and gutters, #5 of 1,177 scored counties
A site report maps the competitors on map listings around any address in Cumberland County by name and distance, and the households and spending within reach. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 277,270 people live in Cumberland County, in 106,427 households. Population estimates put the population change in Cumberland County from 2020 to 2025 at +6.5%, faster than the U.S. (+3.1%). The median household income in Cumberland County is $87,494 a year, 8% above the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cumberland County spend the most on clothing, shoes and related services (an index of 115, where 100 is the U.S. average) and the least on pets (75).
The highest Groundwork market scores in Cumberland County are for roofing and gutter companies (88), convenience stores (88) and HVAC and plumbing companies (83). Cumberland County ranks #5 of 1,177 scored counties for roofing and gutter companies.
Cumberland County is part of the Harrisburg-Carlisle metro area. For its number of households, Cumberland County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (46% above the U.S. rate) and the fewest for gas stations (37% below the U.S. rate).
All 56 business types in Cumberland County
Highest Groundwork market score first. Each score compares Cumberland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 88 | #5 of 1,177 | 30 | 2.8 | $11.8M | 139 | 7 |
| Convenience stores | 88 | #62 of 2,261 | 76 | 7.1 | $9.8M | 124 | 16 |
| HVAC and plumbing | 83 | #42 of 1,707 | 66 | 6.2 | $5.3M | 112 | 57 |
| Home repair trades | 82 | #32 of 2,057 | 123 | 11.6 | $2.9M | 118 | 119 |
| Grocery and convenience stores | 82 | #152 of 2,402 | 193 | 18.1 | $3.9M | 114 | 56 |
| Electricians | 78 | #65 of 1,160 | 27 | 2.5 | $13.1M | 109 | 55 |
| Grocery stores | 76 | #280 of 2,070 | 71 | 6.7 | $10.5M | 113 | 40 |
| Funeral homes | 75 | #152 of 1,472 | 22 | 2.1 | $780K | 115 | 14 |
| Coffee shops and cafes | 74 | #214 of 2,063 | 91 | 8.6 | $4.9M | 132 | 50 |
| Property management | 73 | #113 of 910 | 33 | 3.1 | Index only | 109 | 26 |
| Optometrists and eye care | 72 | #173 of 1,302 | 40 | 3.8 | $3.3M | 106 | 11 |
| Clothing and shoe stores | 72 | #329 of 2,087 | 133 | 12.5 | $1.9M | 149 | 68 |
| Barbershops | 71 | #214 of 1,356 | 59 | 5.5 | $1.9M | 101 | 4 |
| Child care and preschools | 70 | #266 of 1,611 | 68 | 6.4 | $963K | 96 | 56 |
| Gas stations | 70 | #399 of 2,358 | 73 | 6.9 | $3.1M | 129 | 77 |
| Oil change and quick lube | 68 | #89 of 479 | 6 | 0.6 | $16.3M | 119 | 6 |
| Mortgage brokers and lenders | 68 | #141 of 887 | 40 | 3.8 | Index only | 128 | 17 |
| Chiropractors | 68 | #268 of 1,490 | 50 | 4.7 | $2.7M | 111 | 24 |
| Sit-down restaurants | 68 | #438 of 2,405 | 559 | 52.5 | $797K | 120 | 184 |
| Fast food and sandwich shops | 67 | #478 of 2,222 | 129 | 12.1 | $3.5M | 113 | 220 |
| Restaurants and cafes | 67 | #494 of 2,405 | 1,021 | 95.9 | $436K | 118 | 456 |
| Dry cleaners | 66 | #98 of 507 | 18 | 1.7 | $14M | 89 | 7 |
| Clothing, shoes and laundry | 66 | #501 of 2,210 | 216 | 20.3 | $1.2M | 132 | 85 |
| Laundromats | 65 | #209 of 785 | 18 | 1.7 | $14M | 112 | 10 |
| Landscaping and lawn care | 63 | #415 of 1,493 | 60 | 5.6 | $2.4M | 81 | 84 |
| Urgent care and walk-in clinics | 61 | #91 of 325 | 6 | 0.6 | $22.2M | 90 | 7 |
| Bakeries and dessert shops | 61 | #529 of 1,889 | 115 | 10.8 | $3.9M | 93 | 54 |
| Collision repair and body shops | 60 | #435 of 1,327 | 30 | 2.8 | $3.3M | 106 | 26 |
| Spas and skin care | 59 | #560 of 1,769 | 105 | 9.9 | $1.1M | 122 | 29 |
| Pest control | 58 | #255 of 699 | 20 | 1.9 | $7.1M | 70 | 8 |
| Tire shops | 57 | #604 of 1,530 | 37 | 3.5 | $2.6M | 106 | 21 |
| Pizza | 57 | #763 of 2,090 | 111 | 10.4 | $4M | 79 | 220 |
| Real estate agents and brokers | 56 | #769 of 2,176 | 353 | 33.2 | Index only | 104 | 82 |
| Martial arts and dance studios | 55 | #526 of 1,334 | 61 | 5.7 | $1.7M | 85 | 32 |
| Real estate | 54 | #889 of 2,229 | 427 | 40.1 | Index only | 108 | 163 |
| House cleaning | 52 | #371 of 847 | 23 | 2.2 | $6.2M | 97 | 75 |
| Lawn, cleaning and pest control | 52 | #787 of 1,771 | 103 | 9.7 | $1.4M | 83 | 167 |
| Gyms | 52 | #853 of 1,792 | 102 | 9.6 | $1M | 79 | 42 |
| Auto repair shops | 51 | #1,155 of 2,378 | 233 | 21.9 | $420K | 95 | 111 |
| Pet stores | 50 | #489 of 974 | 24 | 2.3 | $3M | 67 | 6 |
| Nail salons | 50 | #708 of 1,328 | 69 | 6.5 | $1.6M | 98 | 47 |
| Auto repair and car care | 50 | #1,246 of 2,401 | 392 | 36.8 | $250K | 93 | 157 |
| Dentists and orthodontists | 48 | #1,022 of 1,886 | 130 | 12.2 | $1M | 104 | 94 |
| Gyms, studios and classes | 47 | #1,231 of 2,088 | 200 | 18.8 | $525K | 79 | 74 |
| Hair salons | 47 | #1,334 of 2,339 | 284 | 26.7 | $396K | 92 | 133 |
| Salons, barbers and spas | 46 | #1,420 of 2,385 | 529 | 49.7 | $212K | 100 | 215 |
| Yoga, Pilates and fitness studios | 45 | #486 of 777 | 37 | 3.5 | $2.8M | 70 | 42 |
| Car washes and detailing | 44 | #891 of 1,451 | 56 | 5.3 | $1.7M | 69 | 18 |
| Primary care and pediatrics | 42 | #1,097 of 1,656 | 97 | 9.1 | $1.4M | 77 | 252 |
| Physical therapy | 41 | #960 of 1,422 | 74 | 7.0 | $1.8M | 75 | 58 |
| Insurance agencies | 41 | #1,425 of 2,272 | 146 | 13.7 | $1.2M | 96 | 111 |
| Veterinarians | 39 | #1,004 of 1,485 | 43 | 4.0 | $1.7M | 62 | 34 |
| Pet grooming and boarding | 37 | #1,039 of 1,461 | 45 | 4.2 | $1.6M | 63 | 29 |
| Pet businesses | 36 | #1,677 of 2,200 | 127 | 11.9 | $571K | 65 | 69 |
| Doctors, dentists and clinics | 35 | #1,911 of 2,394 | 1,192 | 112.0 | $112K | 73 | 446 |
| Home inspectors | Not scored | Not scored | 1 | 0.1 | Index only | Too few | 6 |
Household spending in Cumberland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $97.9M | $920 | 96 |
| Gasoline and other fuels | $224.9M | $2,113 | 81 |
| Food away from home | $445.5M | $4,186 | 103 |
| Groceries | $743.6M | $6,987 | 111 |
| Personal care products and services | $112.4M | $1,056 | 105 |
| Child care and other personal services | $65.5M | $615 | 106 |
| Memberships, classes and admissions | $105.1M | $987 | 100 |
| Medical and dental services | $133.2M | $1,251 | 97 |
| Pets | $72.6M | $682 | 75 |
| Clothing, shoes and related services | $251.3M | $2,361 | 115 |
| Vehicle insurance | $176.6M | $1,659 | 85 |
| Home repairs, maintenance and insurance | $352.6M | $3,313 | 110 |
| Lawn care, cleaning and other household services | $142.8M | $1,342 | 95 |
| Rent and homeowner costs | $2B | $18,785 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cumberland County
- Population, 2025 estimate
- 277,270+6.5% since 2020
- Households
- 106,427
- Median age
- 41.2
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 546 sq. mi.
- People per square mile
- 492
- Median household income
- $87,494+22.8% vs. 2015–2019, before inflation
- Average household income
- $112,877
- Median home value
- $277,600
- Jobs located here
- 138,979
- Daytime population
- 287,576Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Cumberland County, PA growing?
Population estimates put Cumberland County at 277,270 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 106,427 households. Against the 2015–2019 survey, median household income rose 22.8%, before inflation.
How much do households in Cumberland County, PA spend?
Households in Cumberland County spend about $2B a year on rent and homeowner costs, $743.6M on groceries and $445.5M on food away from home. Relative to the U.S., household spending in Cumberland County runs highest on clothing, shoes and related services (an index of 115, where 100 is the U.S. average) and lowest on pets (75).
Which business types have the highest market scores in Cumberland County, PA?
Of the business types scored in Cumberland County, roofing and gutter companies (88), convenience stores (88) and HVAC and plumbing companies (83) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #5 of 1,177 scored counties.
How does Cumberland County, PA compare with the U.S.?
Median household income in Cumberland County is $87,494, 8% above the U.S. median of $80,734. The population rose 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $277,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (46% above the U.S. rate) and lowest for gas stations (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Cumberland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.