County profile · Pennsylvania
Mercer County, PA market data
Population, household spending and competition for 56 business types in Mercer County, each scored against other counties.
- Population, 2025
- 107,860
- −2.4% since 2020
- Households
- 46,524
- Median household income
- $59,976
- +18.3% vs. 2015–2019, before inflation
- Median home value
- $164,000
- Jobs located here
- 42,473
- Highest market score
- 71
- Property management, #123 of 910 scored counties
A site report maps the competitors on map listings around any address in Mercer County by name and distance, and the households and spending within reach. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 107,860 people live in Mercer County, in 46,524 households. Population estimates put the population change in Mercer County from 2020 to 2025 at −2.4%, against +3.1% for the U.S. The median household income in Mercer County is $59,976 a year, 26% below the U.S. median of $80,734. That rose 18.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Mercer County spend the most on groceries (an index of 98, where 100 is the U.S. average, so still below it) and the least on pets (59).
The highest Groundwork market scores in Mercer County are for property management companies (71), real estate agents and brokers (71) and real estate businesses (71). Mercer County ranks #123 of 910 scored counties for property management companies.
Mercer County is part of the Hermitage area. For its number of households, Mercer County has the most map listings, relative to the U.S., for funeral homes (2.7 times the U.S. rate) and the fewest for real estate businesses (68% below the U.S. rate).
All 56 business types in Mercer County
Highest Groundwork market score first. Each score compares Mercer County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Property management | 71 | #123 of 910 | 5 | 1.1 | Index only | 269 | 5 |
| Real estate agents and brokers | 71 | #173 of 2,176 | 48 | 10.3 | Index only | 286 | 13 |
| Real estate | 71 | #184 of 2,229 | 57 | 12.3 | Index only | 303 | 23 |
| Spas and skin care | 61 | #475 of 1,769 | 25 | 5.4 | $1.6M | 184 | 5 |
| Convenience stores | 61 | #716 of 2,261 | 37 | 8.0 | $7.7M | 98 | 10 |
| Grocery and convenience stores | 60 | #800 of 2,402 | 89 | 19.1 | $3.2M | 95 | 22 |
| HVAC and plumbing | 59 | #520 of 1,707 | 22 | 4.7 | $5.8M | 121 | 32 |
| Grocery stores | 58 | #755 of 2,070 | 33 | 7.1 | $8.7M | 93 | 12 |
| Child care and preschools | 57 | #627 of 1,611 | 20 | 4.3 | $982K | 98 | 15 |
| Gyms | 57 | #645 of 1,792 | 23 | 4.9 | $1.4M | 105 | 6 |
| Electricians | 54 | #498 of 1,160 | 11 | 2.4 | $11.5M | 96 | 21 |
| Nail salons | 51 | #649 of 1,328 | 17 | 3.7 | $2.4M | 142 | 8 |
| Gyms, studios and classes | 51 | #996 of 2,088 | 47 | 10.1 | $667K | 101 | 9 |
| Yoga, Pilates and fitness studios | 50 | #382 of 777 | 7 | 1.5 | $4.5M | 110 | 6 |
| Martial arts and dance studios | 49 | #704 of 1,334 | 17 | 3.7 | $1.8M | 91 | 3 |
| Barbershops | 46 | #794 of 1,356 | 16 | 3.4 | $2.5M | 134 | Under 3 |
| Coffee shops and cafes | 46 | #1,161 of 2,063 | 35 | 7.5 | $4.5M | 121 | 21 |
| Car washes and detailing | 45 | #849 of 1,451 | 16 | 3.4 | $2.3M | 92 | 4 |
| Gas stations | 45 | #1,387 of 2,358 | 38 | 8.2 | $2.3M | 98 | 41 |
| Tire shops | 43 | #947 of 1,530 | 14 | 3.0 | $2.6M | 105 | 7 |
| Lawn, cleaning and pest control | 43 | #1,111 of 1,771 | 27 | 5.8 | $1.9M | 115 | 61 |
| Home repair trades | 41 | #1,440 of 2,057 | 66 | 14.2 | $1.9M | 79 | 62 |
| Sit-down restaurants | 41 | #1,574 of 2,405 | 204 | 43.8 | $768K | 116 | 81 |
| Fast food and sandwich shops | 39 | #1,531 of 2,222 | 64 | 13.8 | $2.4M | 80 | 72 |
| Restaurants and cafes | 39 | #1,640 of 2,405 | 420 | 90.3 | $373K | 101 | 177 |
| Laundromats | 37 | #538 of 785 | 8 | 1.7 | $11.3M | 91 | Under 3 |
| Funeral homes | 36 | #1,081 of 1,472 | 26 | 5.6 | $305K | 45 | 12 |
| Dentists and orthodontists | 36 | #1,433 of 1,886 | 38 | 8.2 | $1.3M | 129 | 40 |
| Pizza | 36 | #1,596 of 2,090 | 46 | 9.9 | $3.4M | 67 | 72 |
| Salons, barbers and spas | 35 | #1,933 of 2,385 | 153 | 32.9 | $263K | 124 | 61 |
| Insurance agencies | 34 | #1,670 of 2,272 | 51 | 11.0 | $1.4M | 109 | 39 |
| Landscaping and lawn care | 32 | #1,219 of 1,493 | 24 | 5.2 | $2.2M | 74 | 41 |
| Optometrists and eye care | 30 | #1,084 of 1,302 | 20 | 4.3 | $2.4M | 77 | 8 |
| Bakeries and dessert shops | 29 | #1,654 of 1,889 | 52 | 11.2 | $3M | 73 | 21 |
| Hair salons | 29 | #2,042 of 2,339 | 92 | 19.8 | $438K | 102 | 46 |
| Roofing and gutters | 26 | #1,057 of 1,177 | 33 | 7.1 | $3.8M | 45 | 9 |
| Clothing, shoes and laundry | 24 | #1,992 of 2,210 | 133 | 28.6 | $682K | 77 | 77 |
| Pet stores | 23 | #878 of 974 | 9 | 1.9 | $2.8M | 62 | 4 |
| Clothing and shoe stores | 23 | #1,886 of 2,087 | 104 | 22.4 | $872K | 69 | 73 |
| Chiropractors | 20 | #1,426 of 1,490 | 29 | 6.2 | $1.7M | 70 | 20 |
| Collision repair and body shops | 17 | #1,283 of 1,327 | 16 | 3.4 | $2.3M | 75 | 20 |
| Physical therapy | 17 | #1,371 of 1,422 | 32 | 6.9 | $1.5M | 63 | 23 |
| Auto repair and car care | 17 | #2,320 of 2,401 | 191 | 41.1 | $193K | 72 | 78 |
| Pet grooming and boarding | 16 | #1,409 of 1,461 | 22 | 4.7 | $1.1M | 45 | 11 |
| Auto repair shops | 15 | #2,327 of 2,378 | 116 | 24.9 | $318K | 72 | 61 |
| Veterinarians | 13 | #1,448 of 1,485 | 19 | 4.1 | $1.3M | 49 | 18 |
| Primary care and pediatrics | 13 | #1,617 of 1,656 | 55 | 11.8 | $880K | 49 | 106 |
| Doctors, dentists and clinics | 12 | #2,379 of 2,394 | 520 | 111.8 | $93K | 61 | 197 |
| Pet businesses | 10 | #2,190 of 2,200 | 61 | 13.1 | $412K | 47 | 33 |
| Dry cleaners | Not scored | Not scored | 4 | 0.9 | $22.7M | 145 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 0.9 | Index only | 479 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 0.6 | $17.3M | 170 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $24.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 17 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Mercer County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $36.9M | $794 | 83 |
| Gasoline and other fuels | $88.5M | $1,902 | 73 |
| Food away from home | $156.7M | $3,368 | 83 |
| Groceries | $286.7M | $6,162 | 98 |
| Personal care products and services | $40.3M | $866 | 86 |
| Child care and other personal services | $19.6M | $422 | 73 |
| Memberships, classes and admissions | $31.3M | $674 | 69 |
| Medical and dental services | $48.4M | $1,040 | 81 |
| Pets | $25.1M | $540 | 59 |
| Clothing, shoes and related services | $90.7M | $1,950 | 95 |
| Vehicle insurance | $69.9M | $1,502 | 77 |
| Home repairs, maintenance and insurance | $126.9M | $2,727 | 90 |
| Lawn care, cleaning and other household services | $52M | $1,119 | 79 |
| Rent and homeowner costs | $748M | $16,079 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Mercer County
- Population, 2025 estimate
- 107,860−2.4% since 2020
- Households
- 46,524
- Median age
- 45.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 673 sq. mi.
- People per square mile
- 162
- Median household income
- $59,976+18.3% vs. 2015–2019, before inflation
- Average household income
- $79,358
- Median home value
- $164,000
- Jobs located here
- 42,473
- Daytime population
- 106,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Mercer County, PA growing?
Population estimates put Mercer County at 107,860 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 46,524 households. Against the 2015–2019 survey, median household income rose 18.3%, before inflation.
How much do households in Mercer County, PA spend?
Households in Mercer County spend about $748M a year on rent and homeowner costs, $286.7M on groceries and $156.7M on food away from home. Relative to the U.S., household spending in Mercer County runs highest on groceries (an index of 98, where 100 is the U.S. average, so still below it) and lowest on pets (59).
Which business types have the highest market scores in Mercer County, PA?
Of the business types scored in Mercer County, property management companies (71), real estate agents and brokers (71) and real estate businesses (71) have the highest Groundwork market scores. For property management companies, that ranks #123 of 910 scored counties.
How does Mercer County, PA compare with the U.S.?
Median household income in Mercer County is $59,976, 26% below the U.S. median of $80,734. The population fell 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.7 times the U.S. rate) and lowest for real estate businesses (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Mercer County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Pennsylvania · Every U.S. market · How we measure
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.